Digital PR


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Case Study: Nonprofit Orgs Learn Social Media via Comcast-supported Training Program

A tweetup event connected nonprofits with social media skills, while spreading awareness of Comcast’s solid social media leadership. | MORE »

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Putting Facebook Tools to Work for Stronger Fan Engagement

New and powerful Facebook features, like Connect and @mention, have enabled PR organizations to drive more meaningful eyeballs, registrations and audience interaction. | MORE »

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B2Bs Lagging in Social Media Adoption

A new study shows a wide social media adoption gap between B2B and B2C, yet among B2B communicators, there is cause for optimism that the gap will close. | MORE »

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Online Stakeholders Important

A Verizon -sponsored study surveyed senior executives worldwide on their views of how an emerging group of nontraditional stakeholders is impacting corporate reputation. 33% say that online communities will be their most important category of “non-traditional stakeholder” in five years. | MORE »

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How To Extend the Reach of Your E-Newsroom

Most organizations have some sort of area on their Web sites dedicated to news. Unfortunately, many organizations are not leveraging this online news area as a way to increase awareness of their products and services within their industry. | MORE »

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PR News Roundtable: In Media Relations, How Social Do You Go?

As the media landscape continues to fracture, with traditional outlets shrinking and new digital-based platforms emerging, PR executives are challenged to adjust media strategies and resources to gain maximum media coverage. | MORE »

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Dream Teens

Communicators looking to engage with young consumers should target “teen influencers” who are highly active on social networks, according to a MyYearbook and Ketchum study. | MORE »

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How To Improve Your FAQs, or Consider Alternatives

Is the use of FAQs on Web sites outdated and unnecessary? While expert opinions vary, there are ways to upgrade your FAQ sections, or change them into more compelling content formats. | MORE »

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Oil Spill: Crisis Experts Reveal Key PR Gaffes

As the public’s anger builds over the Gulf oil spill disaster, just who gets the blame and what should the government and BP be focusing on from a PR standpoint? | MORE »

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Starting a Grassroots Movement: Take a Page From World of Politics

With social media outreach booming, it’s fairly easy to attract the public’s attention to an issue or cause—but it’s what you do to engage that passionate group into action that really counts. | MORE »

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