As the media moves to social platforms to hunt for and receive story ideas, PR pros must exploit this change and adjust their outreach strategies accordingly.
Digital & Technology
Measuring Your Influencers: Relevance Precedes Popularity
January 17th, 2011 by PRNEWSWhile revolutionizing the identification and measurement of influencers, social media—and its coolness factor—can also cloud the picture. PR Measurement Conference speakers Gary Lee of mBLAST and Katie Paine, among others, weigh in on the relevancy factor.
Students Resist Marketing Tactics on Social Media
January 10th, 2011 by PRNEWSCollege students prefer to have private discussions with their friends on social networking sites—eschewing conversations with corporate marketers, says a new study.
Tablet Sales to Soar, With iPad Leading the Charge
January 10th, 2011 by PRNEWSSales of tablet computers are expected to double over the next five years, resulting in increased competition, says a new study.
Want to Dig Deeper Into SEO? Follow the Experts
January 10th, 2011 by PRNEWSThere are plenty of search engine optimization resources to help make you a search master. Sterling Communications’ Devin Davis and Weber Shandwick’s Karianne Stinson provide a list of SEO blogs and experts to either get you started or keep your SEO efforts on track.
Don’t Play Google Hide & Seek: Robust SEO Tactics Can Raise Your Ranking
January 10th, 2011 by PRNEWSSearch engine optimization may sound complex to the uninitiated, but by following some basic essentials, PR pros can easily raise the visibility of their content online, including news releases.
How to Optimize Your Content: A Three-Step Program
January 10th, 2011 by Laura KempkeNothing is more crucial in creating awareness and attracting eyeballs to your products or services than great content. Here are three elements needed to successfully create, customize and market content.
Customer Care: Actions Should Speak Louder Than—Listening
January 10th, 2011 by PRNEWSCommunicators are getting really good at monitoring what their customers are saying—it’s taking action on behalf of customers that’s lagging. But organizations large and small are starting to pick up the customer service pace.
The ABCs of Social Media: Authenticity, Boldness and Credibility
January 3rd, 2011 by John FriedmanWhether you choose to join the social media conversation or not, it is happening. The question, asks Sustainable Business Network co-founder John Friedman, is do you prefer it to go on with or without you?
Internet Usage Linked to Household Income
January 3rd, 2011 by PRNEWSAmericans with higher household incomes tend to use the Internet more often, and have more of a variety of tech gear to access the Web than those in lower income brackets.