While a study finds that the number of corporate blogs is declining, experts say the platform yields an important digital/social PR benefit: control.
Case Study: Extreme Media Makeover: Baylor Health Care System Peps Up Tired Online Newsroom to Great ResultsFebruary 6th, 2012 by Scott Van Camp
Compelling content and innovative Web features have driven more than 10,000 visits per month for Baylor Health Care’s revamped online newsroom.
A presidential campaign is a brand like any other, and as such should aim for engagement on Twitter, not just amassing followers.
Mark Zuckerberg is telling potential investors to focus on the distant future and think beyond Facebook’s initial valuation—just in case it’s a slight disappointment.
Proper crisis communications now requires monitoring and responding across social media channels. Salesforce Radian6’s David B. Thomas provides five ways to organize a social crisis strategy.
Not every tweet or comment requires a response during a crisis—here’s a formula to help guide your social response strategy.
President Obama’s appearance on Google+ may have had promotional elements to it, but it was effective at putting the Hangouts feature on the map.
When 76 early-decision applicants were mistakenly offered admission on a Friday, Vassar College apologized and told those affected to try calling on Monday.