Digital PR


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Kids’ ‘Entertaining’ Talk

The Keller Fay Group finds from analyzing data from more than 3,600 panelists in the 13-17-year-old bracket that 74% talk about the media and entertainment. | MORE »

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Texting Shows Biz Promise in U.S. and U.K.

Almost 90% of U.S. and U.K. consumers prefer multichannel options for interacting with businesses, and more are using texting for appointment reminders, payment reminders and coupon deals. | MORE »

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Communicators Expect Big Things From Social Media, But Don’t Necessarily Use It 

A study found that nearly all senior-level corporate communicators surveyed expect social media to change significantly how corporate communications teams reach their target audiences. | MORE »

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Leverage Brand Evangelists via Facebook Groups

This simple, user-friendly enhancement meets a genuine need to share information with subsets of friends on Facebook. | MORE »

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Case Study: Post-Haiti Quake, Cruise Line Turns Rough Docking Decision Criticism Into a Smooth CSR story

After a wave of negative press followed Royal Caribbean’s decision return to its long-visited Haitian port just days after the massive earthquake struck the island in January, the cruise company was able to turn the course of the coverage with consistent messaging. | MORE »

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Candidates Take Social Media Midterms: McMahon and Blumenthal Wrestle Online

While many political candidates are getting social media right, others have proved that having a presence online can lead to more harm than good if not executed correctly. | MORE »

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The Social CEO: How ‘Out There’ Should Your Leader Be?

With digital/social communications in the forefront, and with corporate and CEO reputations at an all-time low, why aren’t more leaders dipping their toes into cyberspace, at least in the shallow part? | MORE »

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Twitter Watch: Republican Lawmakers More Apt to Tweet

A good percentage of U.S. senators and House representatives have Twitter accounts—proof that social media has a firm foothold in the nation’s capital. | MORE »

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PR News/BurrellesLuce Survey: Staffing Constraints Limit Social Media Measurement

A new PR News/BurrellesLuce social media management and measurement survey also finds that metrics for social networks are lacking. | MORE »

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Social Media Tactics, Measurement Loom Large at Digital PR Summit

Hundreds of PR professionals got top tips from the experts on a range of digital and social media practices at PR News’ Digital PR Summit in New York. One basic, but crucial, piece of advice from Sarah Evans: Get a social media policy in place. | MORE »

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