Digital PR


avatar

Happy PR/Marketing Union: CMOs Say Full Integration Is Key Driver

In Part 2 of our PR/Marketing series, CMOs say that full integration with PR is crucial to communications success, and the alignment of the two functions is fully under way. | MORE »

Comments Off

avatar

Twitter Watch: Fortune 50′s Twitter Presence

PR News tracks the Twitter presence of the top-earning Fortune 50 companies. | MORE »

Comments Off

avatar

Twitter Awareness Explodes

According to an Edison Research/Arbitron survey, “Twitter Usage in America: 2010,” Twitter has caught up with Facebook in awareness, though still significantly lags in usage. | MORE »

1 Comment

avatar

How to Expertly Use a Flip Video Camera for PR

Most would agree that video is an effective communications tool. If a photo is worth a thousand words, what’s a video worth? People are not only more attracted to multimedia content—today, they expect it. | MORE »

Comments Off

avatar

Traits For the Top: What It Takes To Be a Communications Leader

In a conducted interview by Wills Consulting Group, one finding was that assessing, managing, and leveraging the impact of new media (defined as social media, Web 2.0, etc.) was the interviewees’ most significant challenge. | MORE »

Comments Off

avatar

Beware the Social Media ‘Guru’: Web Skills Can Be Blinding in Exec Search

As digital PR/social media become more prevalent within communications—and more integrated with other PR strategies and tactics—what are agencies and businesses looking for in candidates for a high-level social media position? | MORE »

Comments Off

avatar

‘Most Innovative Companies’ and Their Presence on Facebook

After Businessweek released its list of the most innovative companies, PR News informally checked on how the top 15 match up with their Facebook presence. | MORE »

Comments Off

avatar

Text Messaging and PR: Personal Platform a Powerful Call to Action

A relatively new frontier for PR outreach, text messaging has the potential for optimal two-way communications with targets—but proceed with caution. | MORE »

Comments Off

avatar

Turf Wars Hinder PR/Marketing Union, Yet Reconciliation Is Possible

While some silos still exist, the PR/marketing relationship may be headed for bliss as the line between the two functions continues to blur. | MORE »

Comments Off

avatar

Getting the Big Picture: Social Media Dashboards

Dashboards provide PR and other key business functions with an easy to see, and often flashy, view of activities.  The most important aspect is to correctly pinpoint goals and key performance indicators that will be at its center. | MORE »

Comments Off