Digital PR


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Gamification: Communicating Smarter by Allowing Customers and Prospects to Play

More and more B2B organizations are turning to game technology to build skills, knowledge and drive customer and/or employee participation. | MORE »

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Gamification: Communicating Smarter by Allowing Customers and Prospects to Play

More and more B2B organizations are turning to game technology to build skills, knowledge and drive customer and/or employee participation. | MORE »

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Tip Sheet: Employees: The Best Tool in Your Comms Arsenal

Research shows that when it comes to communicating products and company initiatives, customers respect in-the-trenches employees the most—so get them involved with customers. | MORE »

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Tip Sheet: Employees: The Best Tool in Your Comms Arsenal

Research shows that when it comes to communicating products and company initiatives, customers respect in-the-trenches employees the most—so get them involved with customers. | MORE »

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Case Study: After the BP Oil Spill, a Single Voice Helps Inform Public That the State of Louisiana Is Open for Business

After an oil disaster, how do you alter the public’s perception that your state is unfit to visit? For starters, Deveney Communication and the Lousiana Office of Tourism rallied more than 1,100 tourism-related partners to get the positive word out. | MORE »

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NHL Ices Tweets With New Social Media Policy

With its new formal social media policy, the NHL aims to mitigate some of the risks involved with players and operations staff embracing social media. | MORE »

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How Cleveland Sports Franchises Hit Home Runs With Social Content Strategies

Communications and marketing executives from Cleveland’s major sports teams offer insights on the importance of using digital content to engage fans while at the same time managing risk. | MORE »

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The Top 4 Core Types of Infographics

Joe Chernov, VP of content marketing for Eloqua, explains why infographics are making such an impact and discusses how to choose which kind is right for your data. | MORE »

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2011 Platinum PR Awards: Influencer Communications

Winner: Intel and Ogilvy Public Relations Worldwide – Intel Advisors To help consumers become aware of the importance of Intel processors and other Intel technology innovations, the Intel Advisors board was devised in December 2010 … | MORE »

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PR News Announces Winners of 2011 Platinum PR Awards

At a sold-out luncheon event in NYC, collaboration, listening skills, storytelling and passion were cited by winners of the 2011 Platinum PR Awards as key ingredients in successful PR campaigns. | MORE »

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