Digital PR

Social Content Stokes Spending

October 28th, 2011 by

Exposure to social media not only has a major sales affect when combined with other types of media, but may also shift an individual’s perception of a brand.

Full-Service Firms Trump Digital-Only

October 28th, 2011 by

Full-service firms with strong digital skills that work in traditional media platforms are in greater demand than digital-only firms, which most doubt will survive long-term.

Poll: Proving PR’s Worth Remains a Measurement Challenge

October 26th, 2011 by

Obtaining the support of senior executives and proving PR’s contribution to a company’s business objectives is a crucial skill which eludes many PR practitioners.

Seeking to Break Political Fall, Obama Opens Tumblr Account

October 25th, 2011 by

With approval numbers low across the board and the economy at a standstill, is the Obama campaign’s effort to reach young voters via cool social media platforms too little, too late?

15 Steps to Social Media News Release Success

October 25th, 2011 by

Journalists pressed for time need PR’s help to do their jobs, and one way to help is to provide reporters with a comprehensive social media news release. Here are the major steps in creating such a release.

15 Steps to Social Media News Release Success

October 25th, 2011 by

Journalists pressed for time need PR’s help to do their jobs, and one way to help is to provide reporters with a comprehensive social media news release. Here are the major steps in creating such a release.

Real-World Mobile Engagement Strategies for Nonprofits

October 25th, 2011 by

MobileCause CEO Douglas Plank provides three examples of how nonprofits can incorporate mobile strategies into their campaigns for an added giving boost.

Dr Pepper Ten Targets Men, Alienates Women

October 24th, 2011 by

A tongue-in-cheek, "manly" ad campaign for the new 10-calorie soft drink from Dr Pepper has backfired.

Get Closer to Sales: Six Proven Strategies To Better Enable Your Sales Force

October 24th, 2011 by

In today’s ultra-competitive business environment, total alignment between PR and sales is not a luxury—it’s a necessity.

Case Study: Working Without a Cuteness Factor, Smithsonian Turns to Fun, Froggy Tactics in Amphibian Conservation Efforts

October 24th, 2011 by

It’s a tough sell to get people to care about frogs, but through compelling visuals and aggressive outreach to reporters, the Smithsonian’s campaign to help endangered amphibians had legs.