Winner: AICPA – ThisWaytoCPA How do you make a 124-year-old organization of certified public accountants sexy to college kids? You create a recruiting Web site that appeals to budding accountants and market the heck out… Continued
Digital & Technology
2012 Platinum PR Awards: Word of Mouth/Viral
September 15th, 2012 by PRNEWSWinner: Marina Maher Communications – Head & Shoulders’ Mane Man Delivers Legendary Results by Scaring ‘Guy’s Guys’ All Over the World The team at Marina Maher and P&G’s Head & Shoulders joined forces to develop a partnership… Continued
2012 Platinum PR Awards: Product Launch
September 15th, 2012 by PRNEWSWinner: Cone Communications- My Underwear is Cooler Than yours: Jockey Launches Staycool Collection For the launch of Jockey International’s new Staycool Collection, Cone Communications developed a four-phase approach that included a collection launch, an… Continued
2012 Platinum PR Awards: Web Site Marketing
September 15th, 2012 by PRNEWSWinner: Home Front Communications – Freight Rail Works The Association of American Railroads (AAR) was looking to create an online destination where users could come and learn about the freight rail system. But not just any user,… Continued
2012 Platinum PR Awards: Pro Bono
September 15th, 2012 by PRNEWSCo-Winner: Georgia Dental Association – Georgia Mission of Mercy Communications Plan After recognizing a decline in the state-funded dental care safety net for adults in Georgia during the economic recession, a network of dentists took action by… Continued
2012 Platinum PR Awards: Small PR Firm of the Year
September 15th, 2012 by PRNEWSCo-Winner: Henson Consulting If you ever needed proof that bigger isn’t always better, Chicago’s Henson Consulting’s 16-person team delivered imaginative, entertaining and, best of all, revenue boosting campaigns for an A-list of clients. Clients include… Continued
2012 Platinum PR Awards: Trade Show/Event PR
September 15th, 2012 by PRNEWSWinner: Hill+Knowlton Strategies Ford Motor Company at CES 2012: We are a Technology Company Ford, looking to lead the technology conversations—not with GM or Chrysler, but with Google, IBM and Apple—looked to the 2012 International Consumer… Continued
2012 Platinum PR Awards: Pro Bono
September 15th, 2012 by PRNEWSCo-Winner: Georgia Dental Association – Georgia Mission of Mercy Communications Plan After recognizing a decline in the state-funded dental care safety net for adults in Georgia during the economic recession, a network of dentists took action by… Continued
2012 Platinum PR Awards: Hall of Fame
September 15th, 2012 by PRNEWSWe honor our 2012 Hall of Fame inductees—campaigns or initiatives with outstanding communications programs that have not just made an impact over the past several years but that we feel will likely be referred to… Continued
2012 Platinum PR Awards: Speeches
September 15th, 2012 by PRNEWSWinner: U.S. Postal Service – Purple Heart with Ribbon Forever Stamp Dedication In 2011, the USPS issued its Purple Heart postage stamp in a new Forever Stamp design. As one of the largest civilian employers of… Continued