Digital PR


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PepsiCo’s Bonin Bough to Keynote PR News’ Facebook Conference in San Francisco

PepsiCo’s Global Head of Digital will discuss how leading an organization’s "digital fitness" is a matter of survival for PR practitioners at PR News’ West Coast Facebook Conference on Aug. 9. | MORE »

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Quick Study: Live Versus Remote Events; Corporate Distrust Still High; Customer Service Tweets Negative; ‘Mocial’ Integration

â–¶ Live or in Cyberspace? What are the relative draws of attending a live business event versus an online webinar? A Virtual Edge Institute and ROI of Engagement study aimed to find out. Overall, 43% … | MORE »

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Use the Social Ask as a Springboard to Long-Term Engagement

To build enduring relationships in the digital front, provide your audience with a stake in participating with your brand. | MORE »

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Too Much Authenticity Is Not What the People Want

The Redner Group found out the hard way that what doesn’t fly in a boardroom doesn’t fly on Twitter either. | MORE »

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Web Site Waning? Use a Checklist for Maximum Impact

Keep your site from growing stale by adhering to a checklist that spans your site’s offerings, from branding to social networks and copy editing. | MORE »

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Quick Study: Global Communication Functions Becoming the Norm; Customer PR Drives 20% of Trust in Companies

â–¶ It’s a Small PR World: Communications is going global, finds a study by the Public Relations Global Network. The survey of 206 comms executives across six continents finds seven out of 10 saying their … | MORE »

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How to Keep Your Digital Programs ‘FTC-Free’

Working with online paid brand advocates without awareness of the Federal Trade Commission’s prior activity can open up your company to liability. | MORE »

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Climbing the Message Analytics Ladder: A Step-by-Step Guide to Measurement

This adaptation from the just-published PR Measurement Guidebook Vol. 5 offers tips to measure how loud your voice is resonating across different media platforms. | MORE »

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Community-Minded PR Hiring Bucks Unemployment Trend

One PR agency has turned to a crowdsourcing community to get fresh ideas, provide students with real-world challenges—and open a talent pipeline for its internships and entry-level staff positions. | MORE »

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An Ill-Timed Missive From Citi

Another PR lesson learned in this brutal season of online hacking: When your data’s been breached, quickly pay a visit to your marketing team. | MORE »

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