With approval numbers low across the board and the economy at a standstill, is the Obama campaign’s effort to reach young voters via cool social media platforms too little, too late?
Journalists pressed for time need PR’s help to do their jobs, and one way to help is to provide reporters with a comprehensive social media news release. Here are the major steps in creating such a release.
MobileCause CEO Douglas Plank provides three examples of how nonprofits can incorporate mobile strategies into their campaigns for an added giving boost.
A tongue-in-cheek, "manly" ad campaign for the new 10-calorie soft drink from Dr Pepper has backfired.
Case Study: Working Without a Cuteness Factor, Smithsonian Turns to Fun, Froggy Tactics in Amphibian Conservation Efforts
It’s a tough sell to get people to care about frogs, but through compelling visuals and aggressive outreach to reporters, the Smithsonian’s campaign to help endangered amphibians had legs.
Moleskine’s call for entries for a design contest has alienated a segment of its customer base.
PR News Q&A With Priya Ramesh: Solving the Mysteries of Facebook’s News Feed and Recruiting Social Media Champions
The director of social media strategy at CRT/tanaka and PR News Facebook Conference presenter reveals the most common misconception communicators have about Facebook’s revamped News Feed.