Digital PR


avatar

Tip Sheet: Content, Deep Engagement Drive B2B Comms

In this roundtable, B2B communications pros predict quality content, strategic social media outreach and intimate events will continue to have impact throughout 2011. | MORE »

Comments Off

avatar

Quick Study: Google’s Rep the Best; Social Media Monitoring Rises; Video Explodes on Media Sites; Small Biz Big Socially

â–¶ Corporate Reputation On the Rise: The 2011 Harris Interactive Reputation Quotient (RQ) Study shows that despite scandals, recalls and economic crises, public perception of corporate America has improved. Sixteen companies achieved an RQ score … | MORE »

Comments Off

avatar

Charting the Industry: Social Media: Time is Not on Your Side

It’s a fact that as your social media programs develop, you’ll be spending more and more time on them. Here three PR pros give some time-saving tips for social media activities. | MORE »

Comments Off

avatar

No Longer Your Mother’s Employment Database, LinkedIn Proves Powerful for PR

With more than 100 million members and an IPO that values the company at more than $4 billion, LinkedIn has become a popular outlet for driving brand awareness that deserves more attention from PR pros. | MORE »

Comments Off

avatar

PR News Council Roundtable: Lots Keeping Nonprofit PR Pros Awake

PR News’ Nonprofit PR Council members weigh in on their most pressing challenges, including managing resources for social media outreach and, especially, measuring the results of their communications efforts. | MORE »

Comments Off

avatar

Small Companies Go Big on Social Media

Being active on Facebook, LinkedIn and Twitter is now an everyday business activity for small- and medium-size organizations looking to both maintain relationships with existing customers and attract new ones. | MORE »

Comments Off

avatar

Video Explodes on Media Sites

The use of video by online media Web sites dramatically rose in the last year, and shows no signs of slowing in 2011. | MORE »

Comments Off

avatar

PR News Poll: Obama the Most Desired Facebook ‘Like’

President Obama edged out Oprah Winfrey in a PR News poll that pitted 12 high-profile personalities against each other for top Facebook like, while Donald Trump came in a distant fourth. | MORE »

Comments Off

avatar

Companies’ Social Media Offerings Fall Short on Business Info  

Don’t disconnect your company’s phones just yet—few consumers find that organizations’ social media pages offer enough business-related information, and more than half prefer to connect with customer service via telephone. | MORE »

Comments Off

avatar

Hispanic Social Media Gap to Close

A major rise in the both funding and usage of social media programs designed to specifically target the Hispanic market is expected over the next fiscal year. | MORE »

Comments Off