Digital PR

Google Ups the Ante in Advance of Facebook’s f8 Developer Conference

September 21st, 2011 by

It’s gloves off for Google: Three months after launching its invitation-only Google+ social network, the company has opened it to the public, directly challenging Facebook.

PR News Q&A: Laura Perry on the Keys to Building a Twitter Following Through Engagement 

September 20th, 2011 by

Laura Perry, director of communications for the UCLA School of Nursing and a speaker at the upcoming Nov. 10 Twitter Conference, discusses the importance of setting goals and objectives when developing a Twitter strategy in any industry.

PR News Q&A: Laura Perry on the Keys to Building a Twitter Following Through Engagement 

September 20th, 2011 by

Laura Perry, director of communications for the UCLA School of Nursing and a speaker at the upcoming Nov. 10 Twitter Conference, discusses the importance of setting goals and objectives when developing a Twitter strategy in any industry.

Social Links and Buttons on Web Sites Drive Mentions

September 19th, 2011 by

Tweet this: Twitter share buttons, seen on more than 40% of the Web’s top 10,000 sites, generate seven times the social media mentions than sites that do not.

Gamification: Communicating Smarter by Allowing Customers and Prospects to Play

September 19th, 2011 by

More and more B2B organizations are turning to game technology to build skills, knowledge and drive customer and/or employee participation.

Gamification: Communicating Smarter by Allowing Customers and Prospects to Play

September 19th, 2011 by

More and more B2B organizations are turning to game technology to build skills, knowledge and drive customer and/or employee participation.

Tip Sheet: Employees: The Best Tool in Your Comms Arsenal

September 19th, 2011 by

Research shows that when it comes to communicating products and company initiatives, customers respect in-the-trenches employees the most—so get them involved with customers.

Tip Sheet: Employees: The Best Tool in Your Comms Arsenal

September 19th, 2011 by

Research shows that when it comes to communicating products and company initiatives, customers respect in-the-trenches employees the most—so get them involved with customers.

Case Study: After the BP Oil Spill, a Single Voice Helps Inform Public That the State of Louisiana Is Open for Business

September 19th, 2011 by

After an oil disaster, how do you alter the public’s perception that your state is unfit to visit? For starters, Deveney Communication and the Lousiana Office of Tourism rallied more than 1,100 tourism-related partners to get the positive word out.

Case Study: After the BP Oil Spill, a Single Voice Helps Inform Public That the State of Louisiana Is Open for Business

September 19th, 2011 by

After an oil disaster, how do you alter the public’s perception that your state is unfit to visit? For starters, Deveney Communication and the Lousiana Office of Tourism rallied more than 1,100 tourism-related partners to get the positive word out.