March Communications’ Martin Jones offers some tips for your global media relations efforts.
Digital & Technology
How Journalists Work: 9 Perspectives From Around the Globe
June 19th, 2012 by Martin JonesMarch Communications’ Martin Jones offers some tips for your global media relations efforts.
Microsoft Tries to Out-Apple Apple
June 19th, 2012 by Bill MiltenbergIn both its mystifying media tactics leading up to its June 18 event, and the Surface tablet it unveiled, Microsoft tried taking a bite out of Apple’s playbook.
Microsoft Tries to Out-Apple Apple
June 19th, 2012 by Bill MiltenbergIn both its mystifying media tactics leading up to its June 18 event, and the Surface tablet it unveiled, Microsoft tried taking a bite out of Apple’s playbook.
Politics Driving Growing Trend of National Incivility
June 19th, 2012 by Scott Van CampNearly seven in ten Americans expect the upcoming November election process to be uncivil.
Facebook Takes Aim at Twitter With Olympics Branded Page
June 18th, 2012 by Bill MiltenbergFacebook has created a branded event page that drives users to the individual pages of athletes, teams and sports.
Facebook Takes Aim at Twitter With Olympics Branded Page
June 18th, 2012 by Bill MiltenbergFacebook has created a branded event page that drives users to the individual pages of athletes, teams and sports.
Want Digital? Choice Between PR Agency and Pure-Play Digital Shop Is Anything But Clear
June 18th, 2012 by Scott Van CampSince the dawn of digital, a fight over who will serve clients—full-service PR agencies or digital/social specialist firms—has been raging. Here corporate and agency practitioners weigh in on both choices.
Want Digital? Choice Between PR Agency and Pure-Play Digital Shop Is Anything But Clear
June 18th, 2012 by Scott Van CampSince the dawn of digital, a fight over who will serve clients—full-service PR agencies or digital/social specialist firms—has been raging. Here corporate and agency practitioners weigh in on both choices.
Charting the Industry: Contests Move Fans Beyond ‘Like’ Phase
June 18th, 2012 by Scott Van CampIn a study of its own Facebook and Twitter fans, Discovery Communications identifies what draws the social audience to the next critical steps of engagement.