Digital PR


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2011 Digital PR Awards – Microsite/Custom Site

Winner: Raytheon Company – Raytheon Optimizes 2011 Paris Air show Microsite For Success To stand out at the 2011 International Paris Air Show, Raytheon approached its Paris Web project as brand journalists, aligning storytelling with … | MORE »

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2011 Digital PR Awards – Digital PR Team of the Year: Agency

Winner: MWW Group’s Dialogue Digital Team In 2010, MWW Group launched Dialogue Digital, consolidating the agency’s digital media practice with its in-house branding agency. Led by Jared Hendler, MWW’s EVP, global director of digital and … | MORE »

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Tweeters Demand Customer Service Answers

Twitter users don’t take to the popular social network for one-way communication, and brands that can follow up to complaints with responses have an opportunity to win over disgruntled consumers. | MORE »

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Dealing With Rumors: The Best Defense Is a Smart Offense

Rumors have the potential to ruin an organization from both financial and reputational standpoints. PR crisis experts weigh in on strategies to squelch rumors. | MORE »

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Dealing With Rumors: The Best Defense Is a Smart Offense

Rumors have the potential to ruin an organization from both financial and reputational standpoints. PR crisis experts weigh in on strategies to squelch rumors. | MORE »

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Charting the Industry: Local Info Focus Puts Spotlight on SEO

As more people access the Web for local news and information, it’s imperative for some organizations to put local SEO into play. | MORE »

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Charting the Industry: Local Info Focus Puts Spotlight on SEO

As more people access the Web for local news and information, it’s imperative for some organizations to put local SEO into play. | MORE »

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Make Your Intranet Sing: Give Employees a Reason to Return

Want to make employees feel personally invested in your company’s intranet site? Northwestern Mutual’s director of organizational communications Leslie O’Connell provides five tips for building an engaging internal site. | MORE »

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PR Pros Need a Dose of Science to Make the Most of Twitter

With more than 8,000 tweets being broadcast globally per second, Twitter’s rich data stream is an excellent source for monitoring brand sentiment and targeting key influencers. | MORE »

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PR News Q&A with Jason Falls: Business Strategy Comes First, Then the Tweets

In advance of PR News’ November 10 Twitter Conference in Las Vegas, Social Media Examiner’s Jason Falls discusses the importance of developing a social media strategy. | MORE »

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