In both the U.S. Congress and the U.K.’s Parliament, politicians have increasingly taken to Twitter to communicate with their constituents.
Case Study: Maytag Launches Facebook Page During Negative Spin Cycle, But Turns Dishwasher Disses Into Engaged FansDecember 12th, 2011 by PR News
Mandated to launch a Facebook page during a product recall, Maytag and PR agency Peppercom successfully morphed the page’s tone from negative to positive.
Porter Novelli’s Israel Mirsky suggests six questions to consider when analyzing your social media data.
A glitch on Facebook revealed users’ photos that were meant to be hidden from view.
MWW Group EVP Jared Hendler provides five tips for connecting with hyper-engaged and like-minded fan sites, Facebook pages and Twitter feeds.
Case Study: MWW Has Celebrities to Spare in a Multi-Tiered Campaign to Make Bowling Roll With a Younger CrowdDecember 5th, 2011 by PR News
To lift the stodgy image of bowling, MWW devised an online Hall of Fame voting contest ingeniously linked to hot celebrity nominees’ fan sites.
There are five key questions to ask to determine if you are measuring your social media activity effectively.