Digital PR


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PR News Announces Digital PR Awards Finalists

PR News will honor the Digital PR Awards finalists at a dinner at New York’s Grand Hyatt on October 6. | MORE »

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Case Study: Grasshopper’s Multi-Sensory Campaign Grows by Leaps And Bounds, Creating Big Buzz Around Rebranding

Chocolate-covered grasshoppers and a video on entrepreneurship were two of the key components in the Grasshopper Group’s rebranding effort. | MORE »

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Online Makeover: As Technology Changes, So Should Your Web Site

New trends in the digital space may require organizations to upgrade or completely overhaul their Web sites; yet making wholesale changes could prove to be difficult and expensive. | MORE »

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Yesterday’s PR Pros, Today’s Chief Content Officers

The convergence of PR, advertising and digital tactics offers storytelling-savvy PR pros an opportunity to take the reins of content creation and management. | MORE »

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If Social Media Is Just Another To-Do List Item, Don’t Bother Doing It

All too frequently, organizations are jumping into social media marketing before they are crystal clear about their core target audience or their brand—or about the emotional connection they want to make. | MORE »

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Twitter Watch: Followers of Best Workplaces

Google leads Fortune’s Best Places to Work list in number of Twitter followers. | MORE »

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Social Media Helps Drive Agency Optimism

PR News quizzes three agency leaders about the economy’s effect on their business, and finds that clients are looking closely at social media—and at costs. | MORE »

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Social Media Guidelines: Command And Control or ‘Let ’er Rip!’

Empowerment, responsibility and protection are key hallmarks of strong social media guidelines, say the experts. But there’s a fine line between setting hard policies and applying looser guidelines. | MORE »

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For Crisis Response Web Leader, BP Spill a Marathon, Not a Sprint

The Coast Guard’s Ryan White gives PR News an inside look into the digital public affairs effort behind the oil spill crisis. | MORE »

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Apple’s iPad Gains Corporate and Consumer Fans

Communicators should take note as increasing numbers of companies and influential consumers are taking to Apple’s iPad. | MORE »

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