Digital PR

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4 Ways Machine Learning May Soon Solve (Some of Your) PR Problems

February 6th, 2018 by

If the fragmented media environment is a sick patient, machine learning may be the cure. That was the proposition Andrew Heyward, visiting scholar from MIT’s Media Laboratory and former president of CBS News, outlined in his presentation, “Can Robots Solve Your PR Problems?” at the New York offices of agency Makovsky on Feb. 6.

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12 Must-Haves for a PR Pro’s Virtual Toolbox

January 11th, 2018 by

Are you afraid to face your inbox, which probably is overflowing with email that’s of little or no use? And is the lack of a research assistant looking up names and addresses of key journalists slowing your workflow? Fortunately, it’s 2018 and there’s a bevy of tech tools that can help PR pros like you. Here are 12 that will raise your productivity immediately.

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5 Tech Trends for PR Pros to Watch at CES 2018

January 5th, 2018 by

Each January, the Consumer Electronics Show spotlights the most promising new technology on tap. But a few areas will get more stage time than others at next week’s event. So get those Google Alerts ready: Here are five topics being showcased at next week’s show that PR pros will need to stay on top of in 2018.

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8 Tips for Communications Success in 2018

November 24th, 2017 by

As all communications professionals know, technology, consumer behavior and content consumption are constantly evolving. So, as the year winds down, we reached out to eight friends of PR News to hear their thoughts on the skills and trends that will define communications success in 2018, from media relations to digital marketing to social engagement.

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The Most Overlooked Aspect of Your Videos (and 5 Ways to Improve It)

November 14th, 2017 by

Audio can be a thankless craft. When it’s done well, people don’t notice it. But placing emphasis on sound is a crucial part of telling engaging stories. Here are an Emmy-award-winning video producer’s five tips for stepping up your audio game and bringing your videos to life.

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At PRSA Conference, PR’s Big Umbrella Covers Dark Social, Alt Sites and Change Management

October 10th, 2017 by

The dark weather on Monday night in Boston was a perfect complement to some of the darker topics communicators need to wrestle with today, including dark social, rogue sites and hackers and executive terminations. Fortunately, good advice rained down on attendees as well.

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How the Cystic Fibrosis Foundation Used Live Streaming to Redefine Its Live Events

September 22nd, 2017 by

How can you engage a community of thousands from across the world while making them a part of your live events? For Erin Flior, senior director of digital communications at the Cystic Fibrosis Foundation, live streaming has emerged as a key way to create community and encourage participation for those who can’t be onsite, allowing them to contribute their thoughts and questions in real time.

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9/11 Commemorations From Brands on Social: Respect and Restraint Rule the Day

September 11th, 2017 by

Marking any tragedy, let alone one of the most tragic events to happen in the history of the United States, is not a time to make it “all about you.” For your average brand, the only time it is a good idea to insert yourself into the message is if you have something of value to offer that is intrinsic to the brand (and you have a clear-eyed perspective on what “value” means to the public).

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Harvey Relief: How 3 Brands Are Communicating (or Not Communicating) Their Help

August 31st, 2017 by

Doing good for people in times of need can be tricky for brands. If you draw attention to a tragedy too much or in the wrong way, the public might accuse you of trying to score PR points. (And some brands might be doing just that.) Sometimes it helps the cause to draw more attention to it; sometimes the classy thing is to remain silent and speak through your actions.

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What You Missed at the Big 4 Social Media Conference

August 14th, 2017 by

Did you experience a sudden and sharp sense of FOMO last week? Then you should’ve been in San Francisco with PR News. An all-star lineup of speakers presented on topics ranging from SEO and Google Analytics to influencer marketing and Snapchat at the Big 4 Social Media Conference and Google for Communicators Boot Camp held at the San Francisco Grand Hyatt Aug. 9-10. Here’s a wrap-up of the two-day event, which showcased compelling video, top-notch speakers and networking opportunities galore.