Digital PR

As Honda and Toyota Drive Social Media Efforts, Who Gets the Higher Mark?

September 12th, 2011 by

APCO Worldwide’s David Wescott evaluates the the success of Toyota’s and Honda’s 2012 social media campaigns based on six factors that help determine what makes a company successful in social media and worth supporting.

Why PR Pros Need to Use Infographics

September 12th, 2011 by

Looking to wow editors, secure major coverage and create a viral sensation? Here’s why you should incorporate infographics into your PR strategy today to help you reach your communications goals.

6 Content Ideas to Expand the Reach of Your Small Business

September 9th, 2011 by

At the Content Marketing World Conference in Cleveland, Marcus Sheridan of River Pools & Spas shared some of his proven content tactics.

Tear Down That Wall: Content Management Tips for B2B Brands

September 9th, 2011 by

Great content won’t get you far without a comprehensive content management plan. The first step: Break down the wall between your site and social media.

CMW Conference Tackles Role of Content and Storytelling in Integrated B2C

September 7th, 2011 by

With the 2011 Content Marketing World Conference under way in Cleveland, a major theme has emerged: the importance of consistent content creation for brands.

PR News Q&A: Integrate Google+ Into Your PR Strategy Now

September 6th, 2011 by

In advance of PR News’ October 5 Digital PR Summit in New York City, Euro RSCG Worldwide social media newsengine manager Romey Louangvilay discusses the importance of integrating Google+ into your digital strategy.

PR News Q&A: Integrate Google+ Into Your PR Strategy Now

September 6th, 2011 by

In advance of PR News’ October 5 Digital PR Summit in New York City, Euro RSCG Worldwide social media newsengine manager Romey Louangvilay discusses the importance of integrating Google+ into your digital strategy.

For Organizations, Social Media Rules Should No Longer Be Unwritten

September 2nd, 2011 by

The Washington Post’s update to its social media policy and guidelines serves as a reminder for both journalists and PR pros alike that social media rules should no longer go unwritten.

PR News Q&A: RF Binder’s Nada Arnot on Increasing Your Twitter Following

August 31st, 2011 by

In advance of PR News’ November 10 Twitter Conference in Las Vegas, RF Binder chief digital officer Nada Arnot discusses the importance of authenticity on Twitter.

PR News Q&A: RF Binder’s Nada Arnot on Increasing Your Twitter Following

August 31st, 2011 by

In advance of PR News’ November 10 Twitter Conference in Las Vegas, RF Binder chief digital officer Nada Arnot discusses the importance of authenticity on Twitter.