Digital PR

PR News Q&A With David Meerman Scott: Have You Asked Your Customers What They Want Lately?

July 28th, 2011 by

David Meerman Scott discusses real-time communications strategies and capitalizing on opportunities to increase engagement and spread content.

Big-Screen Transparency Pays Off for Domino’s

July 26th, 2011 by

Open and innovative communications tactics are leading Domino’s back to pizza respectability after its 2009 viral video crisis.

PR News Q&A With Raytheon’s Corinne Kovalsky: The Keys to Increasing Twitter Engagement

July 26th, 2011 by

PR News Digital PR Summit speaker Corinne Kovalsky shares tips on how to use Twitter to amplify story content and reach a target audience.

PR News Q&A With Bonin Bough: Will PR Miss Out on Social Media?

July 25th, 2011 by

PR News’ Facebook Conference keynoter Bonin Bough of PepsiCo argues that communicators, armed with storytelling and persuasion skills, are in prime position to capture the massive opportunities in social media.

Tip Sheet: Public Affairs Advocacy’s New Rules of the Road

July 25th, 2011 by

Digital PR and a divided government have changed the game for public affairs pros—here are tips on how to be a winner.

Falling for Tumblr: Microblogging Alternative Gains Traction With PR Pros

July 25th, 2011 by

An alternative to more robust blogging platforms like WordPress and Blogger, Tumblr scores in its simplicity and tight integration with other social networks.

When Monitoring Is Not Enough

July 22nd, 2011 by

As a lead-in to his presentation at PR News’ Aug. 9 Facebook Conference, Gary Lee of mBLAST offers some influencer detecting tips for all those who find themselves asking daily, ‘Who is this person talking about my brand—and should I care?’

PR News’ Oct. 5 Digital PR Summit to Trace Hottest Developments in Social Network Communications, SEO and More

July 20th, 2011 by

Thought leaders and top communications experts in digital PR will share their success stories and online innovations at PR News’ Digital PR Next Practices Summit in NYC on Oct. 5.

Twitter Watch: Followers of Best Workplaces

July 18th, 2011 by

Taking a another look at Fortune’s “Best Places to Work” list and the number of Twitter followers, NetApp wins the prize for the biggest percentage jump in followers (36%) in the last few months, followed… Continued

2012 Communications Budgets: What’s In? What’s Out?

July 18th, 2011 by

It’s budget planning time for next year—PR pros weigh in on "must-have" and "must-delete" budget line items for 2012.