A presidential campaign is a brand like any other, and as such should aim for engagement on Twitter, not just amassing followers.
Mark Zuckerberg is telling potential investors to focus on the distant future and think beyond Facebook’s initial valuation—just in case it’s a slight disappointment.
Proper crisis communications now requires monitoring and responding across social media channels. Salesforce Radian6’s David B. Thomas provides five ways to organize a social crisis strategy.
Not every tweet or comment requires a response during a crisis—here’s a formula to help guide your social response strategy.
President Obama’s appearance on Google+ may have had promotional elements to it, but it was effective at putting the Hangouts feature on the map.
After receiving a phone call saying a bomb was on board one of its planes, American Airlines’ social media-driven response was anything but phoned in.
When 76 early-decision applicants were mistakenly offered admission on a Friday, Vassar College apologized and told those affected to try calling on Monday.
Likeable Media’s Dave Kerpen, who will deliver the afternoon keynote at PR News’ Feb. 16 Digital PR Summit in San Francisco, offers easy ways to gauge fan affinity for brand.