Digital PR


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CSR Reporting: Data Is Only a Third of the Communications Equation

While it helps to consider Global Reporting Initiative guidelines when presenting CSR data, getting your story straight is also a major part of the equation. | MORE »

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Are ‘Pollinators’ the New Queen Bees of the Internet?

Through hyperactive online sharing around their passion points, a new class of online influencers called "pollinators" has emerged on the Web. | MORE »

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Execs Admit to Social Media’s Power, But Are Behind the Curve

Thanks to social media’s impact on customer service and loyalty, most executives recognize that future business success is dependent on having a social media strategy in place. | MORE »

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Tip Sheet: Five Steps to Aligning Strategy With Social Media

Despite the temptation to deploy social media "out of the box," the networks must be integrated with an organization’s strategic plan. Here are some tips for full alignment. | MORE »

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Case Study: Energy Education Sparks Reluctant Consumers to Get On Board With Trane’s Heating and Air Products

In a stagnant economy, PR agency Carmichael Lynch Spong and HVAC manufacturer Trane broke through consumer purchase barriers with product reliability and energy-saving proof points. | MORE »

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Quick Study: Are ‘Pollinators’ the New Queen Bees of the Internet? Execs Say Social Media Is Critical for Business Success

â–¶ Forget Influentials, Try Pollinators: According to a new study of online influencers by Martini Media and Added Value, there’s a new class of über-influencer online called “pollinators”—defined as 20% of the Internet population with … | MORE »

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Public Relations in the Age of the Mega-Crisis: Real-Life Strategies That Work

Conventional wisdom says B2B communicators are behind the curve when it comes to crisis response—here are four examples of enterprise crisis comms that disprove that theory. | MORE »

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Does Hack of Fox News Twitter Page Portend Tweets to Come?

Early Monday morning, Twitter posts on @foxnewspolitics reported that President Obama was assassinated. As the political fervor builds, what’s to keep more malicious hacks from occurring? | MORE »

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An ‘Awesome’ Headline Grabber From Facebook

Mark Zuckerberg shoves Google aside on his way back to the top of the tech news cycle. | MORE »

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PR News Q&A: An Audience-First Approach to Facebook Engagement

WCG’s Tim Marklein discusses going beyond the number of likes and understanding how fan engagement can boost advocacy for your brand. | MORE »

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