Digital PR

How to Brief an Infographic Designer

September 26th, 2011 by

As infographics continue to fascinate and grab the attention of editors and readers alike, consider these five steps on how to brief a designer to ensure a brand’s infographic hits the mark.

Twitter Watch: Did a Mea Culpa by Netflix CEO Reed Hastings Turn Negative Customer Vibes Positive?

September 26th, 2011 by

After Netflix’s service change announcement in July, the company’s stock, customer base and sentiment on Twitter all took major hits. Two months later, CEO Reed Hastings’ public apology earned little positive uptick, but less negative chatter.

Zuckerberg at F8: All Media Lead to Facebook, and Stay There

September 22nd, 2011 by

Mark Zuckerberg announced at the F8 Developers Conference "Timeline" and a wave of open graph apps intended to both humanize the social network and make it the fulcrum for all media.

Google Ups the Ante in Advance of Facebook’s f8 Developer Conference

September 21st, 2011 by

It’s gloves off for Google: Three months after launching its invitation-only Google+ social network, the company has opened it to the public, directly challenging Facebook.

PR News Q&A: Laura Perry on the Keys to Building a Twitter Following Through Engagement 

September 20th, 2011 by

Laura Perry, director of communications for the UCLA School of Nursing and a speaker at the upcoming Nov. 10 Twitter Conference, discusses the importance of setting goals and objectives when developing a Twitter strategy in any industry.

PR News Q&A: Laura Perry on the Keys to Building a Twitter Following Through Engagement 

September 20th, 2011 by

Laura Perry, director of communications for the UCLA School of Nursing and a speaker at the upcoming Nov. 10 Twitter Conference, discusses the importance of setting goals and objectives when developing a Twitter strategy in any industry.

Watch Your Language: When Cease-and-Desist Letters Go Viral

September 19th, 2011 by

David Bell, social media practice director at Haynes and Boone, LLP, provides five things to consider when writing a cease-and-desist letter in the age of social media.

Watch Your Language: When Cease-and-Desist Letters Go Viral

September 19th, 2011 by

David Bell, social media practice director at Haynes and Boone, LLP, provides five things to consider when writing a cease-and-desist letter in the age of social media.

Social Links and Buttons on Web Sites Drive Mentions

September 19th, 2011 by

Tweet this: Twitter share buttons, seen on more than 40% of the Web’s top 10,000 sites, generate seven times the social media mentions than sites that do not.

Gamification: Communicating Smarter by Allowing Customers and Prospects to Play

September 19th, 2011 by

More and more B2B organizations are turning to game technology to build skills, knowledge and drive customer and/or employee participation.