Digital PR


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2011 Legal PR Awards: Legal PR Blog

Winner: Hunton & Williams LLP and Jaffe PR – Privacy Blog Influences Global Privacy and Data Security Developments On Dec. 1, 2010, when the U.S. Federal Trade Commission released a long-awaited report proposing a new … | MORE »

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2011 Legal PR Awards: Client Newsletter

Winner: Duane Morris – Duane Morris Alumni Program Looking to tap a distinguished alumni network of more than 2,000 legal pros for business leads and valuable networking connections, in 2010 law firm Duane Morris created … | MORE »

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PR News Honors Winners of Legal PR Awards

Spanning digital PR, media relations, community relations and more, here are seven of the best legal PR initiatives from last year, feted at this year’s CSR Awards/Legal PR Awards luncheon in Washington, D.C. | MORE »

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Case Study: Twitter Connects Navy Sailors, Families and Fans—Proving There’s a Place for the Platform in the Military

The normally conservative U.S. Navy took a chance when it incorporated Twitter into its communications mix, but by being authentic, @NavyNews proved to be a successful communications outlet. | MORE »

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How to Punch Up Your Social Media Copy

Don’t make social media all about "me"; base your postings on interesting information for others to share online. Here are five ways to keep from being a social media bore. | MORE »

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PR News Survey: How Do You Define ‘Influencer’?

Given the importance of identifying and measuring influencers, PR News asked communicators to provide their own definition of the term. We present the top 10 answers, plus some honorable mentions. | MORE »

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Packed House in D.C. Proves Metrics Are Top of Mind Among PR Pros

Social media ROI and proving PR’s value to the C-suite were hot topics of discussion at the PR News PR Measurement Conference, held at the National Press Club in Washington, D.C.. | MORE »

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How to ID and Respond to Social Media Red Flags

Monitoring social media is your first line of defense. Here are some social media red flags that indicate you may have a PR crisis on your hands. | MORE »

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The Digital B2B Campaign: Agree on the Metrics First, Worry About Tools Later

Too often, the objectives of B2B social media programs are expressed using vague terms like “improve” or “expand.” Nearly everything can be measured, and the mere fact that you’re measuring results will make your CFO smile. | MORE »

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Big Brands Underuse Facebook, Local Merchants Signing On

Top brands remain cautious about soliciting audience engagement on Facebook, while smaller companies can’t resist the low cost of marketing on the social network. | MORE »

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