While social media has changed the makeup of PR campaigns and the day-to-day tasks for PR pros, it also has presented a range of personal/professional use discrepancies.
Digital & Technology
Charting the Industry: When Social Networking Gets Personal
August 8th, 2011 by PRNEWSWhile social media has changed the makeup of PR campaigns and the day-to-day tasks for PR pros, it also has presented a range of personal/professional use discrepancies.
Gingrich’s Social Blunder: Why Follower-Boosting Is Pointless
August 4th, 2011 by PRNEWSWhen an Internet search firm reported that only 8% of Newt Gingrich’s followers are humans, it called into question why his involvement in social media.
Not Always a Numbers Game: Creating a Quality Following on Twitter
August 3rd, 2011 by Beth MonaghanInkhouse Media’s Beth Monaghan provides 10 tips for participating in effective, quality conversations and growing an audience on Twitter.
Can Airbnb Recover From Its Own Housing Crisis?
August 3rd, 2011 by PRNEWSEven a hot tech startup isn’t immune from an online crisis. While Its initial response left something to be desired, what Airbnb does from now on could define its future.
Not Always a Numbers Game: Creating a Quality Following on Twitter
August 3rd, 2011 by Beth MonaghanInkhouse Media’s Beth Monaghan provides 10 tips for participating in effective, quality conversations and growing an audience on Twitter.
PR News Q&A: Margot Sinclair Savell on Avoiding Measurement Blind Spots
August 2nd, 2011 by PRNEWSPR News Digital PR Summit panelist Margot Sinclair Savell discusses providing metrics to the C-suite, gauging influence and tying measurable objectives to a company’s business plan.
PR News Q&A: Margot Sinclair Savell on Avoiding Measurement Blind Spots
August 2nd, 2011 by PRNEWSPR News Digital PR Summit panelist Margot Sinclair Savell discusses providing metrics to the C-suite, gauging influence and tying measurable objectives to a company’s business plan.
How to Wrangle Your Reputation Online
August 1st, 2011 by PRNEWSDon’t play defense to protect your organization’s online reputation—being proactive helps accentuate the positive.
Tap the Value of Social Media: Use a Social Media Matrix to Connect PR With Biz Goals
August 1st, 2011 by PRNEWSHesitant to invest in social media because of measurement concerns? Try creating a matrix that demonstrates the value social media engagement.