Digital PR

Case Study: After the BP Oil Spill, a Single Voice Helps Inform Public That the State of Louisiana Is Open for Business

September 19th, 2011 by

After an oil disaster, how do you alter the public’s perception that your state is unfit to visit? For starters, Deveney Communication and the Lousiana Office of Tourism rallied more than 1,100 tourism-related partners to get the positive word out.

Case Study: After the BP Oil Spill, a Single Voice Helps Inform Public That the State of Louisiana Is Open for Business

September 19th, 2011 by

After an oil disaster, how do you alter the public’s perception that your state is unfit to visit? For starters, Deveney Communication and the Lousiana Office of Tourism rallied more than 1,100 tourism-related partners to get the positive word out.

NHL Ices Tweets With New Social Media Policy

September 16th, 2011 by

With its new formal social media policy, the NHL aims to mitigate some of the risks involved with players and operations staff embracing social media.

How Cleveland Sports Franchises Hit Home Runs With Social Content Strategies

September 15th, 2011 by

Communications and marketing executives from Cleveland’s major sports teams offer insights on the importance of using digital content to engage fans while at the same time managing risk.

The Top 4 Core Types of Infographics

September 15th, 2011 by

Joe Chernov, VP of content marketing for Eloqua, explains why infographics are making such an impact and discusses how to choose which kind is right for your data.

2011 Platinum PR Awards: Influencer Communications

September 14th, 2011 by

Winner: Intel and Ogilvy Public Relations Worldwide – Intel Advisors To help consumers become aware of the importance of Intel processors and other Intel technology innovations, the Intel Advisors board was devised in December 2010… Continued

PR News Announces Winners of 2011 Platinum PR Awards

September 14th, 2011 by

At a sold-out luncheon event in NYC, collaboration, listening skills, storytelling and passion were cited by winners of the 2011 Platinum PR Awards as key ingredients in successful PR campaigns.

2011 Platinum PR Awards: Blog

September 14th, 2011 by

Winner: Centers for Disease Control and Prevention – Preparedness 101: Zombie Apocalypse Are you prepared for a Zombie Apocalypse? It’s the question the CDC posed to shake up its standard personal safety message. In an… Continued

2011 Platinum PR Awards: Web Site Marketing

September 14th, 2011 by

Winner: Zocalo Group & Dell – The Dell Inspiron Storybook Online Experience To promote Dell’s new touch-screen family computer for the 2010-2011 winter holiday season, the Zocalo Group worked with the computer company to unveil… Continued

2011 Platinum PR Awards: Video Program

September 14th, 2011 by

Winner: Consumer Electronics Association – CEA’s Innovation Movement Video Brochure for Capitol Hill With the objective of finding a unique way to educate U.S. policy makers about key issues concerning its Innovation Movement campaign, the… Continued