Digital PR


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Snapchat Cruises Past Twitter for Mobile Communications

In light of new data from comScore, companies and their PR agencies may no longer have the luxury of pooh-poohing Snapchat.
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How to Find and Create Visual Content for Your Brand

Finding and creating shareable visual content for your brand is easier than you might think. Here are some tips on how to make it happen.  | MORE »

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Communicators Begin to Wed Social Media to E-commerce

As social messaging matures and communicators get a better handle on aligning social platforms to their company’s financial goals, PR managers are increasingly adding a new wrinkle to their social media programs: E-commerce.  | MORE »

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How To Rethink Traditional PR Channels

Giving the media the straight dope is exactly where traditional PR has always excelled. Too many PR pros feel that they’re being choked out even as the media choke on too much unfiltered input.  | MORE »

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Sharing Your Content Through Syndication

It’s not just what you say but how far the reach that counts in today’s world of brand journalism. | MORE »

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Infographic: Latest Social Media Statistics for Facebook, Twitter, Instagram and More

Knowing exactly how much growth is occurring in social media and, more important, what that growth means is an important part of professional communications. | MORE »

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Good Morning America’s Ginger Zee Announces 2014 Platinum PR Awards Finalists

Ginger Zee, chief meteorologist for ABC News’ “Good Morning America,” reveals the finalists of PR News’ Platinum PR Awards. Zee will emcee the awards luncheon on Sept. 16. | MORE »

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It’s Not the Numbers, It’s the Context

At some point, no matter how sophisticated your data, a human being is going to need to interpret it and take action based on that view. | MORE »

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TD Bank Crafts Viral Success with Personalized ATM

As part of its #TDThanks campaign, TD Bank installed “Automated Thanking Machines,” modified ATMs designed to give unsuspecting customers personalized gifts, in branches across Canada. A video of surprised customers gained close to 3.5 million views in under a week. | MORE »

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‘Sharknado 2’ Could Sharpen Your PR Chops

“Sharknado 2: The Second One,” which premieres tonight on the Syfy channel, will offer PR pros a healthy dose of camp—and maybe even some inspiration for how brands limited by budget and/or reach can distinguish themselves from their competitors. | MORE »

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