Quick Study: Execs Brush Off Green Claims—Unless It’s Their Own; â€¨More Americans Consume Local News the Mobile Way
â–¶ Execs Wary of Sustainability Efforts: Results of the second annual 2011 Gibbs & Soell Sense & Sustainability Study found that Fortune 1000 executives are confident about their own green efforts but join the general …
Michael McManus, director of public relations at Sodexo Inc., shares some social media team-building tips that he’ll expand upon at PR News’ May 24 Facebook Conference.
Case Study: Bay Area Nonprofit Bag Effort Is Anything But Static, Embracing Viral Video and Bloggers to Save S.F. Bay
In a quest to curb the use of plastic grocery bags, the Bay Area nonprofit group Save the Bay went mano y mano with the deep-pocketed plastics industry, and was successful in spurring action among the public and government officials.
Quick Study: Public on Nuke Fence; Retailers Customer-Savvy; Managers Lack Training; Social Ads Low Traffic Drivers
â–¶ U.S. Divided on Nuclear: Three weeks after a massive earthquake and tsunami crippled four nuclear reactors in Japan, Americans are displaying only a slight shift in their opinions on nuclear power, says a new …
Don’t wait until a nasty online post takes a bite out of your brand. Be proactive by creating and posting compelling content on varying domain names that will overwhelm the negative and accentuate the positive.
Employees should be reached through the same communications strategies and platforms they use when they’re not at work. Here’s how Dow Advanced Chemicals applied an external outreach model for best internal results.
Taking a cue from consumer brands, more B2B organizations are entering into sports sponsorships. Here’s the strategies behind this alignment from the communications leaders of three companies.