PepsiCo’s Bonin Bough is a true believer in embedding digital into the DNA of all organizations.
Facebook has revamped its approach to privacy issues, with more than 20 new tools and resources and two new privacy-based positions.
Jason Winocour and Idil Cakim lay out four ways to boost your PR efforts on Facebook, and four pitfalls to avoid.
By integrating the new social network into its online influence measurement calculations, Klout has increased the viability of Google+ as a messaging tool.
Case Study: Tips-Based Personal Engagement Breathes Life Into American Heart Association’s Ideal Health CampaignNovember 21st, 2011 by PR News
The American Heart Association used Facebook as the crux for its Ideal Health campaign, with daily messaging, live chats and a brand ambassador program to promote the benefits of a heart-healthy lifestyle.
While it’s important to not get caught up with each of the shiniest new objects for managing Twitter—of which there are many—PR pros do need to have the right tool for the job, which depends on your social media objectives and resources.