Digital PR

PR News Poll: PR to Mobilize in 2012

January 5th, 2012 by

PR News asked its online community to help forecast which trends are most likely to catch fire in 2012.

Ignoring the Rules the Quickest Way to Lose at Launching Contests on Facebook

January 5th, 2012 by

Contests and promotions on Facebook can give a serious boost to your brand’s presence, but if you don’t know Facebook’s rules you may lose all the marbles.

Google Punishes Itself After Inadvertently Doing ‘Evil’

January 4th, 2012 by

After learning that a campaign promoting Google’s Chrome browser was in violation of one of Google’s own search-rank rules, the company downgraded the browser’s visibility on the Web.

PR News Q&A With LinkedIn’s Krista Canfield: A Complete Profile Is Just a First Step

January 4th, 2012 by

Merely having a profile on LinkedIn won’t cut it if you’re hoping to make smart connections on the platform, says Krista Canfield, who will be speaking at PR News’ Feb. 16 Digital PR Summit.

PR News Q&A With LinkedIn’s Krista Canfield: A Complete Profile Is Just a First Step

January 4th, 2012 by

Merely having a profile on LinkedIn won’t cut it if you’re hoping to make smart connections on the platform, says Krista Canfield, who will be speaking at PR News’ Feb. 16 Digital PR Summit.

Social Sites’ Role In Reaching Key Influencers Grows

January 4th, 2012 by

More than 70% of journalists and other media professionals are interacting with PR pros through social media platforms.

Forget the Controlled Town Hall, Employees Have the Social Floor

January 2nd, 2012 by

The rapid adoption of the use of social media in employee communications begs a provocative question: Have internal PR practitioners become community managers?

Forget the Controlled Town Hall, Employees Have the Social Floor

January 2nd, 2012 by

The rapid adoption of the use of social media in employee communications begs a provocative question: Have internal PR practitioners become community managers?

Case Study: A Web Site Redo and Fully Integrated Marketing and PR Lure Thousands of Anglers to Fishing Advocacy Platform

January 2nd, 2012 by

In the past, the American Sportfishing Association catered primarily to its fishing industry members. Then, it set its hooks into anglers themselves, creating a powerful synergy in the process.

Case Study: A Web Site Redo and Fully Integrated Marketing and PR Lure Thousands of Anglers to Fishing Advocacy Platform

January 2nd, 2012 by

In the past, the American Sportfishing Association catered primarily to its fishing industry members. Then, it set its hooks into anglers themselves, creating a powerful synergy in the process.