Now that Facebook has officially launched Timeline for brands, PR pros must answer this question: What is our brand’s story, and how do we want to tell it visually?
After an accident stopped the Daytona 500 for two hours, Brad Keselowski went where no race car driver has gone before—tweeting during the race.
Brands that use paid advocates must be aware of proper disclosure policies in order to avoid conflicts with the Federal Trade Commission.
While the Costa Allegra is being towed slowly to Seychelles, Costa Cruises continues to leave out one of the five W’s: Why?
With 3 million people having texted or tweeted their votes in to help decide the slam-dunk contest, the NBA must now focus on keeping and engaging its ever-expanding international social audience.