Digital PR

As Texting Moves From Simple Prompts to Bottom-Line Actions, R U Ready?

January 23rd, 2012 by

Advances in technology and a steady increase in activity may soon make texting a viable tactic within overall communications strategies.

As Texting Moves From Simple Prompts to Bottom-Line Actions, R U Ready?

January 23rd, 2012 by

Advances in technology and a steady increase in activity may soon make texting a viable tactic within overall communications strategies.

PR Lessons to Be Learned From the Costa Concordia Tragedy

January 23rd, 2012 by

In this blow-by-blow communications accounting of the Costa Concordia tragedy, PR experts offer some crisis-management best practices.

PR Lessons to Be Learned From the Costa Concordia Tragedy

January 23rd, 2012 by

In this blow-by-blow communications accounting of the Costa Concordia tragedy, PR experts offer some crisis-management best practices.

How to Write for Journalists and Make Their Jobs Easier

January 23rd, 2012 by

According to Andrew Hindes of The In-House Writer, the social media age hasn’t changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you’re doing to make the journalist’s job easier.

How to Write for Journalists and Make Their Jobs Easier

January 23rd, 2012 by

According to Andrew Hindes of The In-House Writer, the social media age hasn’t changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you’re doing to make the journalist’s job easier.

PR Agencies Report 2011 Revenues to Top 2010 Figures

January 23rd, 2012 by

Agencies were largely in the black in 2011, and most reported increased hiring, according to a Council of PR Firms survey.

Case Study: Unique Storytelling, Crossover Appeal and an Enchanting Equine Angle Help the Breeders’ Cup Set Records

January 23rd, 2012 by

PR agency Conover Tuttle Pace chose a horse of a different color—the quirky mare Zenyatta—to successfully drive awareness and sales for the Breeders’ Cup.

Opportunities Abound for Brands With Facebook’s Open Graph

January 20th, 2012 by

The 60 new apps released alongside Facebook’s Open Graph show that the social network is no longer about just "liking" something.

Seven Tips for Making Employees Brand Champions on Social Media 

January 19th, 2012 by

Clearly understood guidelines, training and monitoring are essential when it comes to employee engagement on social networks—but so is freedom to express one’s personality.