Digital PR

Moms’ Online Engagement Impacts In-Store Buys

December 19th, 2011 by

Moms look to social media to participate in dialogues with brands, give feedback and get inside information.

Facebook’s Timeline Finally Launches

December 15th, 2011 by

The highly anticipated new feature offers compatibility with third-party applications, opening the door for more direct, and indirect, audience engagement.

Social Media Policy a Must-Have in 2012

December 15th, 2011 by

Haynes and Boone partner Matthew Deffebach makes a strong case for why organizations need to adopt social media policies—now.

Social Media Policy a Must-Have in 2012

December 15th, 2011 by

Haynes and Boone partner Matthew Deffebach makes a strong case for why organizations need to adopt social media policies—now.

Avon’s PR Staff on Call During CEO Transition Period

December 14th, 2011 by

Avon announced that it’s on the hunt for a new CEO, and its PR staff will now be tasked with publicly managing what might be a long CEO transition process.

Content Spend Considerable in 2011—More in 2012

December 14th, 2011 by

Social media and blogs accounted for a quarter of B2B marketing spending in 2011, and that number is expected to increase substantially in 2012.

Use Storytelling Skills to Transform Your Web Content

December 13th, 2011 by

Tanis Communications’ Stephen Terlizzi offers tips on how to craft your content so it reaches a wider audience.

Taking a Swipe at Sweepstakes: Five Legal Issues You Must Know

December 13th, 2011 by

Davis & Gilbert LLP partner Allison Fitzpatrick offers compliance tips for companies launching sweepstakes on social networks.

Despite Weiner, Twitter Usage Rises Among Politicians

December 12th, 2011 by

In both the U.S. Congress and the U.K.’s Parliament, politicians have increasingly taken to Twitter to communicate with their constituents.

Case Study: Maytag Launches Facebook Page During Negative Spin Cycle, But Turns Dishwasher Disses Into Engaged Fans

December 12th, 2011 by

Mandated to launch a Facebook page during a product recall, Maytag and PR agency Peppercom successfully morphed the page’s tone from negative to positive.