Digital PR

How to Create Visually Striking Infographics

September 12th, 2011 by

Infographics, which use rich data to form a captivating piece of visual communication, haven taken the PR world by storm lately. Two infographics experts provide steps for visually engaging readers through compelling data and graphics.

As Honda and Toyota Drive Social Media Efforts, Who Gets the Higher Mark?

September 12th, 2011 by

APCO Worldwide’s David Wescott evaluates the the success of Toyota’s and Honda’s 2012 social media campaigns based on six factors that help determine what makes a company successful in social media and worth supporting.

Why PR Pros Need to Use Infographics

September 12th, 2011 by

Looking to wow editors, secure major coverage and create a viral sensation? Here’s why you should incorporate infographics into your PR strategy today to help you reach your communications goals.

As Honda and Toyota Drive Social Media Efforts, Who Gets the Higher Mark?

September 12th, 2011 by

APCO Worldwide’s David Wescott evaluates the the success of Toyota’s and Honda’s 2012 social media campaigns based on six factors that help determine what makes a company successful in social media and worth supporting.

Why PR Pros Need to Use Infographics

September 12th, 2011 by

Looking to wow editors, secure major coverage and create a viral sensation? Here’s why you should incorporate infographics into your PR strategy today to help you reach your communications goals.

Top 10 Tips for Making the Move To Mobile App Development

September 12th, 2011 by

Richard Ouyang, associate director of digital strategies at Peppercom Digital, offers 10 concepts PR pros need to understand to become well-versed in mobile application development.

U.S. Millennials Gloomier on Future Than Global Peers

September 12th, 2011 by

Despite maintaining a generally grim outlook on the future of their country compared to their global peers, the majority U.S. millennials agree that the Internet has opened up greater business prospects for their generation.

Bad Online Reviews Change Minds of 4 of 5 Consumers

September 12th, 2011 by

Consumers’ purchase decisions are influenced more than ever by online product reviews, blogs and articles, with both positive and negative information swaying uncertain buyers in each direction.

6 Content Ideas to Expand the Reach of Your Small Business

September 9th, 2011 by

At the Content Marketing World Conference in Cleveland, Marcus Sheridan of River Pools & Spas shared some of his proven content tactics.

Tear Down That Wall: Content Management Tips for B2B Brands

September 9th, 2011 by

Great content won’t get you far without a comprehensive content management plan. The first step: Break down the wall between your site and social media.