Digital & Technology

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PR News Launches Social Media Certificate Program

June 13th, 2012 by

The certificate program recognizing training in social media communications tactics kicks off with the June 21-22 Social Media Summit.

Twitter’s New Tailored Model: Personalization Through Tracking

June 13th, 2012 by

Twitter can now recommend tweeters to follow based on tastes gleaned from your Web browsing data.

Twitter’s New Tailored Model: Personalization Through Tracking

June 13th, 2012 by

Twitter can now recommend tweeters to follow based on tastes gleaned from your Web browsing data.

4 Tips to Take Your Facebook Page to the Next Level

June 12th, 2012 by

Every brand needs a professional-looking, compelling Facebook page that leverages Timeline and provides data for market research.

4 Tips to Take Your Facebook Page to the Next Level

June 12th, 2012 by

Every brand needs a professional-looking, compelling Facebook page that leverages Timeline and provides data for market research.

Case Study: Contests and Content Propel Talenti Gelato e Sorbetto’s Flavorful Facebook Page to Sweet Success

June 11th, 2012 by

Cold, creamy fact: Talenti and PR agency RF Binder tapped into the social graphs of gelato fans to the taste of a 129% increase in Facebook followers in just three months.

Pinterest for Brands: The Honeymoon Is Over, Now the Real Work Begins

June 11th, 2012 by

After an intense love affair with the visual/social platform, PR pros are now determining if the relationship will be long-term.

Pinterest for Brands: The Honeymoon Is Over, Now the Real Work Begins

June 11th, 2012 by

After an intense love affair with the visual/social platform, PR pros are now determining if the relationship will be long-term.

Americans Buy Green Products, Even in Tough Times

June 11th, 2012 by

69% of American adults surveyed in May 2012 by Harris Interactive are buying green products and services, and 42% believe green products and services are just getting started.

Americans Buy Green Products, Even in Tough Times

June 11th, 2012 by

69% of American adults surveyed in May 2012 by Harris Interactive are buying green products and services, and 42% believe green products and services are just getting started.