Digital PR


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What Google’s Newest Search Algorithm Means for PR Pros

Now that Google has updated its search algorithm to deliver more timely results, it’s critical for PR pros to optimize their content against trending topics. | MORE »

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Tips for Building the Ultimate Facebook Team

In advance of PR News’ Dec. 1 Facebook Conference in Washington, D.C., Cohn & Wolfe’s Brad McCormick makes the case for a four-person Facebook team to keep a brand’s page fresh and management well connected. | MORE »

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Like This: Financial Advisers Adding Social to Their Portfolios

Financial services firm Raymond James is now providing compliant social media access to its advisers, demonstrating the expansion of social media activities across all types of organizations. | MORE »

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Checklist: Questions to Consider When Prepping Your Organization for a Crisis

Hill & Knowlton senior VP Jeff Mangum poses 12 question for an organization to gauge whether it’s prepared for a crisis, from having a social media policy in place to having a media monitoring program. | MORE »

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PR News Q&A with TerraCycle’s Albe Zakes: The Low-Cost Power of Strategic Facebook Questions

Albe Zakes of "upcycling" company TerraCycle will present a case study on harnessing the power of Facebook on modest budgets at PR News’ Dec. 1 Facebook Conference in Washington, D.C. | MORE »

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PR News Q&A with TerraCycle’s Albe Zakes: The Low-Cost Power of Strategic Facebook Questions

Albe Zakes of "upcycling" company TerraCycle will present a case study on harnessing the power of Facebook on modest budgets at PR News’ Dec. 1 Facebook Conference in Washington, D.C. | MORE »

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Community Involvement Strategies: Be Nice, But Be Smart, Too

It’s good to be a generous benefactor to the community, but think about the broader business goals before leaping into a community involvement program. | MORE »

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Community Involvement Strategies: Be Nice, But Be Smart, Too

It’s good to be a generous benefactor to the community, but think about the broader business goals before leaping into a community involvement program. | MORE »

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Case Study: Bilingual and Influencer Comms Breathe Life Into Campaign for Hispanic Asthma Resource Center

Research was the key in designing a PR program educate the Hispanic community about the triggers and treatment for asthma. | MORE »

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Case Study: Bilingual and Influencer Comms Breathe Life Into Campaign for Hispanic Asthma Resource Center

Research was the key in designing a PR program educate the Hispanic community about the triggers and treatment for asthma. | MORE »

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