Digital PR

Dealing With Rumors: The Best Defense Is a Smart Offense

October 3rd, 2011 by

Rumors have the potential to ruin an organization from both financial and reputational standpoints. PR crisis experts weigh in on strategies to squelch rumors.

PR Pros Need a Dose of Science to Make the Most of Twitter

September 30th, 2011 by

With more than 8,000 tweets being broadcast globally per second, Twitter’s rich data stream is an excellent source for monitoring brand sentiment and targeting key influencers.

PR News Q&A with Jason Falls: Business Strategy Comes First, Then the Tweets

September 29th, 2011 by

In advance of PR News’ November 10 Twitter Conference in Las Vegas, Social Media Examiner’s Jason Falls discusses the importance of developing a social media strategy.

PR News Q&A with Jason Falls: Business Strategy Comes First, Then the Tweets

September 29th, 2011 by

In advance of PR News’ November 10 Twitter Conference in Las Vegas, Social Media Examiner’s Jason Falls discusses the importance of developing a social media strategy.

Harvard Gets Hacked But Maintains Its Poise 

September 27th, 2011 by

Harvard University was cool, calm and collected as it responded to a cyber attack on its home page.

Multicultural PR: Basic Tenets Apply, But Get to Know the Nuances

September 26th, 2011 by

For organizations that are willing to take the risk, multicultural PR outreach shows great potential for fruitful returns—just do the research first.

Multicultural PR: Basic Tenets Apply, But Get to Know the Nuances

September 26th, 2011 by

For organizations that are willing to take the risk, multicultural PR outreach shows great potential for fruitful returns—just do the research first.

PR and Customer Service: Every Customer Counts, Especially the Angry Ones

September 26th, 2011 by

For good or for bad, the old adage that "the customer is always right" still rings true today. But in the age of social media, PR pros must pick their battles with customers wisely.

PR and Customer Service: Every Customer Counts, Especially the Angry Ones

September 26th, 2011 by

For good or for bad, the old adage that "the customer is always right" still rings true today. But in the age of social media, PR pros must pick their battles with customers wisely.

How to Brief an Infographic Designer

September 26th, 2011 by

As infographics continue to fascinate and grab the attention of editors and readers alike, consider these five steps on how to brief a designer to ensure a brand’s infographic hits the mark.