Digital PR

How to Brief an Infographic Designer

September 26th, 2011 by

As infographics continue to fascinate and grab the attention of editors and readers alike, consider these five steps on how to brief a designer to ensure a brand’s infographic hits the mark.

How to Brief an Infographic Designer

September 26th, 2011 by

As infographics continue to fascinate and grab the attention of editors and readers alike, consider these five steps on how to brief a designer to ensure a brand’s infographic hits the mark.

Twitter Watch: Did a Mea Culpa by Netflix CEO Reed Hastings Turn Negative Customer Vibes Positive?

September 26th, 2011 by

After Netflix’s service change announcement in July, the company’s stock, customer base and sentiment on Twitter all took major hits. Two months later, CEO Reed Hastings’ public apology earned little positive uptick, but less negative chatter.

Twitter Watch: Did a Mea Culpa by Netflix CEO Reed Hastings Turn Negative Customer Vibes Positive?

September 26th, 2011 by

After Netflix’s service change announcement in July, the company’s stock, customer base and sentiment on Twitter all took major hits. Two months later, CEO Reed Hastings’ public apology earned little positive uptick, but less negative chatter.

Multicultural PR: Basic Tenets Apply, But Get to Know the Nuances

September 26th, 2011 by

For organizations that are willing to take the risk, multicultural PR outreach shows great potential for fruitful returns—just do the research first.

Multicultural PR: Basic Tenets Apply, But Get to Know the Nuances

September 26th, 2011 by

For organizations that are willing to take the risk, multicultural PR outreach shows great potential for fruitful returns—just do the research first.

PR and Customer Service: Every Customer Counts, Especially the Angry Ones

September 26th, 2011 by

For good or for bad, the old adage that "the customer is always right" still rings true today. But in the age of social media, PR pros must pick their battles with customers wisely.

Zuckerberg at F8: All Media Lead to Facebook, and Stay There

September 22nd, 2011 by

Mark Zuckerberg announced at the F8 Developers Conference "Timeline" and a wave of open graph apps intended to both humanize the social network and make it the fulcrum for all media.

Google Ups the Ante in Advance of Facebook’s f8 Developer Conference

September 21st, 2011 by

It’s gloves off for Google: Three months after launching its invitation-only Google+ social network, the company has opened it to the public, directly challenging Facebook.

PR News Q&A: Laura Perry on the Keys to Building a Twitter Following Through Engagement 

September 20th, 2011 by

Laura Perry, director of communications for the UCLA School of Nursing and a speaker at the upcoming Nov. 10 Twitter Conference, discusses the importance of setting goals and objectives when developing a Twitter strategy in any industry.