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“Modern Family” star Sophia Vergara will be the subject of a six-episode short-form show, “Vergaraland,” which will be available exclusively on Snapchat’s Discover platform. For brand communicators wondering about Snapchat’s future, look no further. | MORE »
Facebook, move over. Well, not exactly, but the social networking giant certainly has more competition these days for both mind share and all-important eyeballs.
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There’s a British proverb that says, “Youth looks forward but age looks back.” That pretty much sums up the way Blue Bell Ice Cream and Twitter handled their respective crises last month. | MORE »
If you’re like most PR pros, one of your concerns is feeding the content maw virtually 24/7. Perhaps a new report can sharpen your targeting plan. A generational study shows most people consume online content between 8 p.m. and midnight. | MORE »
Airbnb sends a strong message and Walmart’s insult to injury. | MORE »
Legacy brands face a unique challenge in maintaining relevancy in the digital age. Here is how one such company met and overcame that challenge. | MORE »
Blogging is a vital resource for brands looking to expand their audience. It helps acquire new customers and it can establish you as an industry leader. | MORE »
Google+ announced a major change to its platform on Monday with the introduction of “Collections.” The new feature will provide users with a way to group bunches of posts together by topic. If you’re a Pinterest user, this idea may sound familiar. | MORE »
Fiorina, who has never held public office, is a long shot for the White House. Nevertheless, the launch of her presidential candidacy provides a few takeaways for communicators on how to deliver a sharp message. | MORE »
At PR News’ May 19 webinar on Tumblr, Allan Gungormez of Transamerica and Dayna Johantgen of Lucky Charms will talk about how their brands launched their Tumblr blogs, and the visually inspired duo behind Mr. GIF will show attendees how to conceive of and craft GIFs for their Tumblr blogs. | MORE »
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