Digital PR

10 Points of Pinterest: ‘Inspiration Tool’ Has PR Pros Pining Away

February 27th, 2012 by

Here’s what you need to know to leverage the hottest social media platform around for your brand.

Big Brands Already Enjoying Their Oscar Moments on Social Media

February 24th, 2012 by

Brands like JCPenney and Hyundai are taking to social media to spread the word about their ads for the Oscars telecast, and will be engaging during the awards ceremony as well.

Mysteries of Facebook Timeline for Brands Soon to Be Revealed

February 24th, 2012 by

Facebook’s upcoming launch of Timeline for brands is a hot topic among communications pros, whose questions are on the verge of finally being answered.

Don’t Throw Up An Airball: 4 Tips for Capitalizing on Great News

February 24th, 2012 by

Solomon McCown owner Ashley McCown provides four tips for boosting communications around an influx of good news—a reverse crisis of sorts.

Pinterest Excitement Tempered by Copyright Concerns

February 23rd, 2012 by

While Pinsanity is on the ascendant for communicators and brands, the ability of users to copy and post content from other sites has some crying foul.

5 Tips to Help Brands Find Their True Voice on Digital Platforms

February 23rd, 2012 by

Applying the art and science of active listening can help an organization reveal its most effective digital voice, says Iona College’s Robert J. Petrausch.

Do-It-Yourself PR Essentials for Small Businesses

February 22nd, 2012 by

PR experts—and one owner of a dog-walking business—show small businesses how they can boost their PR efforts with their current staffing limitations and without breaking the bank.

Q&A With HARO’s Peter Shankman: Pitch Trends, Not Just Your Brand’s Story

February 22nd, 2012 by

Help a Reporter Out founder and small business evangelist for Vocus Peter Shankman offers tips on increasing media coverage of your company and overcoming resistance to social media.

PR News Q&A With Priya Ramesh: Wear a Marketing Hat for PR Measurement

February 21st, 2012 by

The director of social media for CRT/tanaka and speaker at PR News’ April 18 PR Measurement Conference says all PR pros need to constantly ask themselves this question: "What defines success for my company from a PR standpoint?"

5 Steps to the Perfect PR Pitch for Small Businesses

February 21st, 2012 by

The In-House Writer president Andrew Hindes provides five key steps for a small business to pitch the media and make the effort worth everyone’s time.