Research shows that more single-brand companies promote and communicate the reputation of their company compared to multiple-brand companies.
Digital & Technology
Corporate Reputation and Single vs. Multiple Brands
August 2nd, 2012 by Scott Van CampResearch shows that more single-brand companies promote and communicate the reputation of their company compared to multiple-brand companies.
Universities ‘Admit’ Social Outreach Has Advantages
July 31st, 2012 by Scott Van Camp. PR News92% of undergraduate admissions officers agree that social media is worth the investment they make in it.
Universities ‘Admit’ Social Outreach Has Advantages
July 31st, 2012 by Scott Van Camp. PR News92% of undergraduate admissions officers agree that social media is worth the investment they make in it.
Social Media Mavens Talk Digital PR Strategy (Videos)
July 31st, 2012 by Bill MiltenbergPR News and D S Simon Productions filmed the 12-part Social Media Mavens Series in New York City on June 22.
Executives Find Measurement, ROI Tough Social Media Nuts to Crack
July 30th, 2012 by Scott Van CampClose to half of marketing executives polled find social media measurement—and defining its ROI—is their greatest challenge.
Measuring Visibility, Engagement & Influence: Generate Metrics That Matter
July 30th, 2012 by Shalimar BlakelyThe ability to provide meaningful metrics on these three important PR components might just punch your ticket to the C-suite.
Measuring Visibility, Engagement & Influence: Generate Metrics That Matter
July 30th, 2012 by Shalimar BlakelyThe ability to provide meaningful metrics on these three important PR components might just punch your ticket to the C-suite.
Olympic Sponsors’ Inspiration Wins Gold at ‘Social Games’
July 30th, 2012 by Scott Van CampWhile big brands’ Facebook pages feature innovative apps that are collecting large numbers of followers, it’s the Olympic athletes and their stories that foster much deeper engagement.
Olympic Sponsors’ Inspiration Wins Gold at ‘Social Games’
July 30th, 2012 by Scott Van CampWhile big brands’ Facebook pages feature innovative apps that are collecting large numbers of followers, it’s the Olympic athletes and their stories that foster much deeper engagement.