A study found that nearly all senior-level corporate communicators surveyed expect social media to change significantly how corporate communications teams reach their target audiences.
This simple, user-friendly enhancement meets a genuine need to share information with subsets of friends on Facebook.
Case Study: Post-Haiti Quake, Cruise Line Turns Rough Docking Decision Criticism Into a Smooth CSR story
After a wave of negative press followed Royal Caribbean’s decision return to its long-visited Haitian port just days after the massive earthquake struck the island in January, the cruise company was able to turn the course of the coverage with consistent messaging.
While many political candidates are getting social media right, others have proved that having a presence online can lead to more harm than good if not executed correctly.
With digital/social communications in the forefront, and with corporate and CEO reputations at an all-time low, why aren’t more leaders dipping their toes into cyberspace, at least in the shallow part?
A good percentage of U.S. senators and House representatives have Twitter accounts—proof that social media has a firm foothold in the nation’s capital.
A new PR News/BurrellesLuce social media management and measurement survey also finds that metrics for social networks are lacking.
Hundreds of PR professionals got top tips from the experts on a range of digital and social media practices at PR News’ Digital PR Summit in New York. One basic, but crucial, piece of advice from Sarah Evans: Get a social media policy in place.
PR News will honor the Digital PR Awards finalists at a dinner at New York’s Grand Hyatt on October 6.
Case Study: Grasshopper’s Multi-Sensory Campaign Grows by Leaps And Bounds, Creating Big Buzz Around Rebranding
Chocolate-covered grasshoppers and a video on entrepreneurship were two of the key components in the Grasshopper Group’s rebranding effort.