Digital PR


avatar

Digital Staffing Flattens in Spring—Agencies Hiring Most

Employers in the digital communications sector report both fewer hiring plans this spring and difficulties in hiring appropriate candidates for open positions, while agencies boast aggressive hiring plans. | MORE »

Comments Off

avatar

Tip Sheet: Apply the Golden Rule in Your Client Relationships

Close collaboration with your clients leads to better results, but concrete steps need to be taken to achieve an empathetic partnership, says PR News Advisory Board member and Solomon McCown & Co. CEO Helene Solomon. | MORE »

Comments Off

avatar

Case Study: Levi’s Sustainability Initiative Proves That a Solid CSR Message Does Wash With the Public

In order to curb its environmental impact—one pair of jeans at a time—Levi Strauss and Edelman fashioned a strong consumer call to action driven by influencer identification and online conversation. | MORE »

Comments Off

avatar

Quick Study: Millennials Prefer Change Through Individual Actions; Digital Staffing Flattens in Spring—Agencies Hiring Most

As the economy slowly picks up, major media coverage of the top 100 U.S. corporations (tracked Dec. 2010 – April 2011) is decidedly positive, particularly management-themed stories—despite their low share of voice. Could it be … | MORE »

Comments Off

avatar

How to Increase Visibility via Social Bookmarking

Social bookmarking sites like Delicious and Trunk.ly are, in essence, search engines and should be leveraged in lifting your content’s—and your brand’s—profile. | MORE »

Comments Off

avatar

‘Views’ You Can Lose: Beefed Up Tools Alter Online Video Measurement Goals

As online video views continue to proliferate across the Web, four digital PR experts weigh in on the most effective ways to distribute, track and measure video success. | MORE »

Comments Off

avatar

PR News Q&A: Keys to Increasing Facebook Engagement

Want to keep your Facebook likers engaged? Facebook Conference speaker Jason Winocour of Hunter PR recommends useful and entertaining content, and open dialogue—and try not to delete negative posts. | MORE »

1 Comment

avatar

Creating a Winning Facebook Strategy: 10 Questions to Like

Geoff Livingston, co-founder of Zoetica and the keynote speaker for PR News’ May 24 Facebook Conference, lays out 10 crucial questions for organizations to consider when developing a Facebook strategy. | MORE »

Comments Off

avatar

Avoid Shiny Objects: Four Social Media Strategies to Engage the Fifth Estate

In this excerpt from his upcoming book, "Welcome to the Fifth Estate: How to Create and Sustain a Winning Social Media Strategy," PR News Facebook Conference keynoter Geoff Livingston lays out four strategies that organizations use to build their online communities. | MORE »

Comments Off

avatar

Data Point: The Top Corporate Citizens And Their Presence on Facebook

How much does the public “like” the best corporate citizens? PR News is tracking companies on Facebook that the public perceives as tops in CSR, from a list compiled by the Boston College Center for … | MORE »

Comments Off