Digital PR

Did HP Miss the Marcom Boat on TouchPad’s Demise?

August 22nd, 2011 by

When HP killed its TouchPad tablet last week, prices initially tumbled and demand for the product went through the roof. Should HP have done more to keep the TouchPad alive, even in death?

Socia Media Users Suffering From New Malaise

August 22nd, 2011 by

Privacy concerns, boredom and a distancing from "superficial" contacts has led some some users to visit social media sites less frequently.

Visual Value: Questioning Your Video ROI? Consider These Points

August 22nd, 2011 by

Dane Frederiksen, principal at Digital Accomplice, provides five tips for using video content to boost your PR efforts.

Get Ready for Takeoff: A Google+ Flight Checklist

August 22nd, 2011 by

While Google still hasn’t released brand pages for its highly touted Google+ platform, PR pros need to be able to hit the ground running once they’re made available. Weber Shandwick digital community manager Marcy Massura provides four starting points for orientation.

Case Study: Cocktail of Strong Media Relations and Tongue-in-Cheek Advocacy Boosts T.G.I. Friday’s Bartender Competition

August 22nd, 2011 by

Peppercom refreshes a 20-year-old event by mixing bartending with the Olympics—and ultimately drives more traffic to T.G.I. Friday’s.

Case Study: Cocktail of Strong Media Relations and Tongue-in-Cheek Advocacy Boosts T.G.I. Friday’s Bartender Competition

August 22nd, 2011 by

Peppercom refreshes a 20-year-old event by mixing bartending with the Olympics—and ultimately drives more traffic to T.G.I. Friday’s.

PR News Announces Digital PR Awards Finalists

August 22nd, 2011 by

The best in digital PR campaigns will be honored at the Digital PR Awards luncheon at New York’s Grand Hyatt on October 4, 2011.

PR Video: New Production, Distribution Options Abound, But Old Adage Remains

August 22nd, 2011 by

While the Flip may be no more, new, affordable video technologies have come to the forefront. However, compelling content is still the main ingredient.

PR Video: New Production, Distribution Options Abound, But Old Adage Remains

August 22nd, 2011 by

While the Flip may be no more, new, affordable video technologies have come to the forefront. However, compelling content is still the main ingredient.

PR News Q&A: Sabrina Horn Discusses Combining Microblog Metrics With a Macro Business Outlook

August 17th, 2011 by

Leading up to the PR News Twitter Conference in November in Las Vegas, panelist Sabrina Horn of the Horn Group opines on the importance of content, Twitter staffing and key measurements that resonate with the C-suite.