Digital PR

Case Study: Maytag Launches Facebook Page During Negative Spin Cycle, But Turns Dishwasher Disses Into Engaged Fans

December 12th, 2011 by

Mandated to launch a Facebook page during a product recall, Maytag and PR agency Peppercom successfully morphed the page’s tone from negative to positive.

Social Media Analysis: Checklist of Questions to Ask—and Test 

December 9th, 2011 by

Porter Novelli’s Israel Mirsky suggests six questions to consider when analyzing your social media data.

Twitter Shines Bright Spotlight on Brands

December 9th, 2011 by

Twitter is putting a new emphasis on helping brands create more engaging experiences for their followers.

A Peek Behind Twitter’s Trending Algorithm

December 8th, 2011 by

Twitter’s trend algorithms are geared toward hot topics with major spikes in popularity, rather than those with sustained chatter over time, Twitter’s Matt Graves told NPR.

Assume There Are No Privacy Settings on Facebook, and Proceed From There

December 6th, 2011 by

A glitch on Facebook revealed users’ photos that were meant to be hidden from view.

Leverage the Power of Fan Sites for Truly Rabid Engagement

December 6th, 2011 by

MWW Group EVP Jared Hendler provides five tips for connecting with hyper-engaged and like-minded fan sites, Facebook pages and Twitter feeds.

‘Basics’ of Communications Preferred by Consumers

December 6th, 2011 by

While much has been said about social media’s ability to change how a brand can interact with consumers, customers still find traditional customer service tenets to be more attractive.

Mitigating the Risk of Bad Research: Aggregate, Search, Cleanse and Repeat

December 5th, 2011 by

There are five key questions to ask to determine if you are measuring your social media activity effectively.

Charting the Industry: Craft Messages of Ease in Times of Stress

December 5th, 2011 by

While more empowered than ever, U.S. women are also experiencing stress—something that PR pros should take under consideration when pitching to this key demographic.

Charting the Industry: Craft Messages of Ease in Times of Stress

December 5th, 2011 by

While more empowered than ever, U.S. women are also experiencing stress—something that PR pros should take under consideration when pitching to this key demographic.