Digital PR

PR News Q&A: Integrate Google+ Into Your PR Strategy Now

September 6th, 2011 by

In advance of PR News’ October 5 Digital PR Summit in New York City, Euro RSCG Worldwide social media newsengine manager Romey Louangvilay discusses the importance of integrating Google+ into your digital strategy.

For Organizations, Social Media Rules Should No Longer Be Unwritten

September 2nd, 2011 by

The Washington Post’s update to its social media policy and guidelines serves as a reminder for both journalists and PR pros alike that social media rules should no longer go unwritten.

PR News Q&A: RF Binder’s Nada Arnot on Increasing Your Twitter Following

August 31st, 2011 by

In advance of PR News’ November 10 Twitter Conference in Las Vegas, RF Binder chief digital officer Nada Arnot discusses the importance of authenticity on Twitter.

PR News Q&A: RF Binder’s Nada Arnot on Increasing Your Twitter Following

August 31st, 2011 by

In advance of PR News’ November 10 Twitter Conference in Las Vegas, RF Binder chief digital officer Nada Arnot discusses the importance of authenticity on Twitter.

High-Tech Grilled Cheese Joints Fuel Mobile PR Discussion

August 30th, 2011 by

A new chain of grilled cheese restaurants is decidedly high-tech, integrating mobile ordering and QR codes. As a PR pro, how are you doing with mobile?

Planning for a Mobile App? Get Ready for Some Techie-Talk

August 29th, 2011 by

Levick Strategic Communications VP Patrick Kerley prescribes five steps for PR pros to follow when developing apps on behalf of clients or organizations.

Cyber-Attacks Among Social Networks Increase

August 29th, 2011 by

Security attacks through social networks are becoming more prevalent despite an increase in users changing their privacy settings. Will social PR campaigns be less effective because of this?

How to Double Your Web Site, Double Your Voice

August 29th, 2011 by

Building a second Web site may conjure fear and loathing, but there are certain advantages as communications challenges multiply and grow more complex.

Case Study: Real Estate B2B Breaks Ground for Mobile App With Internal Team Before Digging in With Industry Media

August 29th, 2011 by

While mobile apps are developed primarily for the B2C space, a professional services B2B has thought outside the box, developing and promoting an app of its own—with great results.

Case Study: Real Estate B2B Breaks Ground for Mobile App With Internal Team Before Digging in With Industry Media

August 29th, 2011 by

While mobile apps are developed primarily for the B2C space, a professional services B2B has thought outside the box, developing and promoting an app of its own—with great results.