Digital & Technology

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5 Tips for Managing Press Conferences the John Tortorella Way

May 17th, 2012 by

New York Rangers head coach John Tortorella’s curt press conferences have become nearly as much of a news story as his team’s wins and losses.

4 Lessons From the Long-Brewing Cochineal Crisis

May 17th, 2012 by

Starbucks recovered nicely from the March 2012 cochineal dye media firestorm, but still could have been better prepared for the criticism.

4 Lessons From the Long-Brewing Cochineal Crisis

May 17th, 2012 by

Starbucks recovered nicely from the March 2012 cochineal dye media firestorm, but still could have been better prepared for the criticism.

Why Now Is the Time to Become a Thought Leader

May 17th, 2012 by

The first step in becoming a thought leader is determining in which area you can provide the most value to target audiences.

Google Makes Bid to Be a Destination Instead of a Highway

May 16th, 2012 by

Knowledge Graph has made Google’s search engine smarter, and perhaps will send brands back to the drawing board with their optimization strategies.

Google Makes Bid to Be a Destination Instead of a Highway

May 16th, 2012 by

Knowledge Graph has made Google’s search engine smarter, and perhaps will send brands back to the drawing board with their optimization strategies.

George Lucas a (Spiteful) Good Corporate Citizen

May 15th, 2012 by

The filmmaker’s neighbors refused to let him build a new studio, so he announced plans to build low-income housing instead.

George Lucas a (Spiteful) Good Corporate Citizen

May 15th, 2012 by

The filmmaker’s neighbors refused to let him build a new studio, so he announced plans to build low-income housing instead.

Consumers: Social Dialogue Not Really Two-Way Affair

May 15th, 2012 by

"Liking" a brand on Facebook should be the start of a relationship between a consumer and a brand, not the end of a courtship.

Consumers: Social Dialogue Not Really Two-Way Affair

May 15th, 2012 by

"Liking" a brand on Facebook should be the start of a relationship between a consumer and a brand, not the end of a courtship.