Crisis/reputation management experts weigh in on what PR has learned from the major crises of 2010, and what lessons PR pros can take from those crises and apply this year.
When goals and objectives are clearly defined, melding them with strong social media strategies usually results in an effective campaign.
Although customer service is second only to price and quality in influencing buying decisions, consumers say that positive customer experiences have been few and far between.
Social media consultant Jason Falls has developed a list of influencer measurement tools—here’s a small sampling of such tools, including their features and pricing.
With digital communications drastically improving audience targeting and reach, establishing a real, human connection sometimes gets short shrift. Here’s how to elevate online relationships to the personal level.
Nothing is more crucial in creating awareness and attracting eyeballs to your products or services than great content. Here are three elements needed to successfully create, customize and market content.