Digital PR


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Mobile-Friendly Google Search Update May Have Bigger Effect Than Penguin & Panda

Google is expanding its use of mobile-friendliness as a ranking signal—you have until April 21 to make sure your website is mobile-friendly.

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Snapchat Shows (Again) Why Brands Need to Be On Its Platform

The Snapchat social media platform has grown to become a major player in the content distribution game.

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Instagram Pulls Ahead By Focusing on Emotion

Due to faster-than-expected growth in users in 2014, up 60 percent, Instagram surpassed Twitter to become the second-largest social network in the U.S. last year, eMarketer s aid earlier this month.

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8 PR Lessons from SXSW 2015

Here are four key trends related to innovation and four pearls of wisdom from leading professionals that emerged at SXSW.

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Booking More Consumers With Video

The travel industry is faring better when it comes to engaging consumers via social channels.

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How is Your Online Video Developing as a PR Tool?

A few ways to focus on your audience.

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Infographic: The State of the Media in 2015

New social and digital trends have done away with traditional models and fundamentally changed the way PR interacts with the media and the public. Cision’s “The State of the Media 2015 Report” examines traditional and social media in 2014 as well as the rise of mobile, video and new media entrepreneurs.

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3 PR Tips for Turning Social Media Into a Business Opportunity

With so-called vanity metrics summarily dismissed by C-level execs as having any real value, the pressure increasingly is on PR and marketing executives to monetize their brand’s or organization’s social channels.

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3 PR Takeaways From the Apple Watch Preview

The release of the Apple Watch is a reminder of how fast consumer tastes are changing.

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#InternationalWomensDay Campaign Cuts Through Clutter With Absence

The Not There campaign is a clever demonstration of bringing an important issue into the public conversation to spark a dialogue and hopefully draw support for the cause.

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