Digital PR

PR News Q&A with TerraCycle’s Albe Zakes: The Low-Cost Power of Strategic Facebook Questions

November 1st, 2011 by

Albe Zakes of "upcycling" company TerraCycle will present a case study on harnessing the power of Facebook on modest budgets at PR News’ Dec. 1 Facebook Conference in Washington, D.C.

Community Involvement Strategies: Be Nice, But Be Smart, Too

October 31st, 2011 by

It’s good to be a generous benefactor to the community, but think about the broader business goals before leaping into a community involvement program.

Community Involvement Strategies: Be Nice, But Be Smart, Too

October 31st, 2011 by

It’s good to be a generous benefactor to the community, but think about the broader business goals before leaping into a community involvement program.

Case Study: Bilingual and Influencer Comms Breathe Life Into Campaign for Hispanic Asthma Resource Center

October 31st, 2011 by

Research was the key in designing a PR program educate the Hispanic community about the triggers and treatment for asthma.

Case Study: Bilingual and Influencer Comms Breathe Life Into Campaign for Hispanic Asthma Resource Center

October 31st, 2011 by

Research was the key in designing a PR program educate the Hispanic community about the triggers and treatment for asthma.

Charting the Industry: Branding and the Dating Game

October 31st, 2011 by

Creating true passion for your brand amongst customers is about building a strong emotional connection—kind of like a courtship.

Charting the Industry: Branding and the Dating Game

October 31st, 2011 by

Creating true passion for your brand amongst customers is about building a strong emotional connection—kind of like a courtship.

Tip Sheet: Social Media Campaign Evaluation—What? Why? How?

October 31st, 2011 by

For overall social media program success, It’s important to evaluate every campaign across its beginning, middle and end.

Tip Sheet: Social Media Campaign Evaluation—What? Why? How?

October 31st, 2011 by

For overall social media program success, It’s important to evaluate every campaign across its beginning, middle and end.

Full-Service Firms Trump Digital-Only

October 28th, 2011 by

Full-service firms with strong digital skills that work in traditional media platforms are in greater demand than digital-only firms, which most doubt will survive long-term.