Rumors have the potential to ruin an organization from both financial and reputational standpoints. PR crisis experts weigh in on strategies to squelch rumors.
Digital PR
PR Pros Need a Dose of Science to Make the Most of Twitter
September 30th, 2011 by PR NewsWith more than 8,000 tweets being broadcast globally per second, Twitter’s rich data stream is an excellent source for monitoring brand sentiment and targeting key influencers.
PR News Q&A with Jason Falls: Business Strategy Comes First, Then the Tweets
September 29th, 2011 by PR NewsIn advance of PR News’ November 10 Twitter Conference in Las Vegas, Social Media Examiner’s Jason Falls discusses the importance of developing a social media strategy.
PR News Q&A with Jason Falls: Business Strategy Comes First, Then the Tweets
September 29th, 2011 by PR NewsIn advance of PR News’ November 10 Twitter Conference in Las Vegas, Social Media Examiner’s Jason Falls discusses the importance of developing a social media strategy.
Harvard Gets Hacked But Maintains Its Poise
September 27th, 2011 by PR NewsHarvard University was cool, calm and collected as it responded to a cyber attack on its home page.
Multicultural PR: Basic Tenets Apply, But Get to Know the Nuances
September 26th, 2011 by PR NewsFor organizations that are willing to take the risk, multicultural PR outreach shows great potential for fruitful returns—just do the research first.
Multicultural PR: Basic Tenets Apply, But Get to Know the Nuances
September 26th, 2011 by PR NewsFor organizations that are willing to take the risk, multicultural PR outreach shows great potential for fruitful returns—just do the research first.
PR and Customer Service: Every Customer Counts, Especially the Angry Ones
September 26th, 2011 by Jason Falls and Erick DeckersFor good or for bad, the old adage that "the customer is always right" still rings true today. But in the age of social media, PR pros must pick their battles with customers wisely.
PR and Customer Service: Every Customer Counts, Especially the Angry Ones
September 26th, 2011 by Jason Falls and Erick DeckersFor good or for bad, the old adage that "the customer is always right" still rings true today. But in the age of social media, PR pros must pick their battles with customers wisely.
How to Brief an Infographic Designer
September 26th, 2011 by Laura HamptonAs infographics continue to fascinate and grab the attention of editors and readers alike, consider these five steps on how to brief a designer to ensure a brand’s infographic hits the mark.