Digital PR


avatar

Non-Corporate Public Affairs Pros Use Social Media More than Corporate Counterparts

The majority of non-corporate public affairs departments use social media platforms, while less than half of corporate PA departments do, according to data exclusive to PR News. | MORE »

2 Comments

avatar

Crisis Litigation: You Can’t Just Tell Your Story in Court

Given the power of blogs and other social media channels, crisis expert Richard Levick writes that it’s critical that organizations have a digital-savvy litigation communications team in place. | MORE »

Comments Off

avatar

Belonging Big in Building Social Capital, But Is It Enough?

"Social capital" may sound a little highbrow, but the rise of digital PR has caused some interest in the term among communicators. Key questions around it: Can social capital be built, and can it be measured? | MORE »

1 Comment

avatar

PR Pros: Social Media as a Bottom-Line Business Driver Still a Work in Progress

B2B communications leaders say they use social media as a conversation tool, but some reveal that directly linking the platform to bottom-line results has yet to be realized. | MORE »

Comments Off

avatar

More Than 30 Social Media Topics Headlined the PRSA Conference, But Influential Traditional Media Still Has Its Day

The future of traditional media, new research on the PR skills needed by 2015 and ways to leverage social media platforms dominated the final day’s sessions at the Washington, D.C., event. | MORE »

Comments Off

avatar

Texting Shows Biz Promise in U.S. and U.K.

Almost 90% of U.S. and U.K. consumers prefer multichannel options for interacting with businesses, and more are using texting for appointment reminders, payment reminders and coupon deals. | MORE »

Comments Off

avatar

Communicators Expect Big Things From Social Media, But Don’t Necessarily Use It 

A study found that nearly all senior-level corporate communicators surveyed expect social media to change significantly how corporate communications teams reach their target audiences. | MORE »

Comments Off

avatar

Leverage Brand Evangelists via Facebook Groups

This simple, user-friendly enhancement meets a genuine need to share information with subsets of friends on Facebook. | MORE »

Comments Off

avatar

Case Study: Post-Haiti Quake, Cruise Line Turns Rough Docking Decision Criticism Into a Smooth CSR story

After a wave of negative press followed Royal Caribbean’s decision return to its long-visited Haitian port just days after the massive earthquake struck the island in January, the cruise company was able to turn the course of the coverage with consistent messaging. | MORE »

Comments Off

avatar

Candidates Take Social Media Midterms: McMahon and Blumenthal Wrestle Online

While many political candidates are getting social media right, others have proved that having a presence online can lead to more harm than good if not executed correctly. | MORE »

Comments Off