Digital PR


avatar

The Social CEO: How ‘Out There’ Should Your Leader Be?

With digital/social communications in the forefront, and with corporate and CEO reputations at an all-time low, why aren’t more leaders dipping their toes into cyberspace, at least in the shallow part? | MORE »

Comments Off

avatar

Twitter Watch: Republican Lawmakers More Apt to Tweet

A good percentage of U.S. senators and House representatives have Twitter accounts—proof that social media has a firm foothold in the nation’s capital. | MORE »

Comments Off

avatar

PR News/BurrellesLuce Survey: Staffing Constraints Limit Social Media Measurement

A new PR News/BurrellesLuce social media management and measurement survey also finds that metrics for social networks are lacking. | MORE »

Comments Off

avatar

Social Media Tactics, Measurement Loom Large at Digital PR Summit

Hundreds of PR professionals got top tips from the experts on a range of digital and social media practices at PR News’ Digital PR Summit in New York. One basic, but crucial, piece of advice from Sarah Evans: Get a social media policy in place. | MORE »

1 Comment

avatar

PR News Announces Digital PR Awards Finalists

PR News will honor the Digital PR Awards finalists at a dinner at New York’s Grand Hyatt on October 6. | MORE »

Comments Off

avatar

Case Study: Grasshopper’s Multi-Sensory Campaign Grows by Leaps And Bounds, Creating Big Buzz Around Rebranding

Chocolate-covered grasshoppers and a video on entrepreneurship were two of the key components in the Grasshopper Group’s rebranding effort. | MORE »

Comments Off

avatar

Online Makeover: As Technology Changes, So Should Your Web Site

New trends in the digital space may require organizations to upgrade or completely overhaul their Web sites; yet making wholesale changes could prove to be difficult and expensive. | MORE »

Comments Off

avatar

Yesterday’s PR Pros, Today’s Chief Content Officers

The convergence of PR, advertising and digital tactics offers storytelling-savvy PR pros an opportunity to take the reins of content creation and management. | MORE »

2 Comments

avatar

If Social Media Is Just Another To-Do List Item, Don’t Bother Doing It

All too frequently, organizations are jumping into social media marketing before they are crystal clear about their core target audience or their brand—or about the emotional connection they want to make. | MORE »

1 Comment

avatar

Social Media Guidelines: Command And Control or ‘Let ’er Rip!’

Empowerment, responsibility and protection are key hallmarks of strong social media guidelines, say the experts. But there’s a fine line between setting hard policies and applying looser guidelines. | MORE »

Comments Off