Digital PR

Gamification: Communicating Smarter by Allowing Customers and Prospects to Play

September 19th, 2011 by

More and more B2B organizations are turning to game technology to build skills, knowledge and drive customer and/or employee participation.

Gamification: Communicating Smarter by Allowing Customers and Prospects to Play

September 19th, 2011 by

More and more B2B organizations are turning to game technology to build skills, knowledge and drive customer and/or employee participation.

Tip Sheet: Employees: The Best Tool in Your Comms Arsenal

September 19th, 2011 by

Research shows that when it comes to communicating products and company initiatives, customers respect in-the-trenches employees the most—so get them involved with customers.

Tip Sheet: Employees: The Best Tool in Your Comms Arsenal

September 19th, 2011 by

Research shows that when it comes to communicating products and company initiatives, customers respect in-the-trenches employees the most—so get them involved with customers.

Case Study: After the BP Oil Spill, a Single Voice Helps Inform Public That the State of Louisiana Is Open for Business

September 19th, 2011 by

After an oil disaster, how do you alter the public’s perception that your state is unfit to visit? For starters, Deveney Communication and the Lousiana Office of Tourism rallied more than 1,100 tourism-related partners to get the positive word out.

Case Study: After the BP Oil Spill, a Single Voice Helps Inform Public That the State of Louisiana Is Open for Business

September 19th, 2011 by

After an oil disaster, how do you alter the public’s perception that your state is unfit to visit? For starters, Deveney Communication and the Lousiana Office of Tourism rallied more than 1,100 tourism-related partners to get the positive word out.

Netflix: Is Hastings’ Mea Culpa Too Little, Too Late?

September 19th, 2011 by

The Netflix CEO puts the blame on his own "arrogance" for the poor communication around pricing and service changes. But is that enough to stem the tide of canceled subscriptions to the service?

Netflix: Is Hastings’ Mea Culpa Too Little, Too Late?

September 19th, 2011 by

The Netflix CEO puts the blame on his own "arrogance" for the poor communication around pricing and service changes. But is that enough to stem the tide of canceled subscriptions to the service?

NHL Ices Tweets With New Social Media Policy

September 16th, 2011 by

With its new formal social media policy, the NHL aims to mitigate some of the risks involved with players and operations staff embracing social media.

The Top 4 Core Types of Infographics

September 15th, 2011 by

Joe Chernov, VP of content marketing for Eloqua, explains why infographics are making such an impact and discusses how to choose which kind is right for your data.