Dave Hogan discusses two new investor-friendly social media sites that are helping investor relations pros deliver earnings announcements to wider audiences.
Being active on Facebook, LinkedIn and Twitter is now an everyday business activity for small- and medium-size organizations looking to both maintain relationships with existing customers and attract new ones.
The use of video by online media Web sites dramatically rose in the last year, and shows no signs of slowing in 2011.
President Obama edged out Oprah Winfrey in a PR News poll that pitted 12 high-profile personalities against each other for top Facebook like, while Donald Trump came in a distant fourth.
PR pros dedicating significant time and efforts in social media will be glad to know that consumers are also actively sharing content, including external links and brand mentions.