Digital PR


avatar

Listening to Twitter Is Not Only a Question of Who, But Where

What does listening to Twitter really entail? Who should you be listening to and how do you know you’re listening to the right conversations? | MORE »

1 Comment

avatar

Case Study: Nonprofit Orgs Learn Social Media via Comcast-supported Training Program

A tweetup event connected nonprofits with social media skills, while spreading awareness of Comcast’s solid social media leadership. | MORE »

Comments Off

avatar

Putting Facebook Tools to Work for Stronger Fan Engagement

New and powerful Facebook features, like Connect and @mention, have enabled PR organizations to drive more meaningful eyeballs, registrations and audience interaction. | MORE »

1 Comment

avatar

B2Bs Lagging in Social Media Adoption

A new study shows a wide social media adoption gap between B2B and B2C, yet among B2B communicators, there is cause for optimism that the gap will close. | MORE »

Comments Off

avatar

Online Stakeholders Important

A Verizon -sponsored study surveyed senior executives worldwide on their views of how an emerging group of nontraditional stakeholders is impacting corporate reputation. 33% say that online communities will be their most important category of “non-traditional stakeholder” in five years. | MORE »

Comments Off

avatar

How To Extend the Reach of Your E-Newsroom

Most organizations have some sort of area on their Web sites dedicated to news. Unfortunately, many organizations are not leveraging this online news area as a way to increase awareness of their products and services within their industry. | MORE »

Comments Off

avatar

PR News Roundtable: In Media Relations, How Social Do You Go?

As the media landscape continues to fracture, with traditional outlets shrinking and new digital-based platforms emerging, PR executives are challenged to adjust media strategies and resources to gain maximum media coverage. | MORE »

Comments Off

avatar

Starting a Grassroots Movement: Take a Page From World of Politics

With social media outreach booming, it’s fairly easy to attract the public’s attention to an issue or cause—but it’s what you do to engage that passionate group into action that really counts. | MORE »

Comments Off

avatar

Immortalize Your Press Releases Online via SEO

Packing your press releases with anchor text, links, metadata and more can significantly increase their shelf life while reaching a wider audience. | MORE »

Comments Off

avatar

CaseStudy: Digital Media Destination and Internal Environmental Experts Boost Office Depot’s Green Initiative

Office supply chain looks to raise awareness of its "Buy green, be green and sell green" among the media and other stakeholders. | MORE »

Comments Off