Digital PR

Case Study: Two-Scooped Media Effort and Co-Pitch Partnership Produce Sweet Tax Day Returns for Ice Creamery

October 10th, 2011 by

Ogilvy Worldwide PR and MaggieMoo’s Ice Cream and Treatery teamed up with a national personal finance publication to pitch a larger story of Tax Day giveaways.

Case Study: Two-Scooped Media Effort and Co-Pitch Partnership Produce Sweet Tax Day Returns for Ice Creamery

October 10th, 2011 by

Ogilvy Worldwide PR and MaggieMoo’s Ice Cream and Treatery teamed up with a national personal finance publication to pitch a larger story of Tax Day giveaways.

To Focus Your Followers With Twitter Chats, First Ask: Is This Chat Necessary?

October 10th, 2011 by

Twitter chats can galvanize your online community with structured conversation, but before launching one first see if you can join in on existing chats.

To Focus Your Followers With Twitter Chats, First Ask: Is This Chat Necessary?

October 10th, 2011 by

Twitter chats can galvanize your online community with structured conversation, but before launching one first see if you can join in on existing chats.

Deep Dives Into Digital Tactics on Display at PR News’ Digital PR Summit

October 6th, 2011 by

More than 300 communications professionals learned the ins and outs of a variety of digital PR platforms and disciplines, including Twitter, Facebook, SEO, media relations and more at NYC’s Grand Hyatt on Oct. 5.

2011 Digital PR Awards – Redesign/Relaunch of Site

October 4th, 2011 by

Winner: Cohn & Wolfe – No Ordinary Agency. No Ordinary Website To enhance Cohn & Wolfe’s creative reputation and set it apart from other firms, over 2,000 hours were dedicated to revamping its Web site.… Continued

2011 Digital PR Awards – Listening Campaign

October 4th, 2011 by

Winner: Dell Inc. – The Dell Listening & Command Center Launched in December 2010, the Dell Listening and Command Center was created to improve Dell’s customer service and product quality. The center is designed to… Continued

2011 Digital PR Awards – Digital Marketing Campaign: More Than $500K

October 4th, 2011 by

Winner: MWW Group – Nikon Film Festival Social Campaign Championing D-SLR Video Nikon and MWW Group sought to combat the crowded D-SLR camera market with a campaign that merged the popularity of HD video and… Continued

2011 Digital PR Awards – Public Affairs Campaign

October 4th, 2011 by

Co-winner: Euro RSCG Worldwide PR – Campaign Money Watch ‘They Win U Lose’ With partner Campaign Money Watch, Euro RSCG fought aggressively to reinvigorate the core Obama voter base before the 2010 midterm elections. Focusing… Continued

2011 Digital PR Awards – Intranet

October 4th, 2011 by

Winner: CareFirst BlueCross BlueShield – Your Voice. Your Story. InsideCareFirst.com An internal research study conducted by the associate communications team at CareFirst BlueCross BlueShield revealed that associates wanted to have a sense of partnership with… Continued