Digital PR


avatar

PR and Cloud Computing Forecast: Sunny Skies, Slight Chance of Rain

Cloud computing is entering the mainstream as a way to further empower employees with tools to do their jobs from anywhere. | MORE »

Comments Off

avatar

Amex Classes Up Foursquare

Foursquare’s partnership with American Express is a "shot in the arm" for the start-up—and for location-based marketing on the whole. | MORE »

Comments Off

avatar

Are ‘Wants’ Stronger Than ‘Likes’?

A new app has hit the social media scene—one that lets you keep track of your wants and desires. Sounds like it might turn into a powerful tool for communicators. | MORE »

Comments Off

avatar

PepsiCo’s Bonin Bough to Keynote PR News’ Facebook Conference in San Francisco

PepsiCo’s Global Head of Digital will discuss how leading an organization’s "digital fitness" is a matter of survival for PR practitioners at PR News’ West Coast Facebook Conference on Aug. 9. | MORE »

Comments Off

avatar

Quick Study: Live Versus Remote Events; Corporate Distrust Still High; Customer Service Tweets Negative; ‘Mocial’ Integration

â–¶ Live or in Cyberspace? What are the relative draws of attending a live business event versus an online webinar? A Virtual Edge Institute and ROI of Engagement study aimed to find out. Overall, 43% … | MORE »

Comments Off

avatar

Use the Social Ask as a Springboard to Long-Term Engagement

To build enduring relationships in the digital front, provide your audience with a stake in participating with your brand. | MORE »

4 Comments

avatar

Too Much Authenticity Is Not What the People Want

The Redner Group found out the hard way that what doesn’t fly in a boardroom doesn’t fly on Twitter either. | MORE »

Comments Off

avatar

Web Site Waning? Use a Checklist for Maximum Impact

Keep your site from growing stale by adhering to a checklist that spans your site’s offerings, from branding to social networks and copy editing. | MORE »

Comments Off

avatar

Quick Study: Global Communication Functions Becoming the Norm; Customer PR Drives 20% of Trust in Companies

â–¶ It’s a Small PR World: Communications is going global, finds a study by the Public Relations Global Network. The survey of 206 comms executives across six continents finds seven out of 10 saying their … | MORE »

Comments Off

avatar

How to Keep Your Digital Programs ‘FTC-Free’

Working with online paid brand advocates without awareness of the Federal Trade Commission’s prior activity can open up your company to liability. | MORE »

Comments Off