The single most common mistake that PR practioners make in media relations efforts is failing to research the audience of the media outlet they are trying to pitch.
While embraced by some healthcare organizations, the idea-generation technique of crowdsourcing should be closely examined by PR pros across industries.
Dealing with consumer review sites might sound scary, but positive PR opportunities and outcomes abound.
While a set definition of "engagement" continues to elude the experts, some organizations are getting a handle on often complex engagement processes and metrics.
What does listening to Twitter really entail? Who should you be listening to and how do you know you’re listening to the right conversations?
Oriella PR Network’s Digital Journalism Study found that despite greater demands on journalists’ time, many are positive about the impacts of digital and social media on their reporting.
A tweetup event connected nonprofits with social media skills, while spreading awareness of Comcast’s solid social media leadership.
New and powerful Facebook features, like Connect and @mention, have enabled PR organizations to drive more meaningful eyeballs, registrations and audience interaction.
A new study shows a wide social media adoption gap between B2B and B2C, yet among B2B communicators, there is cause for optimism that the gap will close.
A Verizon -sponsored study surveyed senior executives worldwide on their views of how an emerging group of nontraditional stakeholders is impacting corporate reputation. 33% say that online communities will be their most important category of “non-traditional stakeholder” in five years.