Digital PR


avatar

Managing a Crisis Online: Heading Off a Disaster in Cyberspace

In today’s 24/7 information universe, where adversity can affect–or, worse yet, pummel–the reputation of a company regardless of its office hours, mastering the art of online crisis communications is an industry imperative. Nowhere was this … | MORE »

Comments Off

avatar

All Work & No Play? Digital Media Use Survey Puts Web 2.0 to Work

Digital media platforms may define the way people interact in the modern workplace, but how integrated is it in their personal communications repertoires? According to the results of the PR News/Medialink Digital Media Use survey, … | MORE »

Comments Off

avatar

Tip Sheet: Lessons Learned From PR Cases Abroad

When we compiled the first collection of international cases for The Evolution of Public Relations: Case Studies from Countries in Transition a decade ago, we had a very specific audience in mind. It was to … | MORE »

Comments Off

avatar

Closing the Gap With the C-Suite: Digital Times Call for Digital Measures

Like it or not, the media–and business–landscape has changed dramatically in recent hours, weeks, months and years, leaving communications professionals to educate their C- suites as to how to understand new audiences and adjust their … | MORE »

Comments Off

avatar

Social Media Measurement Lags Behind in Rising Tracking Trend

Social media may have already made its way into mainstream communications but, according to the results of the PR News/BurrellesLuce Media Measurement and Analysis Survey, it hasn’t broken through the measurement front–yet. The survey, which … | MORE »

Comments Off

avatar

Five Ways to Get Great ROI in Media Relations Research

While media relations is only one form of PR, the following Q & A can provides guidance for getting the best ROI in media relations research. â–¶ Do you provide content for the media analysis … | MORE »

Comments Off

avatar

Social Media Survey: Execs Have Motivation, Lack Confidence

The results of the PR News/Cision Social Media Survey are in, and one thing is for certain: Engaging with and tracking social media are now standard PR practices. That said, the more than 900 communications … | MORE »

Comments Off

avatar

What is Your Social Media Marketing Strategy?

There are many reasons social media can be a productive marketing channel or platform. Rather than emplying it as a tactic du jour, the purpose should dictate strategy and the tactics used for reaching desired … | MORE »

Comments Off

avatar

Hoax-Busting Web sites

These five popular third-party sites can be used to help identify, track and debunk popular hoaxes. 1. www.snopes.com: The most popular myth-busting Web site. 2. www.urbanlegends.about.com: An often-updated blog by David Emery that features an … | MORE »

Comments Off

avatar

Ready, Train, Fire: Preparing to Face Traditional & Citizen Journalists

Media relations is a prime component of public relations, but it largely encompasses proactively engaging journalists to get coverage. When the tables are turned and communicators (or their clients) are in the media spotlight answering … | MORE »

Comments Off