Digital PR

Quick Study: Live Versus Remote Events; Corporate Distrust Still High; Customer Service Tweets Negative; ‘Mocial’ Integration

June 20th, 2011 by

â–¶ Live or in Cyberspace? What are the relative draws of attending a live business event versus an online webinar? A Virtual Edge Institute and ROI of Engagement study aimed to find out. Overall, 43%… Continued

Use the Social Ask as a Springboard to Long-Term Engagement

June 16th, 2011 by

To build enduring relationships in the digital front, provide your audience with a stake in participating with your brand.

Too Much Authenticity Is Not What the People Want

June 16th, 2011 by

The Redner Group found out the hard way that what doesn’t fly in a boardroom doesn’t fly on Twitter either.

Web Site Waning? Use a Checklist for Maximum Impact

June 14th, 2011 by

Keep your site from growing stale by adhering to a checklist that spans your site’s offerings, from branding to social networks and copy editing.

Community-Minded PR Hiring Bucks Unemployment Trend

June 13th, 2011 by

One PR agency has turned to a crowdsourcing community to get fresh ideas, provide students with real-world challenges—and open a talent pipeline for its internships and entry-level staff positions.

Quick Study: Global Communication Functions Becoming the Norm; Customer PR Drives 20% of Trust in Companies

June 13th, 2011 by

â–¶ It’s a Small PR World: Communications is going global, finds a study by the Public Relations Global Network. The survey of 206 comms executives across six continents finds seven out of 10 saying their… Continued

How to Keep Your Digital Programs ‘FTC-Free’

June 13th, 2011 by

Working with online paid brand advocates without awareness of the Federal Trade Commission’s prior activity can open up your company to liability.

Climbing the Message Analytics Ladder: A Step-by-Step Guide to Measurement

June 13th, 2011 by

This adaptation from the just-published PR Measurement Guidebook Vol. 5 offers tips to measure how loud your voice is resonating across different media platforms.

An Ill-Timed Missive From Citi

June 9th, 2011 by

Another PR lesson learned in this brutal season of online hacking: When your data’s been breached, quickly pay a visit to your marketing team.

Another Day, Another Viral Lie

June 8th, 2011 by

P.T. Barnum would thrive in this era of knee-jerk news reports, blog posts and tweets.