Digital & Technology

Applying the art and science of active listening can help an organization reveal its most effective digital voice, says Iona College’s Robert J. Petrausch.

PR experts—and one owner of a dog-walking business—show small businesses how they can boost their PR efforts with their current staffing limitations and without breaking the bank.

Help a Reporter Out founder and small business evangelist for Vocus Peter Shankman offers tips on increasing media coverage of your company and overcoming resistance to social media.

The director of social media for CRT/tanaka and speaker at PR News’ April 18 PR Measurement Conference says all PR pros need to constantly ask themselves this question: "What defines success for my company from a PR standpoint?"

The In-House Writer president Andrew Hindes provides five key steps for a small business to pitch the media and make the effort worth everyone’s time.

Pinterest has grabbed the interest of PR pros, but not every brand should pin its hopes on the hot, new social platform.

YouTube has become the brand storytelling platform for the next generation, and communicators need cutting-edge strategies to drive greater video success.

The notion that amassing likes and followers on social media alone is the key to proving ROI was laid to rest at the Westin San Francisco on Feb. 16.

A new study shows that the majority of software marketing executives believe social media has a positive impact on their business despite the underwhelming amount of time they spend using it.

PR News asked its online community whether they had ever ever edited their brand’s or their clients’ Wikipedia pages.