Digital PR

Tip Sheet: Get a Grip on Conversations: Map a Social Graph

January 16th, 2012 by

Mapping your social graph enables you to locate and build relationships with influencers. But look out: Information travels fast along the graph.

In a Bid for Transparency, Apple Unveils Its Latest Secret: Its Suppliers

January 13th, 2012 by

Apple publicly disclosed its supplier list as well as a major supplier responsibility report in an effort to shed light on its corporate social responsibility practices.

For a Cost-Effective Way to Use Facebook, Be Active, Be Human

January 13th, 2012 by

TerraCycle’s Albe Zakes and Sandy Won of the International Center for Research on Women provide some tips on Facebook strategies that won’t break the bank.

Twitter vs. Google’s ‘World’

January 12th, 2012 by

For communicators, there’s no need to take sides in Twitter and Google’s recent clash over the latter’s new social search offering.

Small and Medium-Size Businesses Keep Buzzing Over Social Media

January 11th, 2012 by

Not only are local businesses increasingly embracing social media’s free aspects, they are also upping their spending on ads on social platforms.

Google’s ‘Search Plus Your World’ Gives Leg Up to SEO-Savvy

January 11th, 2012 by

Google’s newest search feature, Search plus Your World, was lauded and critiqued immediately after its launch—but what do the changes mean for PR pros?

The Do’s and Don’ts of Using Social Media in Crisis Communications

January 10th, 2012 by

In this excerpt from PR News’ just published Employee Communications Guidebook Vol. 3, Red Ant communications manager Steph Yaguer offers some best practices in interacting with the public via social media during a crisis.

Get With the Click: Five Tips to Lift Your Newsletter Click Rates

January 10th, 2012 by

Silverpop’s Arthur Hughes offers five ways to make your e-newsletter an immediate must-read.

Custom Content Usage Soars

January 9th, 2012 by

Branded content—a fusion of publishing and marketing—saw a major rise in 2011, and is forecast to increase again in 2012.

Papa John’s Gets Personal After Racist Remark Goes Viral

January 9th, 2012 by

When a picture of a sales receipt featuring a racist remark made by one of its employees went viral, Papa John’s took to Twitter to respond to individual complaints and concerns.