Social media ROI and proving PR’s value to the C-suite were hot topics of discussion at the PR News PR Measurement Conference, held at the National Press Club in Washington, D.C..
Given the importance of identifying and measuring influencers, PR News asked communicators to provide their own definition of the term. We present the top 10 answers, plus some honorable mentions.
Top brands remain cautious about soliciting audience engagement on Facebook, while smaller companies can’t resist the low cost of marketing on the social network.
A Duke University and American Marketing Association study also says spending on social marketing continues on an upward trend.
Case Study: Lockheed Missile Group Launches Peer-Driven Employee Recognition Program—Results Hit the Stratosphere
Facing a possible staffing shortage of epic proportions at the end of this decade, Lockheed Martin recognized the need to praise its employees’ good work—or risk losing them.
Landing a positive review in Consumer Reports can make a company’s year. Here is some behind-the-scenes insight straight from the pub’s editors on their product review process.