Digital PR

2011 Digital PR Awards – PR Firm of the Year: Digital

October 4th, 2011 by

Winner: Waggener Edstrom Worldwide Inc. Waggener Edstrom’s digital initiatives in the past year were pretty robust. To name just a few, the agency worked with Microsoft Mobility, HTC and T-Mobile to launch the Windows Phone… Continued

2011 Digital PR Awards – Influencer Communications

October 4th, 2011 by

Winner: Intel & Ogilvy Public Relations Worldwide – Intel Advisors Intel built relationships with online influencers via “Intel Advisors," giving the group exclusive access to Intel technologies, executives and events. In return, the Advisors leveraged… Continued

2011 Digital PR Awards – Digital Marketing Campaign: $100K to $300K

October 4th, 2011 by

Winner: General Mills Inc. – Honey Nut Cheerios ‘America’s Favorite Cereal’ After selecting authentic lovers of Honey Nut Cheerios—something Chris Tamburino, senior account executive at Coyne PR, says was a challenge as the brand has… Continued

2011 Digital PR Awards – Online Newsroom

October 4th, 2011 by

Winner: Baylor Health Care System – Baylor Health Care System Online Newsroom To help fill the void of shrunken newsroom budgets and staff, Baylor Health Care System launched a newsroom in January 2011 offering media… Continued

Charting the Industry: Local Info Focus Puts Spotlight on SEO

October 3rd, 2011 by

As more people access the Web for local news and information, it’s imperative for some organizations to put local SEO into play.

Make Your Intranet Sing: Give Employees a Reason to Return

October 3rd, 2011 by

Want to make employees feel personally invested in your company’s intranet site? Northwestern Mutual’s director of organizational communications Leslie O’Connell provides five tips for building an engaging internal site.

Tweeters Demand Customer Service Answers

October 3rd, 2011 by

Twitter users don’t take to the popular social network for one-way communication, and brands that can follow up to complaints with responses have an opportunity to win over disgruntled consumers.

Dealing With Rumors: The Best Defense Is a Smart Offense

October 3rd, 2011 by

Rumors have the potential to ruin an organization from both financial and reputational standpoints. PR crisis experts weigh in on strategies to squelch rumors.

Dealing With Rumors: The Best Defense Is a Smart Offense

October 3rd, 2011 by

Rumors have the potential to ruin an organization from both financial and reputational standpoints. PR crisis experts weigh in on strategies to squelch rumors.

Charting the Industry: Local Info Focus Puts Spotlight on SEO

October 3rd, 2011 by

As more people access the Web for local news and information, it’s imperative for some organizations to put local SEO into play.