Case Study: Cocktail of Strong Media Relations and Tongue-in-Cheek Advocacy Boosts T.G.I. Friday’s Bartender Competition
Peppercom refreshes a 20-year-old event by mixing bartending with the Olympics—and ultimately drives more traffic to T.G.I. Friday’s.
While the Flip may be no more, new, affordable video technologies have come to the forefront. However, compelling content is still the main ingredient.
Whether or not Google+ will ultimately challenge Facebook’s social media domination, PR professionals should take careful note of the new platform—which has seen record adoption rates.
When HP killed its TouchPad tablet last week, prices initially tumbled and demand for the product went through the roof. Should HP have done more to keep the TouchPad alive, even in death?
Privacy concerns, boredom and a distancing from "superficial" contacts has led some some users to visit social media sites less frequently.
Dane Frederiksen, principal at Digital Accomplice, provides five tips for using video content to boost your PR efforts.
While Google still hasn’t released brand pages for its highly touted Google+ platform, PR pros need to be able to hit the ground running once they’re made available. Weber Shandwick digital community manager Marcy Massura provides four starting points for orientation.