In the past, the American Sportfishing Association catered primarily to its fishing industry members. Then, it set its hooks into anglers themselves, creating a powerful synergy in the process.
Digital & Technology
Forget the Controlled Town Hall, Employees Have the Social Floor
January 2nd, 2012 by PRNEWSThe rapid adoption of the use of social media in employee communications begs a provocative question: Have internal PR practitioners become community managers?
Forget the Controlled Town Hall, Employees Have the Social Floor
January 2nd, 2012 by PRNEWSThe rapid adoption of the use of social media in employee communications begs a provocative question: Have internal PR practitioners become community managers?
A Spike in Online Holiday Spending
December 28th, 2011 by PRNEWSIt was a good holiday season for online spending, and to keep the momentum going, brands should consider deploying evening teams to engage with consumers who are eager to buy.
Face-to-Face Lives On: Meetings to Increase in 2012
December 21st, 2011 by PRNEWSEvent PR is alive and well, as meeting suppliers are projecting an increase in events and meetings in 2012.
Top 10 Mom Communications and Marketing Trends
December 21st, 2011 by Stacy DeBroffMom Central Consulting CEO Stacy DeBroff covers the top 10 list of trends from her firm’s research studies and work with mom influencers.
Top 10 Mom Communications and Marketing Trends
December 21st, 2011 by Stacy DeBroffMom Central Consulting CEO Stacy DeBroff covers the top 10 list of trends from her firm’s research studies and work with mom influencers.
Four Tips for Creating a Seamless Media Center
December 20th, 2011 by PRNEWSLooking to create a one-stop digital shop for inquiring media? Covalent Logic’s Stafford Kendall provides four ways to make your organization’s media center pop.
Moms’ Online Engagement Impacts In-Store Buys
December 19th, 2011 by PRNEWSMoms look to social media to participate in dialogues with brands, give feedback and get inside information.
PR News Advisory Board Roundtable: Reputation Issues Define PR in 2011; Privacy Problems in 2012?
December 19th, 2011 by PRNEWSPR News Advisory Board members weigh in on the hot communications topics of the past year and predict the top trends to watch for in 2012.