Employers in the digital communications sector report both fewer hiring plans this spring and difficulties in hiring appropriate candidates for open positions, while agencies boast aggressive hiring plans.
Close collaboration with your clients leads to better results, but concrete steps need to be taken to achieve an empathetic partnership, says PR News Advisory Board member and Solomon McCown & Co. CEO Helene Solomon.
Case Study: Levi’s Sustainability Initiative Proves That a Solid CSR Message Does Wash With the Public
In order to curb its environmental impact—one pair of jeans at a time—Levi Strauss and Edelman fashioned a strong consumer call to action driven by influencer identification and online conversation.
Geoff Livingston, co-founder of Zoetica and the keynote speaker for PR News’ May 24 Facebook Conference, lays out 10 crucial questions for organizations to consider when developing a Facebook strategy.
Want to keep your Facebook likers engaged? Facebook Conference speaker Jason Winocour of Hunter PR recommends useful and entertaining content, and open dialogue—and try not to delete negative posts.
For small business owners—a group that was dramatically impacted by the recession—social media represents a time-consuming but effective way to generate business exposure.
It’s not just PR practitioners who are harnessing the power of social media. The majority of journalists are now using social media platforms to keep up with PR contacts and help with their reporting.
With consumers increasingly accessing the Web through sophisticated mobile devices, Google is helping communicators deliver targeted messaging to consumers where they are, both digitally and geographically.