Digital & Technology

To inspire subscribers to open your e-mail newsletter—and to get them to remain a subscriber—make sure the content is about their needs and not yours.

While social media use among CEOs themselves lags, many chief executives still "get" social media, but require metrics that truly matter to the business.

While social media use among CEOs themselves lags, many chief executives still "get" social media, but require metrics that truly matter to the business.

LinkedIn, which just impressed Wall Street with its earnings report, continues to grow. Here are some tips to make the most of its many opportunities for personal branding.

LinkedIn, which just impressed Wall Street with its earnings report, continues to grow. Here are some tips to make the most of its many opportunities for personal branding.

UK-based mobile phone and broadband company O2 turned a PR disaster into a win by communicating with customers with a sense of humor and grace when its network went down

UK-based mobile phone and broadband company O2 turned a PR disaster into a win by communicating with customers with a sense of humor and grace when its network went down

Research shows that more single-brand companies promote and communicate the reputation of their company compared to multiple-brand companies.

Research shows that more single-brand companies promote and communicate the reputation of their company compared to multiple-brand companies.

92% of undergraduate admissions officers agree that social media is worth the investment they make in it.