Digital PR


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Charting the Industry: Orgs Wrestle With Social Media ROI

Despite all the talk of Facebook and Twitter taking over the digital communications space, corporate execs say that e-mail and Web sites command the best ROI online. Still, PR practitioners are working to realize better returns from social media. | MORE »

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Communicators Boost Budgets, Eye E-Mail

Marketers have an optimistic outlook on the new year, with half of businesses planning to increase their budgets. | MORE »

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Companies Not Yet ‘Like’-ing Social Media Customer Feedback

While consumers are increasingly engaging with brands through social media, the vast majority of companies do not use social media to gather customer feedback. | MORE »

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Social Media Archiving Tools Offer Variety of Features

As organizations and their employees ramp up social media outreach, PR communicators will have to come up with ways to better archive what could be thousands or even millions of posts in a year. | MORE »

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Public Relations 2.0 is Content-Based

In today’s PR world, every customer must be treated the same way PR people used to treat journalists. | MORE »

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Social Media Archiving Tools for Careful Organizations

Perhaps it’s a nightmare you haven’t considered: That chain of social media communication that seemed so disposable at the time needs to be recovered, and you fear it may be gone forever. | MORE »

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Case Study: Trio Spreads Happiness Virus Globally, While Coca-Cola Brand Awareness Efforts Have a Local Flavor

Coca-Cola refreshed its international brand image with a PR campaign that sent three lovers of the carbonated beverage around the world in one year to visit all 206 countries in which Coke is sold. | MORE »

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How to Reinvent, Recharge Press Releases With SEO Tactics

Social/digital media has changed the press release—for the better. Here are 10 tips to help you make your press release come alive online with search optimization techniques. | MORE »

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Archiving Social Media Content: For the 2011 To-Do List, or a Needless Action?

Should social media posts, tweets, videos and the like be saved by an organization? Or is it enough to depend on the platforms themselves when the need to find such content arises? | MORE »

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Social Media to Have More Strategic Focus in 2011

We asked PR News Advisory Board members about the trends and challenges within the PR discipline in 2010, and what the New Year will bring. Not too surprisingly, social media was a big topic of conversation, as was the acceptance of communications strategies in the C-suite. | MORE »

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