Case Study: Maytag Launches Facebook Page During Negative Spin Cycle, But Turns Dishwasher Disses Into Engaged Fans
Mandated to launch a Facebook page during a product recall, Maytag and PR agency Peppercom successfully morphed the page’s tone from negative to positive.
Twitter is putting a new emphasis on helping brands create more engaging experiences for their followers.
Porter Novelli’s Israel Mirsky suggests six questions to consider when analyzing your social media data.
Twitter’s trend algorithms are geared toward hot topics with major spikes in popularity, rather than those with sustained chatter over time, Twitter’s Matt Graves told NPR.
A glitch on Facebook revealed users’ photos that were meant to be hidden from view.
MWW Group EVP Jared Hendler provides five tips for connecting with hyper-engaged and like-minded fan sites, Facebook pages and Twitter feeds.
While much has been said about social media’s ability to change how a brand can interact with consumers, customers still find traditional customer service tenets to be more attractive.
The overarching theme of November 2011′s IABC/PRIME measurement conference? Research, measurement and evaluation capabilities are within reach and budget of all communicators.
Canadian liquid natural gas facility Canaport LNG puts itself to the test as it manages an invented crisis.