Digital PR


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‘Dr. Google’ Is In: More Women Seek Health Help Online

One in three women surveyed by TNS and Ogilvy PR say that health info they find online does a better job than their doctor when it comes to keeping their family healthy. | MORE »

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Case Study: Organizations Unite to Deliver Mobile Health Service Targeted at Moms and Moms-to-Be

Organizations, technology and PR combine to launch text4baby, a mobile health communications initiative. | MORE »

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Big Brands Make Pilgrimage to TWTRCON SF

At TWTRCON in San Francisco, it was clear that Twitter is still volatile and powerful—a social networking Wild West that is inspiring its share of dreams and nightmares among brands. | MORE »

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Few Brands Use a Cohesive Approach to Social Engagement

Fewer than 40% of 241 online communities studied have any rewards or recognition programs—key drivers in keeping viewers engaged. | MORE »

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Calling Out Reporters a Tightrope Act Thanks to the 24/7 News Cycle

While it’s important to make sure that quotes are correct and facts are straight in a story, there are times to call attention to mistakes and times to back off. | MORE »

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Twitter Watch: Followers of Best Workplaces

PR News looks at the Twitter following of companies included in Fortune‘s 2010 best workplaces list. | MORE »

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Keep Press and Analysts Engaged in Internet-Driven Media Cycles

A recent survey of journalists and analysts on their use of social media channels Facebook and LinkedIn, and news aggregation options Twitter and Delicious, shows that they are a lot like us in their social networking usage.
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Take the Guesswork Out of Identifying Influencers

While it can be a complex undertaking, finding the right third-party influencers is critical in promoting your organization’s messages, said influencer experts at a PR News Workshop. | MORE »

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Balancing Organizational and Personal Brands

Thanks to digital communications, organizations today walk a dangerous tightrope when it comes to their own brands vs. employees’ own online personas. | MORE »

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Fostering Internal Trust: Deploying Your Intranet in a Crisis

In case of a crisis, calming fears and disseminating factual information internally is critical. Your organization’s Intranet can be the one-stop shop for gaining employee trust. | MORE »

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