Digital PR


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Four Tips for Optimal Social Media Training

Thinking about setting up a formal social media training program in your organization? Here are some basic things to keep in mind: | MORE »

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Social Media’s Role in Transforming Public Relations

How social media is revolutionizing the PR landscape. | MORE »

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Navigating the New Media World: How to Reach Your Key Influencers

How PR professionals cope with this media transformation affects brands and ultimately the bottom line. Even the definition of media has changed: No longer does it refer to journalists from established media companies—some which have ceased to exist, while others are down to bare-bones resources. | MORE »

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More Seniors Using the Web—Women Outpace Men

While mainstream marketing and PR pros are setting their online sights on the younger generations, they might want to take a new look at those folks over 65 years of age. | MORE »

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CMOs to Increase Social Media Focus in 2010

More high-level marketers will increase their social media budgets and implement social media tracking programs, says a new report from The CMO Club. According to the report, almost two-thirds (64%) of 133 chief marketing officers … | MORE »

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Build Your Brand the Social Way

Social media engagement is an essential component of almost any organization’s marketing and public relations efforts. As PR firms position themselves as keepers of the brand trust and leading company reputations, adding social media to their repertoire of service offerings is a critical move. | MORE »

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How Not to Create a Crisis: Countering Online Criticism and Avoiding the Streisand Effect

You will consistently have clients that are criticized online, either directly or through Web sites like VerizonSucks.com. When they ask you, or more likely ask their lawyers to try and suppress that speech, you have to be able to advise your client of the consequences.

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Tying PR With Sales: New Techniques Create Better Results

PR practitioners have long sought to prove their worth to the C-suite by generating return on investment. To this day, the primary way for PR pros to demonstrate ROI is through sales. | MORE »

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Feeling Socially Inept? It’s Time for a Social Media Gut Check

Can’t get anyone talking about your product on Twitter? Not seeing even a blip in Web site traffic? When your social media plan is turning decidedly anti-social, it’s time to take a deep breath and start thinking differently about social media. It’s possible you may be wrapped up in using your extensive social media tool kit and not thinking about ideas and conversations that are flowing in cyberspace. | MORE »

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Tips For Making Twitter a Reality For an Organization

Tips and tricks on how to integrate this micro-blogging tool into your company’s communications’ initiatives. | MORE »

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