I love to learn from other people and I’ve always believed I get more from the relationship than I give. Mentoring younger folks keeps my eyes fresh.
While everyone from the C-suite down to the mailroom knows the necessity of a well-formed communications plan, the jury is still out on the best way to accurately report and measure its effectiveness.
The fundamentals of communications are timeless. The art of telling a great story, the science of selecting the right channels to share our story in and the nuances of language always have been and will continue to be critical to success.
By cutting out ads on mobile-friendly websites, the company is nudging communicators to place more value on in-app ads.