Case Study: Grasshopper’s Multi-Sensory Campaign Grows by Leaps And Bounds, Creating Big Buzz Around Rebranding
Chocolate-covered grasshoppers and a video on entrepreneurship were two of the key components in the Grasshopper Group’s rebranding effort.
New trends in the digital space may require organizations to upgrade or completely overhaul their Web sites; yet making wholesale changes could prove to be difficult and expensive.
The convergence of PR, advertising and digital tactics offers storytelling-savvy PR pros an opportunity to take the reins of content creation and management.
All too frequently, organizations are jumping into social media marketing before they are crystal clear about their core target audience or their brand—or about the emotional connection they want to make.
PR News quizzes three agency leaders about the economy’s effect on their business, and finds that clients are looking closely at social media—and at costs.
Empowerment, responsibility and protection are key hallmarks of strong social media guidelines, say the experts. But there’s a fine line between setting hard policies and applying looser guidelines.
The Coast Guard’s Ryan White gives PR News an inside look into the digital public affairs effort behind the oil spill crisis.
Great customer service has become a key pillar in driving reputation, revenues and repeat business. Yet the B2B space faces a couple of barriers to truly integrated communications/customer service efforts.
Communicators should take note as increasing numbers of companies and influential consumers are taking to Apple’s iPad.