The Discovery Channel’s @MythBusters account didn’t earn more than 500,000 engaged followers based on the show’s star power alone. Here are five lessons learned to instantly boost your Twitter strategy.
Case Study: Multiple Twitter Touch Points Rocket Discovery Comms’ @MythBusters Into the Engagement StratosphereJune 6th, 2011 by PR News
Not interested in attracting followers for followers’ sake, Discovery Communications initiated live chats, contests, a mysterious show insider and celebrities to establish a deep Twitter connection.
Comprehensive community outreach, a big brand promise and a "handshake" are three of the bold strategies that drive Oregon-based Umpqua Bank’s success.
Are your multiple social media destinations—via product, services and/or regions—languishing? It may be time to get a handle on them via a social media management system.
LEWIS PR’s Adam Singer, a presenter at the PR News Facebook Conference in San Francisco on August 9, says that Facebook must be carefully integrated with other relevant PR channels.
The French government again displays its often tough stand on the Internet by preventing TV networks from plugging their specific social media sites on their shows.
The hacking of PBS’ Web sites offers a glimpse of a nightmare that all organizations fear but few are prepared for.
Edelman’s Monte Lutz offers a preview of his Aug. 9 Facebook Conference discussion on how—and how not to—build a community of continually engaged brand advocates.
While a Facebook page extends a brand to a potential audience of millions, Facebook Groups allows for the formation of exclusive communities that nurture true brand advocates.
Mark Weiner, CEO of PRIME Research, debunks the assumption that the accelerated pace of business requires real-time analytics to make serious PR decisions.