Dave Hogan discusses two new investor-friendly social media sites that are helping investor relations pros deliver earnings announcements to wider audiences.
PR pros dedicating significant time and efforts in social media will be glad to know that consumers are also actively sharing content, including external links and brand mentions.
Don’t disconnect your company’s phones just yet—few consumers find that organizations’ social media pages offer enough business-related information, and more than half prefer to connect with customer service via telephone.
A major rise in the both funding and usage of social media programs designed to specifically target the Hispanic market is expected over the next fiscal year.
The responses of Go Daddy and Southwest Airlines to their respective crises couldn’t be more different—one is listening and the other is talking louder. Guess which company gets the better grade?