Digital PR


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Another Day, Another Viral Lie

P.T. Barnum would thrive in this era of knee-jerk news reports, blog posts and tweets. | MORE »

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Wheel Advantage: Five Benefits of the Hub and Spoke Social Model   

For companies with multiple social media destinations, the Hub and Spoke social media management model can spur greater engagement and increase collaboration with employees and customers. | MORE »

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No Myths Here: 5 Twitter Lessons Learned From the Discovery Channel

The Discovery Channel’s @MythBusters account didn’t earn more than 500,000 engaged followers based on the show’s star power alone. Here are five lessons learned to instantly boost your Twitter strategy. | MORE »

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Case Study: Multiple Twitter Touch Points Rocket Discovery Comms’ @MythBusters Into the Engagement Stratosphere

Not interested in attracting followers for followers’ sake, Discovery Communications initiated live chats, contests, a mysterious show insider and celebrities to establish a deep Twitter connection. | MORE »

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The Bold Ones: Vibrant External and Internal Cultures Drive Brand Success

Comprehensive community outreach, a big brand promise and a "handshake" are three of the bold strategies that drive Oregon-based Umpqua Bank’s success. | MORE »

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Scaling Up: Achieve Control and Value From ‘Local’ Social Media

Are your multiple social media destinations—via product, services and/or regions—languishing? It may be time to get a handle on them via a social media management system. | MORE »

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PR News Q&A: Adam Singer on Taking a Holistic Approach With Facebook

LEWIS PR’s Adam Singer, a presenter at the PR News Facebook Conference in San Francisco on August 9, says that Facebook must be carefully integrated with other relevant PR channels. | MORE »

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France Bans Facebook, Twitter Promos on TV; How Would This Play in the U.S.?

The French government again displays its often tough stand on the Internet by preventing TV networks from plugging their specific social media sites on their shows. | MORE »

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New Item to Add to Crisis Plan: Hacker Attack Response

The hacking of PBS’ Web sites offers a glimpse of a nightmare that all organizations fear but few are prepared for. | MORE »

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PR News Q&A: Monte Lutz on Engaging a Facebook Community

Edelman’s Monte Lutz offers a preview of his Aug. 9 Facebook Conference discussion on how—and how not to—build a community of continually engaged brand advocates. | MORE »

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