Digital PR


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Midterm Elections Boost Political Engagement via Social Media

Adults who spend time online used some of that time before the Nov. 2010 elections to connect with a political campaign or get other political info using social networking sites. | MORE »

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PR News Shout-Out: Natalie Harper and Donovan Creative

A new PR News feature recognizes recent great work done by individuals and/or teams. First up: An Edmonton agency "huddles up" for successful cause campaign. | MORE »

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Communicators Relying More on Digital Outsourcing

Due to the growing complexity of digital communications, more PR pros and marketing agencies are looking to outside contractors for help. | MORE »

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Are We Defined by Our Digital Friends?

Having a lot of "likes" on Facebook should not be mistaken for conveying professional stature or personal success, and it is certainly not an indicator that one is a skilled PR practitioner. | MORE »

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PR Crisis Roundtable: Speed Is Needed; Transparency? Well, Maybe

Crisis/reputation management experts weigh in on what PR has learned from the major crises of 2010, and what lessons PR pros can take from those crises and apply this year. | MORE »

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Data Point: The Top Corporate Citizens and Their Presence on Facebook

We track the Facebook "likes" of the top 15 corporations in CSR as seen by the public—technology and food & beverage organizations appear to be leading the charge. | MORE »

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Visual Brand Identity Strengthens Connection With Employees

A compelling visual brand identity targeted at employees instills pride, loyalty and motivation that cannot be achieved with bland, unappealing graphics. | MORE »

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Corporate Trainers Have Social Media Reservations

Using social media for informal learning on the job is acknowledged as valuable by corporate trainers, but security and productivity are ongoing issues, says a study. | MORE »

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PR Aids Grief-Stricken Parents, Rallies the Public Around a Missing College Student—With Bittersweet Results

While investing considerable time and resources into the communications around Morgan Harrington’s disappearance, it was ultimately the emotional investment for the team at Levick Strategic Communications that was most taxing. | MORE »

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How to Expertly Prep Your Spokespeople for Video

Today’s journalist not only expects an interview for print and online—they will also ask for a video interview. Here’s how to meticulously prepare your execs/clients for one. | MORE »

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