Digital PR


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Case Study: Students Get Crash Course in Media Training to Help Spread Awareness of High School Science Competition

While well-versed in math and science, it was imperative that the high-school finalists in the prestigious Siemens Competition be educated in giving media interviews to better explain their entries. | MORE »

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Quick Study: Event Communicators Prefer Face-to-Face to Virtual; Women More Likely Than Men to Support Causes

â–¶ Virtual Events (Almost) Virtually Nonexistent: Exhibitor magazine’s 2011 Virtual Events Survey reveals that virtual events will not replace live, face-to-face events any time soon. More than 70% of corporate events executives are not earmarking … | MORE »

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How to Spot Key Trends and Engage Influencers

With the rise of digital PR/social media, identifying the true influencers and thought leaders for your organization has never been easier—but you must keep your mind open. | MORE »

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Treat Your Brand Ambassadors Right on Facebook by Using the Groups Feature

While a Facebook page extends a brand to a potential audience of millions, Facebook Groups allows for the formation of exclusive communities that nurture true brand advocates. | MORE »

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Top PR Pros Cover New and Proven Strategies at PR News’ Facebook Conference  

Social media experts shared practical lessons on how to build an engaged community of influencers and advocates at PR News’ sold-out event in New York on May 24. | MORE »

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Journalists Source Socially for New Story Angles

Twitter, Facebook and blogs are key elements in the modern journalist’s repertoire for sourcing new story angles and connecting with PR pros. | MORE »

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Social Media Watch: Twitter Posts Reveal Negative Reaction to Burson-Marsteller’s Work for Facebook

After it became known that B-M was executing a media relations campaign against Google on behalf of its client, Facebook, social negativity on Twitter about the firm nearly doubled. | MORE »

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Social Media Watch: Twitter Posts Reveal Negative Reaction to Burson-Marsteller’s Work for Facebook

After it became known that B-M was executing a media relations campaign against Google on behalf of its client, Facebook, social negativity on Twitter about the firm nearly doubled. | MORE »

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Tip Sheet: The United States of Europe? Think Again

Although we’re more globally connected than ever, PR approaches across the pond are decidedly different. Here are some contrasts to consider before practicing PR in Europe. | MORE »

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Quick Study: Journalists Use Twitter to Source New Story Angles; Companies Fight Digital Diversions With Social Shutdown

â–¶ Journos Source Socially: The Oriella PR Network’s fourth annual Digital Journalism Study reveals that a large percentage of journalists now use digital and social media—such as blogs, Facebook and Twitter—to source and verify the … | MORE »

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