Digital PR

Narrowcasting Your Audience and Understanding the ‘Real’ Stakeholders in the Modern Business World

by Mike Smith | 02/04/2009

John Volkmann, corporate vice president of brand and communication at AMD (once called Advanced Micro Devices), knows he has contrarians as customers. He was keynote speaker recently at The Conference Board’s Corporate Image and Branding … | MORE »

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How To…Re-Brand/Redesign a Corporate Web Site

by PR News | 02/02/2009

At exactly 12 p.m. EST on Jan. 20, 2009, Barack Obama assumed responsibility as the president of the United States of America. Exactly one minute later, at 12:01 p.m. EST, the curtain on the new … | MORE »

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Yes, Britney Spears Is Setting a Good Example: Three Must-Have Social Media Skills for 2009

by Shabbir Imber Safdar and Jason Alcorn | 01/20/2009

The Internet is a twitter this month about a job posting for a social media manager for Britney Spears. While it’s certainly a newsworthy announcement for us social media types, it shouldn’t come as a … | MORE »

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Empirical Evidence: CSR & the Bottom Line

by PR News | 01/20/2009

"High performance and high integrity are good for the bottom line." Two scholars in the area of corporate social responsibility (CSR)–Robert L. Heath, Ph.D., and Lan Ni, Ph.D., both of the University of Houston–reached that … | MORE »

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Tip Sheet: New Year’s Resolution: Embrace Social Media

by PR News | 01/12/2009

By Chris Johnson This year, public relations professionals will have to revolutionize the way we approach and influence new media. The year of 2009 will be defined by our ability to adapt to new media … | MORE »

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Case Study: Oil and Water: An Integrated Campaign Turns a Slippery Controversy Into a Two-Way Conversation

by PR News | 01/12/2009

Company: ConocoPhillips Agency: Fleishman-Hillard Timeframe: 2006-2007 Within the last 10 years, skyrocketing gas prices coupled with a climate in crisis have caused a precipitous drop in national consumer confidence toward the oil and natural gas … | MORE »

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Mtg @ 2: Private Microblogs Make Internal Comms Short and Sweet

by PR News | 01/12/2009

It may have started as a curious ritual among teens, aided and abetted by their growing dependency on mobile phones and text messages, but the concept of communicating via micro-messages that pack a punch has … | MORE »

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Tip Sheet: For PR Pros, Are Rules Made To Be Broken?

by PR News | 01/05/2009

By Courtney Barnes "Rules are for other people." That’s what my father told me just before Christmas, when I questioned the legitimacy of his prime curbside parking spot in front of a shopping center packed … | MORE »

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As Media Continues to Fragment, Communications Pros Take Note

by PR News | 01/05/2009

Funnyman Jay Leno’s recent announcement that he’s leaving his late-night throne for a prime-time spot on NBC has all media buzzing about the move’s larger implications. After all, it’s the first show of its kind … | MORE »

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Why the Murder of Old Media is PR’s Best Chance

by Jason Baer | 12/31/2008

Since the advent of the printing press, professional opinions have helped shape our own. From Hearst to Murdoch, from Cronkite to Brokaw. Huge companies that employ thousands of trained journalists have helped us understand what’s … | MORE »

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