Digital PR


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Getting the Best Return from Online Surveys

While online focus groups gain some momentum as an effective qualitative measurement, some organizations prefer a more traditional digital research technique: the online survey. Following are best practices on how you can maxmize your ROI using this digital method of research. | MORE »

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PR as the Driver of Unification in an Organization

How more PR execs are leveraging Web 2.0 technologies to streamline their own strategies and operational responsibilities. | MORE »

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How to Mobilize a Strategy to Prevent Social Media Litigation

As social media comes of age in 2010, so will the legal issues that surround it in terms of what constitutes an endorsement on a blog or by other "word-of-mouth" marketers. Following are several steps organizations should take to protect themselves from social media litigation. | MORE »

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Facebook-Focused Campaign Drives Success for AFLAC

When the Aflac duck made its Facebook debut in April of 2009, little did the insurance company know how much of a social media splash the duck would make. | MORE »

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Listen, Learn, Adapt: Harnessing The Growing Power of Facebook

Of all the tools in the 24/7 social media universe, Facebook has become a strategic imperative as a brand builder. Consider that Facebook currently counts 350 million people as active users, with more than 50% … | MORE »

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A CMO Weighs In On The Marketing/PR Divide

The divide between public relations and marketing began long before the advent of social media. Alan Scott, chief marketing officer of Dow Jones Enterprise Media Group, is keenly aware of the friction between the two, … | MORE »

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Email Marketing: The ROI King

It may be the least sexy tool in your digital marketing arsenal, but did you know that in terms of ROI, email is probably its top performer? Such was the assertion made by Jeff Rohrs, … | MORE »

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Social Media for Brand Marketers: Still in Experimental Mode

The massive popularity of social media platforms like Facebook and Twitter has compelled brand marketers to integrate them into their marketing initatives pronto. But when everyone is an admitted rookie in this game, how do … | MORE »

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Proactive Strategy, Digital Arsenal Drive Event Success

Digital tools very often are critical to the success of PR events. Though they may be overshadowed in sexiness by digital and social media campaigns, PR-generated events—whether media events such as press conferences and product launches, or public and employee events like speaking engagements and town halls—are still going strong and are a key component of a PR professional’s mix | MORE »

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How to Apply Thought Leadership to Social Media

Social media is all the rage and rapidly evolving in both technology and techniques. Interestingly, what it demands—whether communicating a product, service or political cause—is listening and offering constructive ideas valuable to a particular network’s participants. | MORE »

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