Digital PR

The overarching theme of November 2011’s IABC/PRIME measurement conference? Research, measurement and evaluation capabilities are within reach and budget of all communicators.

A new design for the popular video site means more social engagement opportunities for savvy PR pros.

A wide range of social media experts offered tactics on increasing engagement, launching contests, tying social media to the bottom line and more at PR News’ Dec. 1 Facebook Conference.

Not all conversations between brands and their audiences should have the entire Web as an audience.

PepsiCo’s Bonin Bough is a true believer in embedding digital into the DNA of all organizations.

PepsiCo’s Bonin Bough is a true believer in embedding digital into the DNA of all organizations.

Steve Cody’s RepMan blog takes a humorous approach to reputation issues—no surprise, considering he moonlights as a stand-up comic.

Steve Cody’s RepMan blog takes a humorous approach to reputation issues—no surprise, considering he moonlights as a stand-up comic.

Facebook has revamped its approach to privacy issues, with more than 20 new tools and resources and two new privacy-based positions.

Jason Winocour and Idil Cakim lay out four ways to boost your PR efforts on Facebook, and four pitfalls to avoid.