When it comes to subject lines, first impressions are everything. Here are five tips to keep in mind.
Open and click rates for marketing emails have continued to drop worldwide. Publishers have taken some innovative measures to slow, and in some cases even reverse, this decline.
If done correctly, brands can use active listening online to identify relevant audiences and understand the best approaches to reach them.
Case Study: Tax Giant Gets Personal Online by Turning Outdated Blog Site Into a Tax Q&A Juggernaut—Generating Big Return
H&R Block forged a more personal relationship with clients through a revamped Web site that provides year-round answers from tax preparation specialists.
The single most common mistake that PR practioners make in media relations efforts is failing to research the audience of the media outlet they are trying to pitch.
While embraced by some healthcare organizations, the idea-generation technique of crowdsourcing should be closely examined by PR pros across industries.
Dealing with consumer review sites might sound scary, but positive PR opportunities and outcomes abound.
While a set definition of "engagement" continues to elude the experts, some organizations are getting a handle on often complex engagement processes and metrics.
Oriella PR Network’s Digital Journalism Study found that despite greater demands on journalists’ time, many are positive about the impacts of digital and social media on their reporting.
What does listening to Twitter really entail? Who should you be listening to and how do you know you’re listening to the right conversations?