Moleskine’s call for entries for a design contest has alienated a segment of its customer base.
PR News Q&A With Priya Ramesh: Solving the Mysteries of Facebook’s News Feed and Recruiting Social Media Champions
The director of social media strategy at CRT/tanaka and PR News Facebook Conference presenter reveals the most common misconception communicators have about Facebook’s revamped News Feed.
At the PRSA Conference, John Deveney of Deveney Communication discussed trends and advancements in crisis response and suggested that communicators keep an eye on the Occupy Wall Street movement.
CaseStudy: Mobile Optimization and Content Packaging Elevate Raytheon’s Digital Presence at the Paris Air Show
Looking to differentiate its aerospace offerings from competitors at the Paris Air Show, Raytheon’s communicators turned to brand journalism and technical innovation.
As these examples of great PR paired with ad campaigns attest, PR is not simply a support mechanism for advertising, it’s a critical driver for brand awareness.
A new study shows that the percentage of comms directors who engage with stakeholders and review social media conversations about their brands is down from last year.
Making your Web site mobile-ready does not mean it’s ready for tablets as well as phones. Here’s the skinny on site readiness for the iPad.
While social media is now becoming integrated into just about every PR pro’s comms arsenal, there are situations in which the use of social platforms should be shunned.