A new chain of grilled cheese restaurants is decidedly high-tech, integrating mobile ordering and QR codes. As a PR pro, how are you doing with mobile?
Looking to engineer a grassroots campaign? Here are three proven strategies from the political comms front that you can use.
Qantas Airlines was looking to create buzz around their sponsored rugby team, the Wallabies, as it played for a championship. What they got though, was unwanted buzz for a Twitter contest.
Levick Strategic Communications VP Patrick Kerley prescribes five steps for PR pros to follow when developing apps on behalf of clients or organizations.
Security attacks through social networks are becoming more prevalent despite an increase in users changing their privacy settings. Will social PR campaigns be less effective because of this?
Building a second Web site may conjure fear and loathing, but there are certain advantages as communications challenges multiply and grow more complex.
Case Study: Real Estate B2B Breaks Ground for Mobile App With Internal Team Before Digging in With Industry Media
While mobile apps are developed primarily for the B2C space, a professional services B2B has thought outside the box, developing and promoting an app of its own—with great results.
Stern + Associates VP Jim Nichols explains why LinkedIn has grown to become the most-used social network by journalists.