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Not every tweet or comment requires a response during a crisis—here’s a formula to help guide your social response strategy.
President Obama’s appearance on Google+ may have had promotional elements to it, but it was effective at putting the Hangouts feature on the map.
In data exclusive to PR News, negative social sentiment about the cruise industry spiked the day after the Costa Concordia disaster.
For the PR executive, it’s not all about smart social media tactics—it’s also about becoming a strategic leader in social media within your organization.
B2B PR pros discuss the changing face of analyst relations and the new techniques being used to reach these important targets.
After receiving a phone call saying a bomb was on board one of its planes, American Airlines’ social media-driven response was anything but phoned in.
When 76 early-decision applicants were mistakenly offered admission on a Friday, Vassar College apologized and told those affected to try calling on Monday.