Burson-Marsteller’s Global Social Media Check-Up shows that since 2011 the average number of followers per corporate Twitter account has nearly tripled.
Digital & Technology
3 Tips for Handling a Hostile Crowd
July 24th, 2012 by Scott Van CampIf anyone knows how to handle a hostile audience, it’s a stand-up comedian. Here, Peppercom’s chief comedy officer Clayton Fletcher offers three ways to manage a tough crowd.
3 Tips for Handling a Hostile Crowd
July 24th, 2012 by Scott Van CampIf anyone knows how to handle a hostile audience, it’s a stand-up comedian. Here, Peppercom’s chief comedy officer Clayton Fletcher offers three ways to manage a tough crowd.
Some Brands Struggle With Onslaught of Big Data
July 24th, 2012 by Scott Van Camp72% of surveyed advertising firms agree that current "data load" is manageable, but 20% believe too much data is being collected.
Some Brands Struggle With Onslaught of Big Data
July 24th, 2012 by Scott Van Camp72% of surveyed advertising firms agree that current "data load" is manageable, but 20% believe too much data is being collected.
For Best YouTube Campaign Engagement, Think Monday, Not Thursday
July 23rd, 2012 by Scott Van CampWhich day is most prime for engagement on YouTube? Monday—but more YouTube initiatives are launched on Wednesday and Thursday.
How to Defend Reputation With Keyword Research
July 23rd, 2012 by Cliff SteinProper keyword research can help answer critical questions that will drive your online reputation strategy and vault you over competitors.
Timely, Measured Responses to Posts Result in the Tweet Smell of Success
July 23rd, 2012 by Scott Van CampLike it or not, there will be tweets by your brand’s followers that cry out for a response. Here, three social media specialists discuss the process they go through in answering both bad and good Twitter posts.
Timely, Measured Responses to Posts Result in the Tweet Smell of Success
July 23rd, 2012 by Scott Van CampLike it or not, there will be tweets by your brand’s followers that cry out for a response. Here, three social media specialists discuss the process they go through in answering both bad and good Twitter posts.
6 Tips for Writing Eye-Catching News Release Subject Lines
July 23rd, 2012 by Bill MiltenbergTo increase your chances that a journalist might read your news release e-mails, follow these six recommendations.