Digital PR


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Case Study: Protecting Your Online Brand Rep: How One Company Tackled a Crisis While Another Stumbled

Company: Dell; Creative Labs Timeframe: May 2008 (for Dell); March 2008 (for Creative Labs) “Google never forgets…” -Slashdot, an online magazine How does your reputation look in Google? Half the people using the Internet today … | MORE »

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How To…Think Before You Send E-Mails

Can e-mail be helpful? What about annoying? Wasteful? Productive? Or costly? The answer is yes, to all of the above. Although e-mail can be enormously helpful in getting useful information to editors or clients at … | MORE »

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Measuring ROI in the Blogosphere: Harnessing an Unregulated Space

To say the blogosphere has been growing at a locomotive rate the past few years is to make an excessive understatement. Consider these statistics culled from a March 2008 study conducted by Universal McCann: 77% … | MORE »

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Five Ways to Identify Influential Bloggers in Your Space and Maintain Ongoing Relationships

As a member of a minority group of PR pros who are on “both sides of the fence,” I get pitched often for my blog and send out pitches on behalf of my clients. It’s … | MORE »

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Measuring Agency Profitability Goals: How You Can Reach Them

Even in this inscrutable economy, PR agency directors and owners are still earning a nice living, clients are remaining and talent is plentiful. Why fret about profitability? Well, I’m here to tell you that attention … | MORE »

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Keyed Up: SEO Success Requires Decoding the Keyword Puzzle

Search engine optimization. By now, every communications professional has heard of it, though many (admittedly or not) still think of it as that thing that makes a press release appear high up in a Google … | MORE »

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Free Tools for Conducting Keyword Research

Keeping SEO in mind, here are a few free tools for conducting keyword research: • Google AdWords: www.adwords.google.com • Google Trends: www.google.com/trends • Microsoft adCenter Labs keyword forecast: http://adlab.msn.com/Keyword-Forecast/ • Trellian’s free search term suggestion tool: … | MORE »

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Managing a Crisis Online: Heading Off a Disaster in Cyberspace

In today’s 24/7 information universe, where adversity can affect–or, worse yet, pummel–the reputation of a company regardless of its office hours, mastering the art of online crisis communications is an industry imperative. Nowhere was this … | MORE »

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All Work & No Play? Digital Media Use Survey Puts Web 2.0 to Work

Digital media platforms may define the way people interact in the modern workplace, but how integrated is it in their personal communications repertoires? According to the results of the PR News/Medialink Digital Media Use survey, … | MORE »

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Tip Sheet: Lessons Learned From PR Cases Abroad

When we compiled the first collection of international cases for The Evolution of Public Relations: Case Studies from Countries in Transition a decade ago, we had a very specific audience in mind. It was to … | MORE »

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