Digital PR


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Planning for a Mobile App? Get Ready for Some Techie-Talk

Levick Strategic Communications VP Patrick Kerley prescribes five steps for PR pros to follow when developing apps on behalf of clients or organizations. | MORE »

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LinkedIn: No Longer a Social Third Wheel

Stern + Associates VP Jim Nichols explains why LinkedIn has grown to become the most-used social network by journalists. | MORE »

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LinkedIn: No Longer a Social Third Wheel

Stern + Associates VP Jim Nichols explains why LinkedIn has grown to become the most-used social network by journalists. | MORE »

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PR News Q&A: What Do Facebook Users Really Want?

Leading up to PR News’ Oct. 5 Digital PR Summit in New York, Alpaytac, Inc. president and CEO Huma Gruaz discusses the differences between proven content strategies for Facebook and Twitter, among other subjects. | MORE »

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PR News Q&A: What Do Facebook Users Really Want?

Leading up to PR News’ Oct. 5 Digital PR Summit in New York, Alpaytac, Inc. president and CEO Huma Gruaz discusses the differences between proven content strategies for Facebook and Twitter, among other subjects. | MORE »

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Socia Media Users Suffering From New Malaise

Privacy concerns, boredom and a distancing from "superficial" contacts has led some some users to visit social media sites less frequently. | MORE »

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Visual Value: Questioning Your Video ROI? Consider These Points

Dane Frederiksen, principal at Digital Accomplice, provides five tips for using video content to boost your PR efforts. | MORE »

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Get Ready for Takeoff: A Google+ Flight Checklist

While Google still hasn’t released brand pages for its highly touted Google+ platform, PR pros need to be able to hit the ground running once they’re made available. Weber Shandwick digital community manager Marcy Massura provides four starting points for orientation. | MORE »

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Case Study: Cocktail of Strong Media Relations and Tongue-in-Cheek Advocacy Boosts T.G.I. Friday’s Bartender Competition

Peppercom refreshes a 20-year-old event by mixing bartending with the Olympics—and ultimately drives more traffic to T.G.I. Friday’s. | MORE »

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Case Study: Cocktail of Strong Media Relations and Tongue-in-Cheek Advocacy Boosts T.G.I. Friday’s Bartender Competition

Peppercom refreshes a 20-year-old event by mixing bartending with the Olympics—and ultimately drives more traffic to T.G.I. Friday’s. | MORE »

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