Digital PR

How PR Can Forge Peaceful Coexistence With Wikipedia

February 6th, 2012 by

Current PR/Wikipedia controversy aside, education and common sense should be used by PR pros looking to leverage the online encyclopedia.

4 Tips for Building ‘Dark Sites’ To Help In Times of Crisis

February 6th, 2012 by

Wieck Media CEO Tim Roberts provides four tips for building a pre-populated destination to have waiting for the media in the event of a crisis.

Twitter, Mini-Controversies, All Part of Super Bowl Experience

February 6th, 2012 by

Tweeters went on all-out blitz before and during the Super Bowl, widening the reach of flubs and obscene gestures.

Charting the Industry: Is the Blog Fading? Don’t Bet On It

February 6th, 2012 by

While a study finds that the number of corporate blogs is declining, experts say the platform yields an important digital/social PR benefit: control.

Charting the Industry: Is the Blog Fading? Don’t Bet On It

February 6th, 2012 by

While a study finds that the number of corporate blogs is declining, experts say the platform yields an important digital/social PR benefit: control.

Like All Brands, Presidential Campaigns Must Convert Followers to ‘Customers’

February 3rd, 2012 by

A presidential campaign is a brand like any other, and as such should aim for engagement on Twitter, not just amassing followers.

PR News Poll: All Hands on Deck for Social Media

February 2nd, 2012 by

PR News asked members of its online community if everyone on their communications team is expected to engage in social media.

PR News Poll: All Hands on Deck for Social Media

February 2nd, 2012 by

PR News asked members of its online community if everyone on their communications team is expected to engage in social media.

Facebook’s Message to Investors: Look to the Stars

February 2nd, 2012 by

Mark Zuckerberg is telling potential investors to focus on the distant future and think beyond Facebook’s initial valuation—just in case it’s a slight disappointment.

5 Tips for a Successful Social Media Crisis Response

February 1st, 2012 by

Proper crisis communications now requires monitoring and responding across social media channels. Salesforce Radian6’s David B. Thomas provides five ways to organize a social crisis strategy.