Digital PR


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State of the Blogosphere

A new study has come out via Technorati that examines current trends in the blogosphere. Among the findings: 71% of respondents reported that blogging has given them much greater visibility in their industry, and 63% said prospective clients have read their blog and, as a result, purchased their products/services. | MORE »

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Brand Survival in the Age of Asymmetric Comms

Until now, many companies have ignored social media without suffering obvious consequences, especially in industries that, in the past, have not included a high proportion of social media users. Social media participation was a choice. | MORE »

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Writing for the Web: Adapting Online Content to Improve Visibility

Content is king, as the not-so-old adage goes. If that’s true (and let’s assume it is), then search engines are the higher beings to which these kings’ power is ascribed. It’s an apt metaphor when you consider that search engines determine which online content is seen by audiences, and which content is resigned to languish on the second page of search results. | MORE »

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Life, or Something Like It: Leveraging Advances in Social Aggregation

In June 2009, social media connoisseur (and Edelman VP of Digital Insights) Steve Rubel made an announcement via his blog, micropersuasion: He would be abandoning the highly trafficked platform in favor of The Steve Rubel … | MORE »

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Social Media: A Company’s Asset or Liability?

Major companies are taking a serious look at the security risks the use of social media can have on their success. Below we share with you the results of a study that takes a closer look at the views of top management teams. | MORE »

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Best Practices to Leverage Keyword Insights

When identifying keywords to optimize online content for search, Robb Hecht, SVP and digital marketing strategist at imc strategy labs, recommends the following best practices: | MORE »

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A Rundown of UPS’ Social Media Iinitiatives

Today, not only is every company a media company; every person is a media channel. Communications executives need to engage them directly in permission-based interactions, where the benefit to the customer is always put before the benefit to the company. | MORE »

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Five Components of Increasing Online Visibility

A company’s visibility is important in building a brand, however, it’s the online visibility of the company that sets it apart from the competition. | MORE »

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Taming theSocial Media Beast in the Midst of a Crisis

By now everyone in PR knows a crisis can be just 140 characters away. They also know social media requires the same thing as a successful face-to-face conversation: listening, and earnest interaction. Among the latest … | MORE »

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Zeroing in on Your Universe of Online Influencers

You could have the greatest messaging, the best brand identity or the coolest content in the world, but if you don’t know where your target audiences are talking to each other online, you’ll never get … | MORE »

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