Digital PR


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Customer Care: Actions Should Speak Louder Than—Listening

Communicators are getting really good at monitoring what their customers are saying—it’s taking action on behalf of customers that’s lagging. But organizations large and small are starting to pick up the customer service pace. | MORE »

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The ABCs of Social Media: Authenticity, Boldness and Credibility

Whether you choose to join the social media conversation or not, it is happening. The question, asks Sustainable Business Network co-founder John Friedman, is do you prefer it to go on with or without you? | MORE »

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Internet Usage Linked to Household Income

Americans with higher household incomes tend to use the Internet more often, and have more of a variety of tech gear to access the Web than those in lower income brackets. | MORE »

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Customer Service Slow to Adopt Social Media Strategies

CRM and customer service teams are lagging in the adoption of social media strategies, says a study. Just a quarter of customer service teams could ID where customers were "talking" about them. | MORE »

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Charting the Industry: Orgs Wrestle With Social Media ROI

Despite all the talk of Facebook and Twitter taking over the digital communications space, corporate execs say that e-mail and Web sites command the best ROI online. Still, PR practitioners are working to realize better returns from social media. | MORE »

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Companies Not Yet ‘Like’-ing Social Media Customer Feedback

While consumers are increasingly engaging with brands through social media, the vast majority of companies do not use social media to gather customer feedback. | MORE »

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Social Media Archiving Tools Offer Variety of Features

As organizations and their employees ramp up social media outreach, PR communicators will have to come up with ways to better archive what could be thousands or even millions of posts in a year. | MORE »

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Communicators Boost Budgets, Eye E-Mail

Marketers have an optimistic outlook on the new year, with half of businesses planning to increase their budgets. | MORE »

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Public Relations 2.0 is Content-Based

In today’s PR world, every customer must be treated the same way PR people used to treat journalists. | MORE »

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Social Media Archiving Tools for Careful Organizations

Perhaps it’s a nightmare you haven’t considered: That chain of social media communication that seemed so disposable at the time needs to be recovered, and you fear it may be gone forever. | MORE »

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