Digital PR


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Leverage Brand Evangelists via Facebook Groups

This simple, user-friendly enhancement meets a genuine need to share information with subsets of friends on Facebook. | MORE »

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Case Study: Post-Haiti Quake, Cruise Line Turns Rough Docking Decision Criticism Into a Smooth CSR story

After a wave of negative press followed Royal Caribbean’s decision return to its long-visited Haitian port just days after the massive earthquake struck the island in January, the cruise company was able to turn the course of the coverage with consistent messaging. | MORE »

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Candidates Take Social Media Midterms: McMahon and Blumenthal Wrestle Online

While many political candidates are getting social media right, others have proved that having a presence online can lead to more harm than good if not executed correctly. | MORE »

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Twitter Watch: Republican Lawmakers More Apt to Tweet

A good percentage of U.S. senators and House representatives have Twitter accounts—proof that social media has a firm foothold in the nation’s capital. | MORE »

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PR News/BurrellesLuce Survey: Staffing Constraints Limit Social Media Measurement

A new PR News/BurrellesLuce social media management and measurement survey also finds that metrics for social networks are lacking. | MORE »

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Social Media Tactics, Measurement Loom Large at Digital PR Summit

Hundreds of PR professionals got top tips from the experts on a range of digital and social media practices at PR News’ Digital PR Summit in New York. One basic, but crucial, piece of advice from Sarah Evans: Get a social media policy in place. | MORE »

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PR News Announces Digital PR Awards Finalists

PR News will honor the Digital PR Awards finalists at a dinner at New York’s Grand Hyatt on October 6. | MORE »

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Case Study: Grasshopper’s Multi-Sensory Campaign Grows by Leaps And Bounds, Creating Big Buzz Around Rebranding

Chocolate-covered grasshoppers and a video on entrepreneurship were two of the key components in the Grasshopper Group’s rebranding effort. | MORE »

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Online Makeover: As Technology Changes, So Should Your Web Site

New trends in the digital space may require organizations to upgrade or completely overhaul their Web sites; yet making wholesale changes could prove to be difficult and expensive. | MORE »

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Yesterday’s PR Pros, Today’s Chief Content Officers

The convergence of PR, advertising and digital tactics offers storytelling-savvy PR pros an opportunity to take the reins of content creation and management. | MORE »

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