Co-Winner: The Clorox Company – Check-in for Check Ups When Clorox wanted to create a program rewarding consumers for practicing healthy habits, it teamed up with the Children’s Health Fund to create Check-In for Checkups, a… Continued
Digital & Technology
2012 Platinum PR Awards: PR On a Shoestring
September 15th, 2012 by PRNEWSCo-Winner: American Academy of ophthalmology – Want Scary Eyes? The Dangers of Non-Prescription Decorative Contact Lenses To the American Academy of Ophthalmology, people who wear non-prescription decorative contact lenses just aren’t seeing straight. So the organization launched… Continued
2012 Platinum PR Awards: WOW! Award
September 15th, 2012 by PRNEWSCo-Winners: Co-Winner: H&R Block – The ’Stache Act, a case study of the greatest mustache campaign in history The public relations business is full of creative, talented people, so we come to expect great campaigns. Every once… Continued
2012 Platinum PR Awards: Facebook Campaign
September 15th, 2012 by PRNEWSWinner: American Airlines with Weber Shandwick – MassMutual’s Tornado Relief Efforts’ American Airlines needed a new way to promote its AAdvantage program not only with current members, but with the masses overall, and Facebook proved to be the missing ingredient.… Continued
2012 Platinum PR Awards: Satellite Media Tour
September 15th, 2012 by PRNEWSWinner: RF|Binder and McGraw-Hill Education – Tablets and Devices: An Educational Frontier To support McGraw-Hill Education’s commitment to developing innovative digital education tools and take advantage of new tablets coming to market, R|F Binder used… Continued
2012 Platinum PR Awards: Online Press Room/Media Center
September 15th, 2012 by PRNEWSWinner: Synapyic Digital – Rotary International Media Center Powered by Synaptic Digital: To give journalists and other stakeholders around the world “at your fingertips” access to Rotary International materials, Synaptic Digital designed eight language- specific libraries… Continued
2012 Platinum PR Awards: Video Program
September 15th, 2012 by PRNEWSWinner: Resolute Consulting – Brookfield Zoo: Operation Rhino Rather than send the Brookfield Zoo’s Board of Directors an annual report and presentation on the zoo’s initiatives for the year, the zoo tapped Resolute Consulting for a creative… Continued
2012 Platinum PR Awards: Research and Measurement
September 15th, 2012 by PRNEWSWinner: PRIME Research: Changing Behavior Through PR: Earned Media Boosts Campaign Effectiveness During Medicare Open Enrollment The Centers for Medicaid and Medicare (CMS) were having a hard time quantifying the ROI on their communications efforts… Continued
2012 Platinum PR Awards: Online Communications
September 15th, 2012 by PRNEWSWinner: Cohn & Wolfe with Valvoline – Guaranteeing a New Era in Polling: Valvoline & SportingNews.com Team to Empower Fans Faced with the challenge of reinvigorating the Valvoline Engine Guarantee program, Cohn & Wolfe decided to go… Continued
2012 Platinum PR Awards: Research & Measurement
September 15th, 2012 by PRNEWSWinner: PRIME Research – Changing Behavior Through PR: Earned Media Boosts Campaign Effectiveness During Medicare Open Enrollment The Centers for Medicaid and Medicare (CMS) were having a hard time quantifying the ROI on their communications… Continued