Digital PR

PR News Advisory Board Roundtable: Reputation Issues Define PR in 2011; Privacy Problems in 2012?

December 19th, 2011 by

PR News Advisory Board members weigh in on the hot communications topics of the past year and predict the top trends to watch for in 2012.

When It Comes to Social Media, the Numbers Don’t Lie: The Ads Have It

December 19th, 2011 by

The ability to home in on specific groups of users makes social media advertising an enticing way to improve engagement.

Four Media Relations Faux Pas to Avoid on Twitter  

December 19th, 2011 by

Sandra Fathi, president of Affect, offers tips on what not to do when using Twitter to communicate with media professionals.

Social Media Policy a Must-Have in 2012

December 15th, 2011 by

Haynes and Boone partner Matthew Deffebach makes a strong case for why organizations need to adopt social media policies—now.

Facebook’s Timeline Finally Launches

December 15th, 2011 by

The highly anticipated new feature offers compatibility with third-party applications, opening the door for more direct, and indirect, audience engagement.

Social Media Policy a Must-Have in 2012

December 15th, 2011 by

Haynes and Boone partner Matthew Deffebach makes a strong case for why organizations need to adopt social media policies—now.

Avon’s PR Staff on Call During CEO Transition Period

December 14th, 2011 by

Avon announced that it’s on the hunt for a new CEO, and its PR staff will now be tasked with publicly managing what might be a long CEO transition process.

Content Spend Considerable in 2011—More in 2012

December 14th, 2011 by

Social media and blogs accounted for a quarter of B2B marketing spending in 2011, and that number is expected to increase substantially in 2012.

Use Storytelling Skills to Transform Your Web Content

December 13th, 2011 by

Tanis Communications’ Stephen Terlizzi offers tips on how to craft your content so it reaches a wider audience.

Taking a Swipe at Sweepstakes: Five Legal Issues You Must Know

December 13th, 2011 by

Davis & Gilbert LLP partner Allison Fitzpatrick offers compliance tips for companies launching sweepstakes on social networks.