Digital PR


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Measurement, Social Media Biggest Public Affairs Hurdles

PR News and Mike Smith Public Affairs surveyed nearly 400 public affairs executives, finding that the ability to measure efforts and keeping up with social media and emerging technologies are their biggest challenges. | MORE »

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Twitter Watch: Fortune 50′s Twitter Presence

PR News tracks the Twitter presence of the top-earning Fortune 50 companies. | MORE »

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What CMOs Are Thinking About: Digital Marketing Top of Mind

In a recent poll of CMOs, more than a third of respondents intend to implement big marketing projects to improve effectiveness, with digital marketing the No. 1 area of improvement. | MORE »

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Happy PR/Marketing Union: CMOs Say Full Integration Is Key Driver

In Part 2 of our PR/Marketing series, CMOs say that full integration with PR is crucial to communications success, and the alignment of the two functions is fully under way. | MORE »

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Twitter Awareness Explodes

According to an Edison Research/Arbitron survey, “Twitter Usage in America: 2010,” Twitter has caught up with Facebook in awareness, though still significantly lags in usage. | MORE »

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How to Expertly Use a Flip Video Camera for PR

Most would agree that video is an effective communications tool. If a photo is worth a thousand words, what’s a video worth? People are not only more attracted to multimedia content—today, they expect it. | MORE »

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Traits For the Top: What It Takes To Be a Communications Leader

In a conducted interview by Wills Consulting Group, one finding was that assessing, managing, and leveraging the impact of new media (defined as social media, Web 2.0, etc.) was the interviewees’ most significant challenge. | MORE »

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Beware the Social Media ‘Guru’: Web Skills Can Be Blinding in Exec Search

As digital PR/social media become more prevalent within communications—and more integrated with other PR strategies and tactics—what are agencies and businesses looking for in candidates for a high-level social media position? | MORE »

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Text Messaging and PR: Personal Platform a Powerful Call to Action

A relatively new frontier for PR outreach, text messaging has the potential for optimal two-way communications with targets—but proceed with caution. | MORE »

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Turf Wars Hinder PR/Marketing Union, Yet Reconciliation Is Possible

While some silos still exist, the PR/marketing relationship may be headed for bliss as the line between the two functions continues to blur. | MORE »

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