Digital PR


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5 Ways to Reinvent the Press Release With SEO

The press release still plays an important role in media relations, and Cision’s Vanessa Bugasch provides five quick tips to help you integrate SEO into all of your announcements. | MORE »

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How to Make Your Social Media Policy Stick

Creating a fluid, well-written social media policy is an investment in your organization’s future, says Haynes and Boone partner Matthew Deffebach. | MORE »

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How to Make Your Social Media Policy Stick

Creating a fluid, well-written social media policy is an investment in your organization’s future, says Haynes and Boone partner Matthew Deffebach. | MORE »

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Bad News for Taco Bell as It Feels Heat From Chipotle

Taco Bell’s got a clear-cut messaging assignment: convincing customers that its food is safe to eat after Food Safety News identified the fast food chain as the mystery restaurant responsible for a salmonella outbreak across … | MORE »

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Case Study: Extreme Media Makeover: Baylor Health Care System Peps Up Tired Online Newsroom to Great Results

Compelling content and innovative Web features have driven more than 10,000 visits per month for Baylor Health Care’s revamped online newsroom. | MORE »

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How PR Can Forge Peaceful Coexistence With Wikipedia

Current PR/Wikipedia controversy aside, education and common sense should be used by PR pros looking to leverage the online encyclopedia. | MORE »

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How PR Can Forge Peaceful Coexistence With Wikipedia

Current PR/Wikipedia controversy aside, education and common sense should be used by PR pros looking to leverage the online encyclopedia. | MORE »

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4 Tips for Building ‘Dark Sites’ To Help In Times of Crisis

Wieck Media CEO Tim Roberts provides four tips for building a pre-populated destination to have waiting for the media in the event of a crisis. | MORE »

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Twitter, Mini-Controversies, All Part of Super Bowl Experience

Tweeters went on all-out blitz before and during the Super Bowl, widening the reach of flubs and obscene gestures. | MORE »

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Charting the Industry: Is the Blog Fading? Don’t Bet On It

While a study finds that the number of corporate blogs is declining, experts say the platform yields an important digital/social PR benefit: control. | MORE »

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