Digital PR


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Crisis Tale: Under Intense Fire, Communicator Puts Out PR Blaze

Canadian liquid natural gas facility Canaport LNG puts itself to the test as it manages an invented crisis. | MORE »

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Case Study: MWW Has Celebrities to Spare in a Multi-Tiered Campaign to Make Bowling Roll With a Younger Crowd

To lift the stodgy image of bowling, MWW devised an online Hall of Fame voting contest ingeniously linked to hot celebrity nominees’ fan sites. | MORE »

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Mitigating the Risk of Bad Research: Aggregate, Search, Cleanse and Repeat

There are five key questions to ask to determine if you are measuring your social media activity effectively. | MORE »

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Charting the Industry: Craft Messages of Ease in Times of Stress

While more empowered than ever, U.S. women are also experiencing stress—something that PR pros should take under consideration when pitching to this key demographic. | MORE »

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Charting the Industry: Craft Messages of Ease in Times of Stress

While more empowered than ever, U.S. women are also experiencing stress—something that PR pros should take under consideration when pitching to this key demographic. | MORE »

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Strategies for Engagement Shared at PR News’ Facebook Conference in D.C.

A wide range of social media experts offered tactics on increasing engagement, launching contests, tying social media to the bottom line and more at PR News’ Dec. 1 Facebook Conference. | MORE »

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YouTube Evolves Into a Communicator’s Medium

A new design for the popular video site means more social engagement opportunities for savvy PR pros. | MORE »

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How to Take an Online Conversation Offline

Not all conversations between brands and their audiences should have the entire Web as an audience. | MORE »

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Facebook’s All Ears When It Comes to Privacy Complaints

Facebook has revamped its approach to privacy issues, with more than 20 new tools and resources and two new privacy-based positions. | MORE »

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2011 PR People Awards – Social Media Professional of the Year

PepsiCo’s Bonin Bough is a true believer in embedding digital into the DNA of all organizations. | MORE »

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