The Discovery Channel’s @MythBusters account didn’t earn more than 500,000 engaged followers based on the show’s star power alone. Here are five lessons learned to instantly boost your Twitter strategy.
Comprehensive community outreach, a big brand promise and a "handshake" are three of the bold strategies that drive Oregon-based Umpqua Bank’s success.
LEWIS PR’s Adam Singer, a presenter at the PR News Facebook Conference in San Francisco on August 9, says that Facebook must be carefully integrated with other relevant PR channels.
The French government again displays its often tough stand on the Internet by preventing TV networks from plugging their specific social media sites on their shows.
The hacking of PBS’ Web sites offers a glimpse of a nightmare that all organizations fear but few are prepared for.
Edelman’s Monte Lutz offers a preview of his Aug. 9 Facebook Conference discussion on how—and how not to—build a community of continually engaged brand advocates.
Mark Weiner, CEO of PRIME Research, debunks the assumption that the accelerated pace of business requires real-time analytics to make serious PR decisions.
Case Study: Students Get Crash Course in Media Training to Help Spread Awareness of High School Science Competition
While well-versed in math and science, it was imperative that the high-school finalists in the prestigious Siemens Competition be educated in giving media interviews to better explain their entries.