Digital PR

PR News Q&A with Jason Falls: Business Strategy Comes First, Then the Tweets

September 29th, 2011 by

In advance of PR News’ November 10 Twitter Conference in Las Vegas, Social Media Examiner’s Jason Falls discusses the importance of developing a social media strategy.

PR News Q&A with Jason Falls: Business Strategy Comes First, Then the Tweets

September 29th, 2011 by

In advance of PR News’ November 10 Twitter Conference in Las Vegas, Social Media Examiner’s Jason Falls discusses the importance of developing a social media strategy.

Harvard Gets Hacked But Maintains Its Poise 

September 27th, 2011 by

Harvard University was cool, calm and collected as it responded to a cyber attack on its home page.

PR and Customer Service: Every Customer Counts, Especially the Angry Ones

September 26th, 2011 by

For good or for bad, the old adage that "the customer is always right" still rings true today. But in the age of social media, PR pros must pick their battles with customers wisely.

How to Brief an Infographic Designer

September 26th, 2011 by

As infographics continue to fascinate and grab the attention of editors and readers alike, consider these five steps on how to brief a designer to ensure a brand’s infographic hits the mark.

How to Brief an Infographic Designer

September 26th, 2011 by

As infographics continue to fascinate and grab the attention of editors and readers alike, consider these five steps on how to brief a designer to ensure a brand’s infographic hits the mark.

Twitter Watch: Did a Mea Culpa by Netflix CEO Reed Hastings Turn Negative Customer Vibes Positive?

September 26th, 2011 by

After Netflix’s service change announcement in July, the company’s stock, customer base and sentiment on Twitter all took major hits. Two months later, CEO Reed Hastings’ public apology earned little positive uptick, but less negative chatter.

Twitter Watch: Did a Mea Culpa by Netflix CEO Reed Hastings Turn Negative Customer Vibes Positive?

September 26th, 2011 by

After Netflix’s service change announcement in July, the company’s stock, customer base and sentiment on Twitter all took major hits. Two months later, CEO Reed Hastings’ public apology earned little positive uptick, but less negative chatter.

Multicultural PR: Basic Tenets Apply, But Get to Know the Nuances

September 26th, 2011 by

For organizations that are willing to take the risk, multicultural PR outreach shows great potential for fruitful returns—just do the research first.

Multicultural PR: Basic Tenets Apply, But Get to Know the Nuances

September 26th, 2011 by

For organizations that are willing to take the risk, multicultural PR outreach shows great potential for fruitful returns—just do the research first.