Digital PR

Tip Sheet: Slow and Steady Wins Race in PR Measurement

December 5th, 2011 by

The overarching theme of November 2011’s IABC/PRIME measurement conference? Research, measurement and evaluation capabilities are within reach and budget of all communicators.

Tip Sheet: Slow and Steady Wins Race in PR Measurement

December 5th, 2011 by

The overarching theme of November 2011’s IABC/PRIME measurement conference? Research, measurement and evaluation capabilities are within reach and budget of all communicators.

Crisis Tale: Under Intense Fire, Communicator Puts Out PR Blaze

December 5th, 2011 by

Canadian liquid natural gas facility Canaport LNG puts itself to the test as it manages an invented crisis.

Crisis Tale: Under Intense Fire, Communicator Puts Out PR Blaze

December 5th, 2011 by

Canadian liquid natural gas facility Canaport LNG puts itself to the test as it manages an invented crisis.

Case Study: MWW Has Celebrities to Spare in a Multi-Tiered Campaign to Make Bowling Roll With a Younger Crowd

December 5th, 2011 by

To lift the stodgy image of bowling, MWW devised an online Hall of Fame voting contest ingeniously linked to hot celebrity nominees’ fan sites.

YouTube Evolves Into a Communicator’s Medium

December 2nd, 2011 by

A new design for the popular video site means more social engagement opportunities for savvy PR pros.

Strategies for Engagement Shared at PR News’ Facebook Conference in D.C.

December 2nd, 2011 by

A wide range of social media experts offered tactics on increasing engagement, launching contests, tying social media to the bottom line and more at PR News’ Dec. 1 Facebook Conference.

How to Take an Online Conversation Offline

December 1st, 2011 by

Not all conversations between brands and their audiences should have the entire Web as an audience.

2011 PR People Awards – Social Media Professional of the Year

November 30th, 2011 by

PepsiCo’s Bonin Bough is a true believer in embedding digital into the DNA of all organizations.

2011 PR People Awards – Blogger of the Year

November 30th, 2011 by

Steve Cody’s RepMan blog takes a humorous approach to reputation issues—no surprise, considering he moonlights as a stand-up comic.