PR News Advisory Board members weigh in on the hot communications topics of the past year and predict the top trends to watch for in 2012.
The ability to home in on specific groups of users makes social media advertising an enticing way to improve engagement.
Avon announced that it’s on the hunt for a new CEO, and its PR staff will now be tasked with publicly managing what might be a long CEO transition process.
Tanis Communications’ Stephen Terlizzi offers tips on how to craft your content so it reaches a wider audience.
Davis & Gilbert LLP partner Allison Fitzpatrick offers compliance tips for companies launching sweepstakes on social networks.