Digital PR


avatar

If Social Media Is Just Another To-Do List Item, Don’t Bother Doing It

All too frequently, organizations are jumping into social media marketing before they are crystal clear about their core target audience or their brand—or about the emotional connection they want to make. | MORE »

1 Comment

avatar

Twitter Watch: Followers of Best Workplaces

Google leads Fortune’s Best Places to Work list in number of Twitter followers. | MORE »

Comments Off

avatar

Social Media Helps Drive Agency Optimism

PR News quizzes three agency leaders about the economy’s effect on their business, and finds that clients are looking closely at social media—and at costs. | MORE »

Comments Off

avatar

Social Media Guidelines: Command And Control or ‘Let ’er Rip!’

Empowerment, responsibility and protection are key hallmarks of strong social media guidelines, say the experts. But there’s a fine line between setting hard policies and applying looser guidelines. | MORE »

Comments Off

avatar

For Crisis Response Web Leader, BP Spill a Marathon, Not a Sprint

The Coast Guard’s Ryan White gives PR News an inside look into the digital public affairs effort behind the oil spill crisis. | MORE »

Comments Off

avatar

Apple’s iPad Gains Corporate and Consumer Fans

Communicators should take note as increasing numbers of companies and influential consumers are taking to Apple’s iPad. | MORE »

Comments Off

avatar

How to Add Foursquare to Your PR Arsenal

Geo-location social platform Foursquare may not be for every organization, but these tips on leveraging it may help you decide if you’re ready to jump in the game. | MORE »

Comments Off

avatar

PR as a Driver for B2B Sales and Customer Service

Great customer service has become a key pillar in driving reputation, revenues and repeat business. Yet the B2B space faces a couple of barriers to truly integrated communications/customer service efforts. | MORE »

Comments Off

avatar

Social Media Report Card: Experian and Citigroup Earn Mixed Marks

Two companies, two social media campaigns launched to reconnect with consumers. Which one gets the better grades? Hint: It isn’t the "Pirate Guys." | MORE »

Comments Off

avatar

Business Journalists Still Getting the Hang of Social Media

A survey of 120 business journalists reveals a lack of confidence in their own social media expertise. | MORE »

Comments Off