PR News Digital PR Summit panelist Margot Sinclair Savell discusses providing metrics to the C-suite, gauging influence and tying measurable objectives to a company’s business plan.
David Meerman Scott discusses real-time communications strategies and capitalizing on opportunities to increase engagement and spread content.
Open and innovative communications tactics are leading Domino’s back to pizza respectability after its 2009 viral video crisis.
PR News Digital PR Summit speaker Corinne Kovalsky shares tips on how to use Twitter to amplify story content and reach a target audience.
PR News’ Facebook Conference keynoter Bonin Bough of PepsiCo argues that communicators, armed with storytelling and persuasion skills, are in prime position to capture the massive opportunities in social media.
As a lead-in to his presentation at PR News’ Aug. 9 Facebook Conference, Gary Lee of mBLAST offers some influencer detecting tips for all those who find themselves asking daily, ‘Who is this person talking about my brand—and should I care?’