Winner: Cohn & Wolfe with Valvoline – Guaranteeing a New Era in Polling: Valvoline & SportingNews.com Team to Empower Fans Faced with the challenge of reinvigorating the Valvoline Engine Guarantee program, Cohn & Wolfe decided to go… Continued
Digital & Technology
2012 Platinum PR Awards: Research & Measurement
September 15th, 2012 by PRNEWSWinner: PRIME Research – Changing Behavior Through PR: Earned Media Boosts Campaign Effectiveness During Medicare Open Enrollment The Centers for Medicaid and Medicare (CMS) were having a hard time quantifying the ROI on their communications… Continued
2012 Platinum PR Awards: Re-Branding/Re-Positioning
September 15th, 2012 by PRNEWSCo-Winner: Ogilvy Public Relations – Taking Ford Further After successfully creating a comeback story after the economic downturn, Ford needed another kind of story—one that put consumers at the heart of its brand. To bring… Continued
2012 Platinum PR Awards: Marketing Communications
September 15th, 2012 by PRNEWSWinner: AICPA – ThisWaytoCPA How do you make a 124-year-old organization of certified public accountants sexy to college kids? You create a recruiting Web site that appeals to budding accountants and market the heck out of it—and… Continued
2012 Platinum PR Awards: Podcast/Videocast
September 15th, 2012 by PRNEWSWinner: American Chemical Society – Bytesize Science Originally launched in 2010, the Bytesize Science video series—designed to help the public discover chemistry in an educational and entertaining way—was relaunched in 2011 in an effort to gain more… Continued
2012 Platinum PR Awards: Marketing Communications
September 15th, 2012 by PRNEWSWinner: AICPA – ThisWaytoCPA How do you make a 124-year-old organization of certified public accountants sexy to college kids? You create a recruiting Web site that appeals to budding accountants and market the heck out of it—and… Continued
2012 Platinum PR Awards: Marketing Communications
September 15th, 2012 by PRNEWSWinner: AICPA – ThisWaytoCPA How do you make a 124-year-old organization of certified public accountants sexy to college kids? You create a recruiting Web site that appeals to budding accountants and market the heck out… Continued
2012 Platinum PR Awards: Word of Mouth/Viral
September 15th, 2012 by PRNEWSWinner: Marina Maher Communications – Head & Shoulders’ Mane Man Delivers Legendary Results by Scaring ‘Guy’s Guys’ All Over the World The team at Marina Maher and P&G’s Head & Shoulders joined forces to develop a partnership… Continued
2012 Platinum PR Awards: Product Launch
September 15th, 2012 by PRNEWSWinner: Cone Communications- My Underwear is Cooler Than yours: Jockey Launches Staycool Collection For the launch of Jockey International’s new Staycool Collection, Cone Communications developed a four-phase approach that included a collection launch, an… Continued
2012 Platinum PR Awards: Web Site Marketing
September 15th, 2012 by PRNEWSWinner: Home Front Communications – Freight Rail Works The Association of American Railroads (AAR) was looking to create an online destination where users could come and learn about the freight rail system. But not just any user,… Continued