Digital PR

Facebook’s Message to Investors: Look to the Stars

February 2nd, 2012 by

Mark Zuckerberg is telling potential investors to focus on the distant future and think beyond Facebook’s initial valuation—just in case it’s a slight disappointment.

PR News Poll: All Hands on Deck for Social Media

February 2nd, 2012 by

PR News asked members of its online community if everyone on their communications team is expected to engage in social media.

PR News Poll: All Hands on Deck for Social Media

February 2nd, 2012 by

PR News asked members of its online community if everyone on their communications team is expected to engage in social media.

5 Tips for a Successful Social Media Crisis Response

February 1st, 2012 by

Proper crisis communications now requires monitoring and responding across social media channels. Salesforce Radian6’s David B. Thomas provides five ways to organize a social crisis strategy.

How to Determine Which Social Comments to Respond to in a Crisis

January 31st, 2012 by

Not every tweet or comment requires a response during a crisis—here’s a formula to help guide your social response strategy.

Google+ Hangouts Gets Presidential Seal of Approval

January 31st, 2012 by

President Obama’s appearance on Google+ may have had promotional elements to it, but it was effective at putting the Hangouts feature on the map.

B2B Communications: Use Integrated Approach to Engage Industry Analysts and Manage Reputation

January 30th, 2012 by

B2B PR pros discuss the changing face of analyst relations and the new techniques being used to reach these important targets.

Case Study: Using Twitter, American Airlines Defuses Security Incident

January 30th, 2012 by

After receiving a phone call saying a bomb was on board one of its planes, American Airlines’ social media-driven response was anything but phoned in.

Case Study: Using Twitter, American Airlines Defuses Security Incident

January 30th, 2012 by

After receiving a phone call saying a bomb was on board one of its planes, American Airlines’ social media-driven response was anything but phoned in.

Vassar Opts for the One-Way Channel Crisis Response

January 30th, 2012 by

When 76 early-decision applicants were mistakenly offered admission on a Friday, Vassar College apologized and told those affected to try calling on Monday.