Digital PR


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Case Study: When in Gnome: Integrated Campaign Follows Travelocity Figurehead on a Cross-Country Adventure

Travelocity fights the recession travel blues with a clever campaign that pits travel destinations against one another. | MORE »

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Social Media Report Card: Experian and Citigroup Earn Mixed Marks

Two companies, two social media campaigns launched to reconnect with consumers. Which one gets the better grades? Hint: It isn’t the "Pirate Guys." | MORE »

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Making a Military Case for the Use of Social Media

Iraq-based public affairs specialists turned to social media to spread the word about the activities of the Army Corps of Engineers. Here are some best practices from the effort. | MORE »

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Embedded Influencers Redefine How Brands Connect With Consumers

Steal your audience’s attention with a set of coordinated messages from "embedded," credible sources with independent voices. | MORE »

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Successful Word-of-Mouth: Cast Out the Hook and Reel Them In

Whether offline, online or both, WOM can pack a punch, and not just for big consumer brands. | MORE »

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Twitter Watch: JetBlue Experiences Clear Cyber Skies After Air Rage

Twitter chatter about JetBlue after the incident with flight attendant Steven Slater was decidedly neutral, and even somewhat positive, in the days after the incident. | MORE »

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Surviving a Social Networking Crisis

In this age of social networking, brand images rise and fall at lightning speed, and just how quickly and strategically a company responds to a Twitter, Facebook or Yelp.com assault makes all the difference. | MORE »

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As YouTube Usage Explodes, PR Pros Explore Effective Video Tactics and Tools

PR News asked three YouTube users—two very experienced and one relative newbie—to share ways that they’re leveraging YouTube in their communications programs. | MORE »

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One-Way Techies; Global Marketing Misses Mark

â–¶ Tech Brands’ Twitter Trouble: A study by Wildfire PR found that while 90% of technology companies have a presence on two or more social networks, a significant majority are not actively using these networks … | MORE »

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How to Write Subject Lines That Intrigue, Engage

When it comes to subject lines, first impressions are everything. Here are five tips to keep in mind. | MORE »

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