Empowerment, responsibility and protection are key hallmarks of strong social media guidelines, say the experts. But there’s a fine line between setting hard policies and applying looser guidelines.
The Coast Guard’s Ryan White gives PR News an inside look into the digital public affairs effort behind the oil spill crisis.
Communicators should take note as increasing numbers of companies and influential consumers are taking to Apple’s iPad.
Geo-location social platform Foursquare may not be for every organization, but these tips on leveraging it may help you decide if you’re ready to jump in the game.
Great customer service has become a key pillar in driving reputation, revenues and repeat business. Yet the B2B space faces a couple of barriers to truly integrated communications/customer service efforts.
A survey of 120 business journalists reveals a lack of confidence in their own social media expertise.
A comScore study says that social networking sites reach a higher percentage of women than men globally, with 75.8% of all women online visiting a social networking site in May 2010 versus 69.7% of men.
Case Study: When in Gnome: Integrated Campaign Follows Travelocity Figurehead on a Cross-Country Adventure
Travelocity fights the recession travel blues with a clever campaign that pits travel destinations against one another.
Two companies, two social media campaigns launched to reconnect with consumers. Which one gets the better grades? Hint: It isn’t the "Pirate Guys."
Iraq-based public affairs specialists turned to social media to spread the word about the activities of the Army Corps of Engineers. Here are some best practices from the effort.