Creating true passion for your brand amongst customers is about building a strong emotional connection—kind of like a courtship.
For overall social media program success, It’s important to evaluate every campaign across its beginning, middle and end.
Obtaining the support of senior executives and proving PR’s contribution to a company’s business objectives is a crucial skill which eludes many PR practitioners.
MobileCause CEO Douglas Plank provides three examples of how nonprofits can incorporate mobile strategies into their campaigns for an added giving boost.
With approval numbers low across the board and the economy at a standstill, is the Obama campaign’s effort to reach young voters via cool social media platforms too little, too late?