Digital PR


avatar

No Longer Your Mother’s Employment Database, LinkedIn Proves Powerful for PR

With more than 100 million members and an IPO that values the company at more than $4 billion, LinkedIn has become a popular outlet for driving brand awareness that deserves more attention from PR pros. | MORE »

Comments Off

avatar

PR News Council Roundtable: Lots Keeping Nonprofit PR Pros Awake

PR News’ Nonprofit PR Council members weigh in on their most pressing challenges, including managing resources for social media outreach and, especially, measuring the results of their communications efforts. | MORE »

Comments Off

avatar

Small Companies Go Big on Social Media

Being active on Facebook, LinkedIn and Twitter is now an everyday business activity for small- and medium-size organizations looking to both maintain relationships with existing customers and attract new ones. | MORE »

Comments Off

avatar

Video Explodes on Media Sites

The use of video by online media Web sites dramatically rose in the last year, and shows no signs of slowing in 2011. | MORE »

Comments Off

avatar

PR News Poll: Obama the Most Desired Facebook ‘Like’

President Obama edged out Oprah Winfrey in a PR News poll that pitted 12 high-profile personalities against each other for top Facebook like, while Donald Trump came in a distant fourth. | MORE »

Comments Off

avatar

Investor Relations and Social Media: Together at Last

Dave Hogan discusses two new investor-friendly social media sites that are helping investor relations pros deliver earnings announcements to wider audiences. | MORE »

Comments Off

avatar

Investor Relations and Social Media: Together at Last

Dave Hogan discusses two new investor-friendly social media sites that are helping investor relations pros deliver earnings announcements to wider audiences. | MORE »

Comments Off

avatar

Social Web Is Driven By Content Sharing 

PR pros dedicating significant time and efforts in social media will be glad to know that consumers are also actively sharing content, including external links and brand mentions. | MORE »

Comments Off

avatar

Companies’ Social Media Offerings Fall Short on Business Info  

Don’t disconnect your company’s phones just yet—few consumers find that organizations’ social media pages offer enough business-related information, and more than half prefer to connect with customer service via telephone. | MORE »

Comments Off

avatar

Hispanic Social Media Gap to Close

A major rise in the both funding and usage of social media programs designed to specifically target the Hispanic market is expected over the next fiscal year. | MORE »

Comments Off