Digital PR


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Case Study: Kraft and PR Heat Up Mac & Cheese Facebook Fan Page For New Product Launch, With Explosive Results

Built around the implosion of the old Dallas Cowboys Stadium, Kraft and Hunter PR’s Mac & Cheese Cheddar Explosion campaign centered on driving moms to the social network. | MORE »

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Quick Study: Customer Care Reputation Trumps Price With Online Shoppers; Americans Take Social Media Good With Bad

In January, after being hit with a lawsuit challenging its beef content (black spike), Taco Bell responded with a “Thanks for Suing Us” announcement, that turned the Twitter conversation largely neutral (light gray spike), according … | MORE »

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Charting the Industry: Expert Insight Drives Agency Media Efforts

A recent study named the top PR agencies in terms of the number of media mentions of their own brands—PR News checked in with some of them  to see what and how they are pitching to the media. | MORE »

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Optimizing Your Web Presence for Mobile: Once an Option, Now a Necessity

As more people use their smartphones to access information, it’s become more critical for communicators to be sure a site’s content is ready for the mobile Web. This, of course, brings up the thorny question of resources. | MORE »

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Corporate Counsel: The Ethical Imperative in the Social Media Age

Today’s corporate counselors must look past 140 characters and beyond "tactics" and show some sensitivity in helping shape their organization’s messaging. | MORE »

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PR News Q&A: Solving the Social Media ROI Conundrum

Cision’s Heidi Sullivan, who leads research efforts at the media and measurement company, discusses the importance of business goal alignment, choosing tools and more. | MORE »

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Integrating Digital Platforms in Financial Comms: It’s Money

Regulatory edicts notwithstanding, more and more investor relations pros are using Web and social media platforms to spread the financial word. Here are some tips for leveraging digital tools. | MORE »

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Midterm Elections Boost Political Engagement via Social Media

Adults who spend time online used some of that time before the Nov. 2010 elections to connect with a political campaign or get other political info using social networking sites. | MORE »

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PR News Shout-Out: Natalie Harper and Donovan Creative

A new PR News feature recognizes recent great work done by individuals and/or teams. First up: An Edmonton agency "huddles up" for successful cause campaign. | MORE »

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Communicators Relying More on Digital Outsourcing

Due to the growing complexity of digital communications, more PR pros and marketing agencies are looking to outside contractors for help. | MORE »

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