Digital PR


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PR News Survey: How Do You Define ‘Influencer’?

Given the importance of identifying and measuring influencers, PR News asked communicators to provide their own definition of the term. We present the top 10 answers, plus some honorable mentions. | MORE »

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Packed House in D.C. Proves Metrics Are Top of Mind Among PR Pros

Social media ROI and proving PR’s value to the C-suite were hot topics of discussion at the PR News PR Measurement Conference, held at the National Press Club in Washington, D.C.. | MORE »

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How to ID and Respond to Social Media Red Flags

Monitoring social media is your first line of defense. Here are some social media red flags that indicate you may have a PR crisis on your hands. | MORE »

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The Digital B2B Campaign: Agree on the Metrics First, Worry About Tools Later

Too often, the objectives of B2B social media programs are expressed using vague terms like “improve” or “expand.” Nearly everything can be measured, and the mere fact that you’re measuring results will make your CFO smile. | MORE »

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Big Brands Underuse Facebook, Local Merchants Signing On

Top brands remain cautious about soliciting audience engagement on Facebook, while smaller companies can’t resist the low cost of marketing on the social network. | MORE »

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CMOs Take Optimistic View of the Economy

A Duke University and American Marketing Association study also says spending on social marketing continues on an upward trend. | MORE »

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Tip Sheet: In a Time of Change, PR Pros Must Be the Agents

As seismic changes occur abroad and at home, PR pros must become strategic, long-term planners to make sure they continue to play important roles in their organizations. | MORE »

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Case Study: Lockheed Missile Group Launches Peer-Driven Employee Recognition Program—Results Hit the Stratosphere

Facing a possible staffing shortage of epic proportions at the end of this decade, Lockheed Martin recognized the need to praise its employees’ good work—or risk losing them. | MORE »

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How to Get in Consumer Reports’ Good Graces

Landing a positive review in Consumer Reports can make a company’s year. Here is some behind-the-scenes insight straight from the pub’s editors on their product review process. | MORE »

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Subject: E-Mail Is Alive and Thrives Despite—and Because of—Social Media

A new study shows that nearly all online consumers continue to use e-mail, but that doesn’t mean you can get complacent with your e-mail targeting, content and frequency. | MORE »

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