Digital PR

Like All Brands, Presidential Campaigns Must Convert Followers to ‘Customers’

February 3rd, 2012 by

A presidential campaign is a brand like any other, and as such should aim for engagement on Twitter, not just amassing followers.

PR News Poll: All Hands on Deck for Social Media

February 2nd, 2012 by

PR News asked members of its online community if everyone on their communications team is expected to engage in social media.

PR News Poll: All Hands on Deck for Social Media

February 2nd, 2012 by

PR News asked members of its online community if everyone on their communications team is expected to engage in social media.

Facebook’s Message to Investors: Look to the Stars

February 2nd, 2012 by

Mark Zuckerberg is telling potential investors to focus on the distant future and think beyond Facebook’s initial valuation—just in case it’s a slight disappointment.

5 Tips for a Successful Social Media Crisis Response

February 1st, 2012 by

Proper crisis communications now requires monitoring and responding across social media channels. Salesforce Radian6’s David B. Thomas provides five ways to organize a social crisis strategy.

How to Determine Which Social Comments to Respond to in a Crisis

January 31st, 2012 by

Not every tweet or comment requires a response during a crisis—here’s a formula to help guide your social response strategy.

Google+ Hangouts Gets Presidential Seal of Approval

January 31st, 2012 by

President Obama’s appearance on Google+ may have had promotional elements to it, but it was effective at putting the Hangouts feature on the map.

Case Study: Using Twitter, American Airlines Defuses Security Incident

January 30th, 2012 by

After receiving a phone call saying a bomb was on board one of its planes, American Airlines’ social media-driven response was anything but phoned in.

Vassar Opts for the One-Way Channel Crisis Response

January 30th, 2012 by

When 76 early-decision applicants were mistakenly offered admission on a Friday, Vassar College apologized and told those affected to try calling on Monday.

7 Simple Ways to Track How Well-Liked Your Brand Is on Facebook

January 30th, 2012 by

Likeable Media’s Dave Kerpen, who will deliver the afternoon keynote at PR News’ Feb. 16 Digital PR Summit in San Francisco, offers easy ways to gauge fan affinity for brand.