Digital PR


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How PR Can Feed the Data Journalism Pipeline

InkHouse Media + Marketing principal and co-founder Beth Monaghan provides tips on how to use proprietary and unique market data to gain media coverage. | MORE »

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Case Study: Mining its Database for Bad Buzzwords, LinkedIn Raises Its Profile with a Seamless Global Media Relations Effort

With the goals of engaging customers and creating awareness around its brand, LinkedIn used its data-gathering capabilities to develop a clever hook with the media. | MORE »

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Case Study: Mining its Database for Bad Buzzwords, LinkedIn Raises Its Profile with a Seamless Global Media Relations Effort

With the goals of engaging customers and creating awareness around its brand, LinkedIn used its data-gathering capabilities to develop a clever hook with the media. | MORE »

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Social Signals Become More Critical for SEO Efforts in 2012  

Tweet this: For their SEO efforts, communicators will pay more attention to social signals in 2012 compared to 2011. | MORE »

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Social Signals Become More Critical for SEO Efforts in 2012  

Tweet this: For their SEO efforts, communicators will pay more attention to social signals in 2012 compared to 2011. | MORE »

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Tip Sheet: Get a Grip on Conversations: Map a Social Graph

Mapping your social graph enables you to locate and build relationships with influencers. But look out: Information travels fast along the graph. | MORE »

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Tip Sheet: Get a Grip on Conversations: Map a Social Graph

Mapping your social graph enables you to locate and build relationships with influencers. But look out: Information travels fast along the graph. | MORE »

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In a Bid for Transparency, Apple Unveils Its Latest Secret: Its Suppliers

Apple publicly disclosed its supplier list as well as a major supplier responsibility report in an effort to shed light on its corporate social responsibility practices. | MORE »

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For a Cost-Effective Way to Use Facebook, Be Active, Be Human

TerraCycle’s Albe Zakes and Sandy Won of the International Center for Research on Women provide some tips on Facebook strategies that won’t break the bank. | MORE »

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Twitter vs. Google’s ‘World’

For communicators, there’s no need to take sides in Twitter and Google’s recent clash over the latter’s new social search offering. | MORE »

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