Digital & Technology

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Case Study: We Hold This Truth… Innovation Effort Drives Fans in Person and Online to Declare on the Dotted Line

December 3rd, 2011 by

Leveraging the Fourth of July and the Constitution, the CEA created a declaration of its own. When the Declaration of Independence was signed on July 4, 1776, the 13 American colonies had already been at war

YouTube Evolves Into a Communicator’s Medium

December 2nd, 2011 by

A new design for the popular video site means more social engagement opportunities for savvy PR pros.

Strategies for Engagement Shared at PR News’ Facebook Conference in D.C.

December 2nd, 2011 by

A wide range of social media experts offered tactics on increasing engagement, launching contests, tying social media to the bottom line and more at PR News’ Dec. 1 Facebook Conference.

2011 PR People Awards – Social Media Professional of the Year

November 30th, 2011 by

PepsiCo’s Bonin Bough is a true believer in embedding digital into the DNA of all organizations.

2011 PR People Awards – Social Media Professional of the Year

November 30th, 2011 by

PepsiCo’s Bonin Bough is a true believer in embedding digital into the DNA of all organizations.

2011 PR People Awards – Blogger of the Year

November 30th, 2011 by

Steve Cody’s RepMan blog takes a humorous approach to reputation issues—no surprise, considering he moonlights as a stand-up comic.

2011 PR People Awards – Blogger of the Year

November 30th, 2011 by

Steve Cody’s RepMan blog takes a humorous approach to reputation issues—no surprise, considering he moonlights as a stand-up comic.

Facebook’s All Ears When It Comes to Privacy Complaints

November 30th, 2011 by

Facebook has revamped its approach to privacy issues, with more than 20 new tools and resources and two new privacy-based positions.

Gov. Brownback Gets an F in Social Media

November 28th, 2011 by

The Kansas governor’s staff couldn’t abide a disparaging tweet from a high school student, and is now being criticized for attempting to limit free speech.

Klout Gives PR Pros Another Reason to Be on Google+

November 23rd, 2011 by

By integrating the new social network into its online influence measurement calculations, Klout has increased the viability of Google+ as a messaging tool.