To increase your chances that a journalist might read your news release e-mails, follow these six recommendations.
Digital & Technology
For Best YouTube Campaign Engagement, Think Monday, Not Thursday
July 23rd, 2012 by Scott Van CampWhich day is most prime for engagement on YouTube? Monday—but more YouTube initiatives are launched on Wednesday and Thursday.
PR News Hotlist: 5 Ways the Beverage Industry Is Battling Bloomberg’s Ban
July 19th, 2012 by Bill MiltenbergTo encourage New Yorkers to fight Mayor Michael Bloomberg’s large soda ban, a coalition of soft drink manufacturers and vendors has chosen five different paths to spread its messages.
PR News Hotlist: 5 Ways the Beverage Industry Is Battling Bloomberg’s Ban
July 19th, 2012 by Bill MiltenbergTo encourage New Yorkers to fight Mayor Michael Bloomberg’s large soda ban, a coalition of soft drink manufacturers and vendors has chosen five different paths to spread its messages.
It’s Now a Content Marketing World
July 17th, 2012 by Joe PulizziThe average company spends approximately 25% of its marketing budget on content creation—a figure that will likely grow over the next few years.
It’s Now a Content Marketing World
July 17th, 2012 by Joe PulizziThe average company spends approximately 25% of its marketing budget on content creation—a figure that will likely grow over the next few years.
6 Reasons Why Grammar Still Matters in the Digital Age
July 17th, 2012 by Andrew HindesWith journalistic style becoming increasingly casual and conversational, PR pros must still abide by the basic rules of usage, punctuation and style.
6 Reasons Why Grammar Still Matters in the Digital Age
July 17th, 2012 by Andrew HindesWith journalistic style becoming increasingly casual and conversational, PR pros must still abide by the basic rules of usage, punctuation and style.
Adding CSR Efforts to Wikipedia: Go the Indirect Route
July 17th, 2012 by Scott Van CampPR pros must rely on the community of Wikipedia editors to add their company’s CSR efforts (or anything else) to its Wikipedia entry, but there are ways to accelerate the process.
Adding CSR Efforts to Wikipedia: Go the Indirect Route
July 17th, 2012 by Scott Van CampPR pros must rely on the community of Wikipedia editors to add their company’s CSR efforts (or anything else) to its Wikipedia entry, but there are ways to accelerate the process.