PR professionals are churning out more online content than ever—here’s how to gain control over your organization’s content management system.
Digital & Technology
Tip Sheet: Take Back Your Web Site From the IT Guys
May 14th, 2012 by John FairelyPR professionals are churning out more online content than ever—here’s how to gain control over your organization’s content management system.
Charting the Industry: Agencies Smart to Ramp Up Mobile Offerings
May 14th, 2012 by Scott Van CampNow that nearly 50% of cell phone owners have smartphones, it’s time for PR to take advantage of these "moving targets."
Charting the Industry: Agencies Smart to Ramp Up Mobile Offerings
May 14th, 2012 by Scott Van CampNow that nearly 50% of cell phone owners have smartphones, it’s time for PR to take advantage of these "moving targets."
Get Creative With Viral, Crowdsourcing & Gamification Tactics for CSR Initiatives
May 14th, 2012 by Krisleigh Hoermann and Bradley MillerShareable videos, social media events, digital crowdsourcing and online games can be powerful tools to drive engagement with CSR programs.
Case Study: PR Helps Drive Hope for Pediatric Cancer Cure With Hyundai Cross-Country, Multifaceted Campaign
May 14th, 2012 by Linda RomanelloHyundai and Finn Partners teamed up to raise awareness and funds to fight pediatric cancer while demonstrating the car maker’s electric vehicle.
Time Magazine’s Perfect Publicity Ploy
May 11th, 2012 by Bill MiltenbergA Time magazine cover photo of a woman breast-feeding her nearly four-year-old son quickly became an Internet sensation, and boosted Time’s subscriptions.
Time Magazine’s Perfect Publicity Ploy
May 11th, 2012 by Bill MiltenbergA Time magazine cover photo of a woman breast-feeding her nearly four-year-old son quickly became an Internet sensation, and boosted Time’s subscriptions.
Pinterest vs. Facebook: The Pros and Cons of Their Traffic
May 11th, 2012 by Steve SmithVisitors from Pinterest spent considerably more money per order than those from Facebook on online jewelry retailer Boticca.
Pinterest vs. Facebook: The Pros and Cons of Their Traffic
May 11th, 2012 by Steve SmithVisitors from Pinterest spent considerably more money per order than those from Facebook on online jewelry retailer Boticca.