Hill & Knowlton senior VP Jeff Mangum poses 12 question for an organization to gauge whether it’s prepared for a crisis, from having a social media policy in place to having a media monitoring program.
Albe Zakes of "upcycling" company TerraCycle will present a case study on harnessing the power of Facebook on modest budgets at PR News’ Dec. 1 Facebook Conference in Washington, D.C.
It’s good to be a generous benefactor to the community, but think about the broader business goals before leaping into a community involvement program.
Case Study: Bilingual and Influencer Comms Breathe Life Into Campaign for Hispanic Asthma Resource Center
Research was the key in designing a PR program educate the Hispanic community about the triggers and treatment for asthma.
Creating true passion for your brand amongst customers is about building a strong emotional connection—kind of like a courtship.
For overall social media program success, It’s important to evaluate every campaign across its beginning, middle and end.