Digital PR


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PR Crisis Roundtable: Speed Is Needed; Transparency? Well, Maybe

Crisis/reputation management experts weigh in on what PR has learned from the major crises of 2010, and what lessons PR pros can take from those crises and apply this year. | MORE »

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Build Stronger Relationships: Take Digital Conversations Offline

With digital communications drastically improving audience targeting and reach, establishing a real, human connection sometimes gets short shrift. Here’s how to elevate online relationships to the personal level. | MORE »

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Match Social Media Strategy With Goals and Brand Values

When goals and objectives are clearly defined, melding them with strong social media strategies usually results in an effective campaign. | MORE »

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Good Customer Service Proves Elusive

Although customer service is second only to price and quality in influencing buying decisions, consumers say that positive customer experiences have been few and far between. | MORE »

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Influencer Measurement Tools: They Drill Down, But How Far?

Social media consultant Jason Falls has developed a list of influencer measurement tools—here’s a small sampling of such tools, including their features and pricing. | MORE »

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Case Study: ‘Fresh Ideas’ and a Slice of Social Media the Recipe for Sara Lee’s Deli Meat Brand Campaign

A humorous series of videos and a Facebook page were the key drivers in attracting busy moms and creating awareness around the convenience and freshness of a pre-sliced deli meat brand. | MORE »

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Social Media Shake-Up: Twitter Transforms PR/Journalist Relationship

As the media moves to social platforms to hunt for and receive story ideas, PR pros must exploit this change and adjust their outreach strategies accordingly. | MORE »

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Measuring Your Influencers: Relevance Precedes Popularity

While revolutionizing the identification and measurement of influencers, social media—and its coolness factor—can also cloud the picture. PR Measurement Conference speakers Gary Lee of mBLAST and Katie Paine, among others, weigh in on the relevancy factor. | MORE »

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How to Optimize Your Content: A Three-Step Program

Nothing is more crucial in creating awareness and attracting eyeballs to your products or services than great content. Here are three elements needed to successfully create, customize and market content. | MORE »

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Customer Care: Actions Should Speak Louder Than—Listening

Communicators are getting really good at monitoring what their customers are saying—it’s taking action on behalf of customers that’s lagging. But organizations large and small are starting to pick up the customer service pace. | MORE »

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