Digital PR


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Small Companies Go Big on Social Media

Being active on Facebook, LinkedIn and Twitter is now an everyday business activity for small- and medium-size organizations looking to both maintain relationships with existing customers and attract new ones. | MORE »

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Video Explodes on Media Sites

The use of video by online media Web sites dramatically rose in the last year, and shows no signs of slowing in 2011. | MORE »

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PR News Poll: Obama the Most Desired Facebook ‘Like’

President Obama edged out Oprah Winfrey in a PR News poll that pitted 12 high-profile personalities against each other for top Facebook like, while Donald Trump came in a distant fourth. | MORE »

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Companies’ Social Media Offerings Fall Short on Business Info  

Don’t disconnect your company’s phones just yet—few consumers find that organizations’ social media pages offer enough business-related information, and more than half prefer to connect with customer service via telephone. | MORE »

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Hispanic Social Media Gap to Close

A major rise in the both funding and usage of social media programs designed to specifically target the Hispanic market is expected over the next fiscal year. | MORE »

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Social Web Is Driven By Content Sharing 

PR pros dedicating significant time and efforts in social media will be glad to know that consumers are also actively sharing content, including external links and brand mentions. | MORE »

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Image Patrol: Southwest Airlines vs. Go Daddy: Proactive Approach Rules Again

The responses of Go Daddy and Southwest Airlines to their respective crises couldn’t be more different—one is listening and the other is talking louder. Guess which company gets the better grade? | MORE »

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Case Study: Ditch the Spritz: PR Moves a Taboo Women’s Topic Into The Pop Culture Realm With Help From Whoopi

Light bladder leakage is an uncomfortable topic to be sure, but Marina Maher Comms and Kimberly-Clark put LBL out front in a successful positioning of the Poise brand. | MORE »

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Quick Study: Hispanic Gap to Close; Relevance In Orgs Explored; Biz Info Lacking on Facebook; Online Content Consumed

â–¶ Social Media en Español: A social media gap that exists in the Hispanic market could present opportunities for communicators. The 2011 TeleNoticias-LatinoWire Hispanic Social Media Survey says 92% of companies polled have social media … | MORE »

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The Renaming Game: Crystal Clear Goals Trump New Business Cards

With their fingers on the pulse of stakeholder awareness, PR professionals are uniquely positioned to be at the forefront of an organization’s name change. | MORE »

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