Digital & Technology

Facebook has revved up its mobile efforts, and market research indicates that to better reach consumers, your organization should do the same.

A steady stream of educational and credible content to potential customers works wonders, said Marcus Sheridan at the PRSA Counselors Academy Conference in New Orleans.

A steady stream of educational and credible content to potential customers works wonders, said Marcus Sheridan at the PRSA Counselors Academy Conference in New Orleans.

Whether you’re a PR pro crafting a brief bio for a client, senior executive or for yourself, following these essential tips will make the job easier—and improve the results.

Whether you’re a PR pro crafting a brief bio for a client, senior executive or for yourself, following these essential tips will make the job easier—and improve the results.

Acknowledging the perceived flaws of a brand’s product is a transparent way to elicit a gut-level reaction from passionate and indifferent consumers.

Integrating Twitter’s free and paid offerings is an underused way to reach a wider group of users or spark engagement from existing followers.

Integrating Twitter’s free and paid offerings is an underused way to reach a wider group of users or spark engagement from existing followers.

The "99 Percent" movement will be on hand for 3M’s annual shareholder meeting—and it’s not the only shareholder meeting in its crosshairs.

The "99 Percent" movement will be on hand for 3M’s annual shareholder meeting—and it’s not the only shareholder meeting in its crosshairs.