Twitter, Facebook and blogs are key elements in the modern journalist’s repertoire for sourcing new story angles and connecting with PR pros.
Digital & Technology
Faceless Tactics
May 17th, 2011 by Assaf KedemFacebook’s attempt to plant stories about Google should prompt creative thinking about more ethical ways to confront competition.
Brands Benefit from Mother’s Social Touch
May 16th, 2011 by PRNEWSA new generation of social media-savvy moms are sharing their banking experiences with friends and serving as genuine brand endorsers.
Quick Study: High Cost of PR Metrics; Social ROI Murky; Social Moms Big on Banks; Site Redesigns Planned; WOM Silenced?
May 16th, 2011 by PRNEWSâ–¶ Measurement Proves PR Value at a Price: Executives expect PR professionals to provide measurement illustrating the impact of their work on business outcomes. However, many are hindered by the high cost of measurement tools… Continued
Develop Your Digital Identity With a Savvy Online-Centric Employee Style Guide
May 16th, 2011 by PRNEWSA rebranding initiative isn’t complete without an internal style guide that reflects the organization’s changed messaging and culture, plus employees’ specific needs and skills.
Social Marketing ROI Remains Murky
May 16th, 2011 by PRNEWSWhile more companies are investing in social and mobile initiatives, return on these investments remains unclear.
Metrics Prove PR Value at a Price
May 16th, 2011 by PRNEWSFor PR pros, measuring and analyzing the impact of their work on business outcomes is the ultimate way to prove communications’ value, but for many, the cost is simply too high.
Mobile Apps and Social Media Ads Cited as Future of Digital Marketing
May 16th, 2011 by PRNEWSBusinesses looking to upgrade their multimedia offerings are investing heavily in Web site redesigns, iPhone and iPad apps and social networking ads.
Burson-Marsteller Hits the Delete Button
May 15th, 2011 by PRNEWSIn this socially connected world, there’s no such thing as too much transparency—especially on Facebook.
Facebook’s Network Effect on the News: Key Takeaways for Any Brand
May 12th, 2011 by Gary LeeWith Facebook serving as a common online space for consumers and brands to share, like and interact with content, it’s important for PR pros and marketers to understand how that content is being discovered and disseminated.