Digital PR


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Twitter Turns Six

Twitter may just be entering kindergarten, but the social platform already has proven its worth to the world, and expanded its Promoted Tweets offering on mobile. | MORE »

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Biz Bloggers to CEOs: It’s All About R-E-S-P-E-C-T

CEOs lack comprehension of the blogosphere’s power and influence, bloggers say. | MORE »

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4 Ways to Make Employee Engagement a Laughing Matter

Peppercom managing partner and part-time stand-up comic Steve Cody recommends incorporating humor into your organization’s DNA. | MORE »

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As ‘Cheating’ Ad Makes the Rounds, Reebok Remains Mute

Reebok is under fire for an ad campaign telling men to cheat on their girlfriends instead of their workout regimen, but no one knows for sure if the campaign itself is authentic. | MORE »

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Case Study: Siemens Industry’s Plantville Proves That Some Games Really Can Be Played at the Office

Siemens’ online game that allows anyone to manage their own manufacturing plant has turned into an important external and internal engagement platform for the company. | MORE »

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It’s a (Third) Party for Pinterest

Invitation-only site Pinerly promises to help Pinterest users with a dashboard for scheduling pins and viewing statistics. | MORE »

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Journalists in New Beats? Focus on Opportunities, Not the Headaches

New media realities point to the possibility of relatively inexperienced journalists covering unfamiliar beats and industries—and that can be a good thing. | MORE »

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Charting the Industry: Engage in Real Time for Better Outcomes

The addition of real-time marketing to communications outreach has been found to significantly increase desirable consumer behaviors. | MORE »

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Hunger Gains: Food Gets Most Pinterest Repins

Food-oriented pins are exceedingly popular on Pinterest. | MORE »

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Obama’s Extended Campaign Messaging Hits YouTube

The Obama campaign’s new documentary on its YouTube channel includes a donation option, but will viewers watch all 17 minutes? | MORE »

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