Digital PR

PR and Cloud Computing Forecast: Sunny Skies, Slight Chance of Rain

June 27th, 2011 by

Cloud computing is entering the mainstream as a way to further empower employees with tools to do their jobs from anywhere.

Scorecard: Give Your Media Coverage the ‘MBA’ Test

June 27th, 2011 by

Bottom Line Communications’ Bill Bradley’s MBA scorecard can help determine the effectiveness of media coverage and pinpoint areas of success and weakness in your PR efforts.

Keep Creativity Flowing: Making Space for Slow, Big Ideas

June 27th, 2011 by

Beth Monaghan of InkHouse Media + Marketing provides tips for PR pros to maintain their creativity amid their ever-expanding day-to-day requirements.

Scorecard: Give Your Media Coverage the ‘MBA’ Test

June 27th, 2011 by

The Media Branding Analysis scorecard can help determine the effectiveness of media coverage and pinpoint strengths and weaknesses in your PR efforts.

Amex Classes Up Foursquare

June 23rd, 2011 by

Foursquare’s partnership with American Express is a "shot in the arm" for the start-up—and for location-based marketing on the whole.

Are ‘Wants’ Stronger Than ‘Likes’?

June 21st, 2011 by

A new app has hit the social media scene—one that lets you keep track of your wants and desires. Sounds like it might turn into a powerful tool for communicators.

PepsiCo’s Bonin Bough to Keynote PR News’ Facebook Conference in San Francisco

June 21st, 2011 by

PepsiCo’s Global Head of Digital will discuss how leading an organization’s "digital fitness" is a matter of survival for PR practitioners at PR News’ West Coast Facebook Conference on Aug. 9.

Quick Study: Live Versus Remote Events; Corporate Distrust Still High; Customer Service Tweets Negative; ‘Mocial’ Integration

June 20th, 2011 by

â–¶ Live or in Cyberspace? What are the relative draws of attending a live business event versus an online webinar? A Virtual Edge Institute and ROI of Engagement study aimed to find out. Overall, 43%… Continued

Use the Social Ask as a Springboard to Long-Term Engagement

June 16th, 2011 by

To build enduring relationships in the digital front, provide your audience with a stake in participating with your brand.

Too Much Authenticity Is Not What the People Want

June 16th, 2011 by

The Redner Group found out the hard way that what doesn’t fly in a boardroom doesn’t fly on Twitter either.