Comprehensive community outreach, a big brand promise and a "handshake" are three of the bold strategies that drive Oregon-based Umpqua Bank’s success.
The hacking of PBS’ Web sites offers a glimpse of a nightmare that all organizations fear but few are prepared for.
Edelman’s Monte Lutz offers a preview of his Aug. 9 Facebook Conference discussion on how—and how not to—build a community of continually engaged brand advocates.
Mark Weiner, CEO of PRIME Research, debunks the assumption that the accelerated pace of business requires real-time analytics to make serious PR decisions.
Case Study: Students Get Crash Course in Media Training to Help Spread Awareness of High School Science Competition
While well-versed in math and science, it was imperative that the high-school finalists in the prestigious Siemens Competition be educated in giving media interviews to better explain their entries.
Quick Study: Event Communicators Prefer Face-to-Face to Virtual; Women More Likely Than Men to Support Causes
â–¶ Virtual Events (Almost) Virtually Nonexistent: Exhibitor magazine’s 2011 Virtual Events Survey reveals that virtual events will not replace live, face-to-face events any time soon. More than 70% of corporate events executives are not earmarking …
Social media experts shared practical lessons on how to build an engaged community of influencers and advocates at PR News’ sold-out event in New York on May 24.