Digital PR

GoPro Hero

6 Video Tools for Nonprofit (and Other Budget-Conscious) Organizations

October 24th, 2016 by

Like you, perhaps, Stephanie Elsea of the American Heart Association doesn’t have an unlimited budget for videos. What she does have is firsthand experience in keeping AHA’s video strategy under budget and an arsenal of time-tested, go-to tools. Here are six of Elsea’s tried-and-true resources, as well as recommendations for when and where to use them.

vish1zmbnjk6xybix1ec

4 Ways PR Pros Will Want to Use Google’s Pixel Phone

October 5th, 2016 by

Google on Tuesday unveiled its new Pixel smartphone (and the slightly larger Pixel XL) at the #MadeByGoogle keynote. Capitalizing on the timing of the iPhone 7 announcement a month ago—and the controversy over its lack of a headphone jack—Google positioned its new offering as a favorable alternative for those who aren’t willing to follow Apple’s path.

9bf4ba_46d6c1a7f5754b03a21fa9d3b883d0ab

Why ESPN’s Doubling Down on Video Skills for PR Team

October 3rd, 2016 by

Video is growing as a viewing habit with consumers in the U.S. and abroad. Similarly, video has become more and more important in ESPN’s PR effort.

Journey-homepage

Three C’s Behind Coca-Cola’s Journey Into Brand Journalism

September 28th, 2016 by

Every brand has a story to tell, says Doug Busk of Coca-Cola. While the mechanism may not be the size and scope of Journey, Coca-Cola’s digital magazine, brand-building for any organization type is a matter of leveraging the awesome opportunity of digital storytelling.

Speed-of-Light

Pros and Cons of PR at the Speed of a Tinder Swipe

September 26th, 2016 by

In our weekly feature about PR trends, C. Mondavi & Family VP Marketing Paul Englert tells us he’s seeing a blurring of the lines between PR, brand communications and social media. As we reach out to a younger audience, and as society continues to evolve the way it communicates, we need to evolve our communication strategies. Much of what we once shared via press release, direct email and phone now is sent via myriad social media platforms and text. Our consumer-facing print and web messages are evolving in acknowledgement of the immediacy and brevity with which people demand information from us.

stoners-like-skittles-2

Mars Inc. Shows Human Touch in Response to Skittles-Syrian Refugee Analogy

September 20th, 2016 by

Mars Inc., owner of the Skittles brand of candy, waited five hours to release a statement in response to a tweet from Donald Trump Jr. that used an image of a bowl of Skittles and the brand name in a political message posted to Twitter. Those five hours were put to good use.

Yes We Are Hiring!

ESPN Team Building Tip: If Writing Is There All Else Follows

September 12th, 2016 by

Do hiring practices change when building a digital team? We asked ESPN’s Paul Melvin, senior director, communications, what he seeks in a digital hire. Here’s what he said: “I think people make a mistake if they hire for a ‘digital’ or ‘social’ communications role based on the idea that criteria are fundamentally different than what you look for in any communicator. I always look for the ability to write, passion, a combination of self-confidence and self-awareness, and emotional intelligence.

data visualization

Before You Create an Infographic: 4 Preparatory Steps

August 30th, 2016 by

An infographic can be a great way to share your story—provided it’s the right story for the medium. As we know, there’s no silver bullet when it comes to info-delivery methods. You might feel that you have an intuitive sense of what’s appropriate for an infographic, and you may be right. But it’s helpful to think it through more thoroughly, and you owe it to your brand to do so.

ucGlF-1468257864-471-lists-header

Use of Data and Social Are Key Trends for Advocacy PR

August 29th, 2016 by

A weekly look at the latest trends in PR and communications with a key leader in the industry. This week we speak with Karen Moore, an advocacy PR specialist, who points to data-driven communications and social media as trends in advocacy PR.

facebook-jpg

The Week in PR

August 15th, 2016 by

This story has two parts and both are germane to communicators. Facebook said it’s working against ad-blocking software, making it more difficult for users to block ads. Basically Facebook says it will be making it more difficult for ad-blocking software to decide what is an ad and what is not. The social media giant also has updated its ad preferences features, allowing people to tell Facebook not to send them ads from particular companies.