Digital PR

2011 PR People Awards – Blogger of the Year

November 30th, 2011 by

Steve Cody’s RepMan blog takes a humorous approach to reputation issues—no surprise, considering he moonlights as a stand-up comic.

Facebook’s All Ears When It Comes to Privacy Complaints

November 30th, 2011 by

Facebook has revamped its approach to privacy issues, with more than 20 new tools and resources and two new privacy-based positions.

2011 PR People Awards – Social Media Professional of the Year

November 30th, 2011 by

PepsiCo’s Bonin Bough is a true believer in embedding digital into the DNA of all organizations.

Gov. Brownback Gets an F in Social Media

November 28th, 2011 by

The Kansas governor’s staff couldn’t abide a disparaging tweet from a high school student, and is now being criticized for attempting to limit free speech.

4 Do’s and 4 Don’ts of Using Facebook as a PR Tactic 

November 28th, 2011 by

Jason Winocour and Idil Cakim lay out four ways to boost your PR efforts on Facebook, and four pitfalls to avoid.

Klout Gives PR Pros Another Reason to Be on Google+

November 23rd, 2011 by

By integrating the new social network into its online influence measurement calculations, Klout has increased the viability of Google+ as a messaging tool.

Qantas Takes a Nose-Dive on Twitter

November 22nd, 2011 by

Qantas promoted a luxury-themed contest on Twitter just as its labor negotiations broke down—with predictable results.

Get Your Twitter Efforts Under Control: ‘Killer’ Twitter Tools to Die For

November 21st, 2011 by

While it’s important to not get caught up with each of the shiniest new objects for managing Twitter—of which there are many—PR pros do need to have the right tool for the job, which depends on your social media objectives and resources.

Five Top Metrics You Should Be Tracking on Facebook

November 21st, 2011 by

Joe Ciarallo, VP of Buddy Media, lays out five of the most important social data points to track to help make the most of your PR efforts on Facebook.

Companies Overlooking Online Customer Feedback

November 21st, 2011 by

Most consumers are willing to tell businesses if they receive poor service, whether it’s by e-mail or social media, despite many not believing that companies take notice of—or care about—the feedback.