Digital PR

2011 Digital PR Awards – Digital Marketing Campaign: More Than $500K

October 4th, 2011 by

Winner: MWW Group – Nikon Film Festival Social Campaign Championing D-SLR Video Nikon and MWW Group sought to combat the crowded D-SLR camera market with a campaign that merged the popularity of HD video and… Continued

2011 Digital PR Awards – Public Affairs Campaign

October 4th, 2011 by

Co-winner: Euro RSCG Worldwide PR – Campaign Money Watch ‘They Win U Lose’ With partner Campaign Money Watch, Euro RSCG fought aggressively to reinvigorate the core Obama voter base before the 2010 midterm elections. Focusing… Continued

2011 Digital PR Awards – Intranet

October 4th, 2011 by

Winner: CareFirst BlueCross BlueShield – Your Voice. Your Story. InsideCareFirst.com An internal research study conducted by the associate communications team at CareFirst BlueCross BlueShield revealed that associates wanted to have a sense of partnership with… Continued

2011 Digital PR Awards – Digital Marketing Campaign: Less Than $100K

October 4th, 2011 by

Winner: Conover Tuttle Pace – ‘Zenyatta’s Quest for Perfection’: Breeders’ Cup World Championships To create renewed interest in a major international horse-racing event, the Breeders’ Cup, Conover Tuttle Pace found the perfect narrative for the… Continued

2011 Digital PR Awards – PR Firm of the Year: Digital

October 4th, 2011 by

Winner: Waggener Edstrom Worldwide Inc. Waggener Edstrom’s digital initiatives in the past year were pretty robust. To name just a few, the agency worked with Microsoft Mobility, HTC and T-Mobile to launch the Windows Phone… Continued

2011 Digital PR Awards – Influencer Communications

October 4th, 2011 by

Winner: Intel & Ogilvy Public Relations Worldwide – Intel Advisors Intel built relationships with online influencers via “Intel Advisors," giving the group exclusive access to Intel technologies, executives and events. In return, the Advisors leveraged… Continued

2011 Digital PR Awards – Digital Marketing Campaign: $100K to $300K

October 4th, 2011 by

Winner: General Mills Inc. – Honey Nut Cheerios ‘America’s Favorite Cereal’ After selecting authentic lovers of Honey Nut Cheerios—something Chris Tamburino, senior account executive at Coyne PR, says was a challenge as the brand has… Continued

2011 Digital PR Awards – Online Newsroom

October 4th, 2011 by

Winner: Baylor Health Care System – Baylor Health Care System Online Newsroom To help fill the void of shrunken newsroom budgets and staff, Baylor Health Care System launched a newsroom in January 2011 offering media… Continued

2011 Digital PR Awards – Facebook Communications

October 4th, 2011 by

Winner: American Heart Association – American Stroke Association – Ideal Health In January 2010, the American Heart Association created the Ideal Health initiative as part of its effort to achieve a new national goal: by… Continued

2011 Digital PR Awards – Crisis Management

October 4th, 2011 by

Winner: NEI and Burson-Marsteller – Digital Crisis Management for U.S. Nuclear Industry during Japan Crisis The tragic earthquake and tsunami that devastated Japan on March 11, 2011, had the side effect of creating what Burson-Marsteller… Continued