Digital PR


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PR News Announces Winners of 2012 Nonprofit PR Awards

Excellence in nonprofit communications was celebrated at a luncheon event at Washington, D.C.’s National Press Club on March 15. | MORE »

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March Madness Social Media Rankings: Kansas Outshines Duke

Schwartz MSL’s 2012 social media power rankings show which schools have built strong followings for their teams on social media. | MORE »

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‘Beautiful’ Profile Pages and Video Coming to Pinterest

Pinterest will soon introduce revised profile pages for users and new features for discovering content across the Web. | MORE »

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7 Tips for Writing Headlines That Pop in a Journalist’s Inbox

Don’t be obscure or too clever with your headlines and subject lines, says The In-House Writer’s Andrew Hindes. | MORE »

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‘Kony’ Video Prompts 100 Million Views and Some Criticism

While Invisible Children’s film exposed a brutal African warlord, it also put the organization and its business model under a microscope. | MORE »

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Highlight Geo-Social App, Multi-Screen Engagement Star at SXSW

Hunter PR’s Michael J. Lamp reports on the hot trends at SXSWi for PR News—and, yes, Pinterest is one of them. | MORE »

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3 Ways PR Pros Are Driving Conversations at SXSW

Communicators aren’t just paying attention at SXSWi, they are actively driving the buzz and conversations there as well, says Hunter PR’s Jason Winocour. | MORE »

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Social Watch: Women Trump Men in Social Network and Blog Visits

Nielsen’s report on U.S. digital consumers breaks down just who is visiting social networks and blogs. | MORE »

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B2B Communications: ‘Fatigue’ Aside, Facebook Drives Deep Engagement of Targeted Audiences

B2B brands may have jumped into Facebook later than consumer brands, but they can still reap the engagement and awareness benefits of the social network. | MORE »

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Case Study: Influencers Wanted—Bevy of Mommy Bloggers Send Infantino’s Test-Drive Campaign Into High Gear

Make no mistake, the power of moms online is great, as demonstrated by product PR/awareness efforts by baby product maker Infantino. | MORE »

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