Digital PR


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‘PR’ Stands for ‘Public Relations,’ in Case Your CEO Forgot

Subway must want this year to end quickly. Jared Fogle, the company-created celebrity spokesperson, this week agreed to plead guilty of traveling to engage in illicit sexual conduct with a minor and the distribution and receipt of child pornography, according to the Associated Press. Sales were already falling. Now, with Fogle’s child pornography case, Subway […] | MORE »

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Snapchat’s Usage Leads Pack After Four Years, and Is Still Growing [Infographic]

Avoid worrying too much about financials and concentrate instead on how Snapchat can help you boost your brand, especially with the younger set.  | MORE »

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Subway Manages Its Worst-Case Scenario With a Single Tweet

Subway acted fast in responding to the latest development in a criminal case against the brand’s most familiar face. | MORE »

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PR News Taps Journalist Seth Arenstein to Lead Premium Content Strategy

Veteran journalist Seth Arenstein has been named editor of PR News’ cornerstone weekly premium publication and will lead the media brand’s premium content products. | MORE »

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Week in PR

Writing The Right Thing: How many lessons can brands and PR pros learn from Bic South Africa’s recent social media blunder? | MORE »

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5 Steps to Building a Winning Content Strategy

Shawn Paul Wood of Woodworks Communications shares his content strategy checklist, borne of hard-earned experience. | MORE »

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How PR Can Take Ownership of Integrated Brand Communications

Now PR agencies call themselves integrated communications firms. The transition is subtle, but it says a lot about the evolution of PR. | MORE »

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How an Entire City Was Rebranded on a Shoestring Budget

Nebo Agency and its partners set out to alter the perception of Atlanta to reflect the cultural, technological and financial powerhouse that it is. | MORE »

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How to Increase Your Press Release ROI

You can improve the effectiveness, reach and impact of your press releases by following these 8 simple steps. | MORE »

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6 Visual Storytelling Tips for Beginners

Here are some thoughts to consider when starting a visual storytelling project from scratch. | MORE »

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