Digital PR


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How Content is Being Consumed (Hint: Online)

The E-Media Circus: The overwhelming majority of media and entertainment industry leaders generate revenue from new forms of media, according to Accenture’s 2008 Global Media Content Survey. The poll revealed that such revenue has grown … | MORE »

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Internet Video Use: Increasing at a Fast Clip

The Upward Viral Spiral Continues: A comScore Video Metrix survey has revealed that Internet video continues to grow at astounding rates. The survey found that during March 2008, U.S. Internet users watched a total of … | MORE »

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New Mobile Application Makes Mall Shopping a Breeze

It’s no secret that the mobile platform works best for news, information, directions and, of course, retail. In today’s Media Post blog, Min Digital Media Editor Steve Smith asks us to imagine the world of … | MORE »

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Microsoft Wants Yahoo’s Search

After failing to acquire the company over the past several months, Microsoft Corp. has proposed to buy Yahoo Inc’s search business and take a minority stake in the Web pioneer, stopping short of a full-out … | MORE »

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Texterity, Advanstar Talk Digital Tools

Media industry professionals enjoyed a hearty digital breakfast last week at the ABM Spring Meeting in Palm Springs. Steve Morris, EVP of Advanstar and Cimarron Buser, SVP of Texterity shared their take on generating revenue … | MORE »

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BusinessWeek Launches Business@Work

BusinessWeek.com is furthering its focus on reader engagement efforts with the launch of Business@Work, a collaboration between readers and BW editors in which readers can, over the course of the rest of this month, vote … | MORE »

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Hollywood Actors vs. Studios: What About Online Video Clips?

The debate of whether or not Hollywood actors should get paid for Getting Hollywood actors should get paid for the clips of themselves that float around on the internet performances is shaping up as one … | MORE »

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Dysfunctional Relationships

The results of a study by Strativity Group demonstrate that dysfunctional relationships are not confined to one’s personal life. Rather, the survey respondents admit that a majority of companies fail to deliver differentiated value to … | MORE »

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Customer Relations: It’s All The Rage

PR practitioners and corporate communicators may not always have their fingers on the pulse of the customer relations function, but that’s not necessarily a good thing – especially considering how much impact customer opinion has … | MORE »

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The "Boomer"ang Effect

A study released by Weber Shandwick in conjunction with KRC Research revealed that companies are overlooking a relatively untapped area through which to gain competitive advantage: the relationship networks of baby boomers, or people between … | MORE »

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