Digital PR


avatar

2011 Platinum PR Awards: Podcast/Videocast

Winner: Carmichael Lynch Spong with Webmaster Radio.fm – Untying the Purse Strings of America’s Most Powerful Consumer Maria Reitan, senior principal of Carmichael Lynch Spong, hosts Purse Strings, a weekly 30-minute podcast on marketing to … | MORE »

Comments Off

avatar

2011 Platinum PR Awards: Online Press Room/Media Center

Winner: Disney Consumer Products – Online Press Room Not only does Disney Consumer Products’ online press room get updated in real time, but the company also goes out of its way to inform the press … | MORE »

Comments Off

avatar

2011 Platinum PR Awards: Online Communications

Winner: NEI and Burson-Marsteller – Digital Crisis Management for U.S. Nuclear Industry during Japan Crisis In the immediate aftermath of the devastating March 2011 earthquake in Japan, American public opinion shifted from 57% in support … | MORE »

Comments Off

avatar

2011 Platinum PR Awards: Influencer Communications

Winner: Intel and Ogilvy Public Relations Worldwide – Intel Advisors To help consumers become aware of the importance of Intel processors and other Intel technology innovations, the Intel Advisors board was devised in December 2010 … | MORE »

Comments Off

avatar

PR News Announces Winners of 2011 Platinum PR Awards

At a sold-out luncheon event in NYC, collaboration, listening skills, storytelling and passion were cited by winners of the 2011 Platinum PR Awards as key ingredients in successful PR campaigns. | MORE »

Comments Off

avatar

2011 Platinum PR Awards: Blog

Winner: Centers for Disease Control and Prevention – Preparedness 101: Zombie Apocalypse Are you prepared for a Zombie Apocalypse? It’s the question the CDC posed to shake up its standard personal safety message. In an … | MORE »

Comments Off

avatar

2011 Platinum PR Awards: Web Site Marketing

Winner: Zocalo Group & Dell – The Dell Inspiron Storybook Online Experience To promote Dell’s new touch-screen family computer for the 2010-2011 winter holiday season, the Zocalo Group worked with the computer company to unveil … | MORE »

Comments Off

avatar

Beyond the White Paper: Effective Content Deployment to Maximize Your Investment

Convince and Convert’s Jay Baer and other content strategists discuss how best to deploy your marketing content. | MORE »

Comments Off

avatar

As Honda and Toyota Drive Social Media Efforts, Who Gets the Higher Mark?

APCO Worldwide’s David Wescott evaluates the the success of Toyota’s and Honda’s 2012 social media campaigns based on six factors that help determine what makes a company successful in social media and worth supporting. | MORE »

Comments Off

avatar

Why PR Pros Need to Use Infographics

Looking to wow editors, secure major coverage and create a viral sensation? Here’s why you should incorporate infographics into your PR strategy today to help you reach your communications goals. | MORE »

Comments Off