The ability to provide meaningful metrics on these three important PR components might just punch your ticket to the C-suite.
Digital & Technology
Olympic Sponsors’ Inspiration Wins Gold at ‘Social Games’
July 30th, 2012 by Scott Van CampWhile big brands’ Facebook pages feature innovative apps that are collecting large numbers of followers, it’s the Olympic athletes and their stories that foster much deeper engagement.
Olympic Sponsors’ Inspiration Wins Gold at ‘Social Games’
July 30th, 2012 by Scott Van CampWhile big brands’ Facebook pages feature innovative apps that are collecting large numbers of followers, it’s the Olympic athletes and their stories that foster much deeper engagement.
#NBCFail Prompts NBC Execs to Tweet in Their Defense
July 30th, 2012 by Bill MiltenbergDisgruntled Olympics viewers took to Twitter to complain about NBC’s broadcasts, and an NBC’s own exec producer for the games led the response.
#NBCFail Prompts NBC Execs to Tweet in Their Defense
July 30th, 2012 by Bill MiltenbergDisgruntled Olympics viewers took to Twitter to complain about NBC’s broadcasts, and an NBC’s own exec producer for the games led the response.
Executives Find Measurement, ROI Tough Social Media Nuts to Crack
July 30th, 2012 by Scott Van CampClose to half of marketing executives polled find social media measurement—and defining its ROI—is their greatest challenge.
5 Tips for Dealing With Hecklers on Twitter
July 27th, 2012 by Danielle AvetaBeing harassed by a heckler can put a brand’s social media manager in a tough spot. Travelocity’s Joel Frey and UCLA School of Nursing’s Laura Perry provide five tips for constructively dealing with bad behavior on Twitter.
5 Tips for Dealing With Hecklers on Twitter
July 27th, 2012 by Danielle AvetaBeing harassed by a heckler can put a brand’s social media manager in a tough spot. Travelocity’s Joel Frey and UCLA School of Nursing’s Laura Perry provide five tips for constructively dealing with bad behavior on Twitter.
Social Guidelines Come to Fore at London Olympics
July 26th, 2012 by Bill MiltenbergA Greek athlete gets tossed from the Olympics because of an offensive tweet.
Social Guidelines Come to Fore at London Olympics
July 26th, 2012 by Bill MiltenbergA Greek athlete gets tossed from the Olympics because of an offensive tweet.