Martin Waxman, APR, says too many PR pros are putting the "what" of social media ahead of the "why."
After being called out for uploading user address book data, the mobile social networking app developer went "nuclear" to regain user trust.
Current PR/Wikipedia controversy aside, education and common sense should be used by PR pros looking to leverage the online encyclopedia.
Wieck Media CEO Tim Roberts provides four tips for building a pre-populated destination to have waiting for the media in the event of a crisis.
Tweeters went on all-out blitz before and during the Super Bowl, widening the reach of flubs and obscene gestures.
While a study finds that the number of corporate blogs is declining, experts say the platform yields an important digital/social PR benefit: control.