Digital PR

Case Study: Using Twitter, American Airlines Defuses Security Incident

January 30th, 2012 by

After receiving a phone call saying a bomb was on board one of its planes, American Airlines’ social media-driven response was anything but phoned in.

Vassar Opts for the One-Way Channel Crisis Response

January 30th, 2012 by

When 76 early-decision applicants were mistakenly offered admission on a Friday, Vassar College apologized and told those affected to try calling on Monday.

7 Simple Ways to Track How Well-Liked Your Brand Is on Facebook

January 30th, 2012 by

Likeable Media’s Dave Kerpen, who will deliver the afternoon keynote at PR News’ Feb. 16 Digital PR Summit in San Francisco, offers easy ways to gauge fan affinity for brand.

7 Simple Ways to Track How Well-Liked Your Brand Is on Facebook

January 30th, 2012 by

Likeable Media’s Dave Kerpen, who will deliver the afternoon keynote at PR News’ Feb. 16 Digital PR Summit in San Francisco, offers easy ways to gauge fan affinity for brand.

Ship Crisis Affects Cruise Industry Rep

January 30th, 2012 by

In data exclusive to PR News, negative social sentiment about the cruise industry spiked the day after the Costa Concordia disaster.

Ship Crisis Affects Cruise Industry Rep

January 30th, 2012 by

In data exclusive to PR News, negative social sentiment about the cruise industry spiked the day after the Costa Concordia disaster.

The Accidental Agency: A Retrospective of My Life in PR

January 26th, 2012 by

Kathleen Henson reflects on her 20 years in PR and the mentors who influenced her career.

The Accidental Agency: A Retrospective of My Life in PR

January 26th, 2012 by

Kathleen Henson reflects on her 20 years in PR and the mentors who influenced her career.

4 Key Strategies to Effective Employee Crowdsourcing

January 25th, 2012 by

Looking for a way to boost employee engagement on the cheap? Look no further than internal crowdsourcing, but be sure to be transparent and inclusive in your approach.

One Login, Lots of Data: Google’s Simplified Privacy Policy

January 25th, 2012 by

Google has simplified its privacy policy to make for one experience across its products, helping the company better understand users’ Web tendencies.