Digital PR


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The Bold Ones: Vibrant External and Internal Cultures Drive Brand Success

Comprehensive community outreach, a big brand promise and a "handshake" are three of the bold strategies that drive Oregon-based Umpqua Bank’s success. | MORE »

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New Item to Add to Crisis Plan: Hacker Attack Response

The hacking of PBS’ Web sites offers a glimpse of a nightmare that all organizations fear but few are prepared for. | MORE »

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PR News Q&A: Monte Lutz on Engaging a Facebook Community

Edelman’s Monte Lutz offers a preview of his Aug. 9 Facebook Conference discussion on how—and how not to—build a community of continually engaged brand advocates. | MORE »

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PR Myth of the Month: Business Pace Calls for Real-Time Analytics 

Mark Weiner, CEO of PRIME Research, debunks the assumption that the accelerated pace of business requires real-time analytics to make serious PR decisions. | MORE »

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Case Study: Students Get Crash Course in Media Training to Help Spread Awareness of High School Science Competition

While well-versed in math and science, it was imperative that the high-school finalists in the prestigious Siemens Competition be educated in giving media interviews to better explain their entries. | MORE »

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Quick Study: Event Communicators Prefer Face-to-Face to Virtual; Women More Likely Than Men to Support Causes

â–¶ Virtual Events (Almost) Virtually Nonexistent: Exhibitor magazine’s 2011 Virtual Events Survey reveals that virtual events will not replace live, face-to-face events any time soon. More than 70% of corporate events executives are not earmarking … | MORE »

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How to Spot Key Trends and Engage Influencers

With the rise of digital PR/social media, identifying the true influencers and thought leaders for your organization has never been easier—but you must keep your mind open. | MORE »

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Treat Your Brand Ambassadors Right on Facebook by Using the Groups Feature

While a Facebook page extends a brand to a potential audience of millions, Facebook Groups allows for the formation of exclusive communities that nurture true brand advocates. | MORE »

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Top PR Pros Cover New and Proven Strategies at PR News’ Facebook Conference  

Social media experts shared practical lessons on how to build an engaged community of influencers and advocates at PR News’ sold-out event in New York on May 24. | MORE »

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Social Media Watch: Twitter Posts Reveal Negative Reaction to Burson-Marsteller’s Work for Facebook

After it became known that B-M was executing a media relations campaign against Google on behalf of its client, Facebook, social negativity on Twitter about the firm nearly doubled. | MORE »

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