Digital PR


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Case Study: Tax Giant Gets Personal Online by Turning Outdated Blog Site Into a Tax Q&A Juggernaut—Generating Big Return

H&R Block forged a more personal relationship with clients through a revamped Web site that provides year-round answers from tax preparation specialists. | MORE »

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Traditional Media Relations Tactics Still Apply on the Social Web

The single most common mistake that PR practioners make in media relations efforts is failing to research the audience of the media outlet they are trying to pitch. | MORE »

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Consumer-Based Review Sites Offer PR Execs Pain and Pleasure

Dealing with consumer review sites might sound scary, but positive PR opportunities and outcomes abound. | MORE »

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Deep Knowledge of Customers Drives Today’s Engagement Tactics

While a set definition of "engagement" continues to elude the experts, some organizations are getting a handle on often complex engagement processes and metrics. | MORE »

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Tap Into the Mass Mind for PR Success

While embraced by some healthcare organizations, the idea-generation technique of crowdsourcing should be closely examined by PR pros across industries. | MORE »

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Journalists Positive About Digital Transition

Oriella PR Network’s Digital Journalism Study found that despite greater demands on journalists’ time, many are positive about the impacts of digital and social media on their reporting. | MORE »

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Listening to Twitter Is Not Only a Question of Who, But Where

What does listening to Twitter really entail? Who should you be listening to and how do you know you’re listening to the right conversations? | MORE »

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Case Study: Nonprofit Orgs Learn Social Media via Comcast-supported Training Program

A tweetup event connected nonprofits with social media skills, while spreading awareness of Comcast’s solid social media leadership. | MORE »

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Putting Facebook Tools to Work for Stronger Fan Engagement

New and powerful Facebook features, like Connect and @mention, have enabled PR organizations to drive more meaningful eyeballs, registrations and audience interaction. | MORE »

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B2Bs Lagging in Social Media Adoption

A new study shows a wide social media adoption gap between B2B and B2C, yet among B2B communicators, there is cause for optimism that the gap will close. | MORE »

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