You may think you’re in communications, but you’re really in inbox management.
After a disastrous 2012, ailing retail giant JCPenney is on a campaign to win back its customers.
Don’t totally abandon your existing strategies, but try to keep these five things in mind when you are pitching a story to an online publication.
Marcia W. DiStaso, Ph.D., provides 10 best pracitces for managing a brand’s Wikipedia page.
Communicators need to maintain the momentum by showing the C-suite how ‘earned media’ can deliver solid dividends