In today’s PR world, every customer must be treated the same way PR people used to treat journalists.
Perhaps it’s a nightmare you haven’t considered: That chain of social media communication that seemed so disposable at the time needs to be recovered, and you fear it may be gone forever.
Case Study: Trio Spreads Happiness Virus Globally, While Coca-Cola Brand Awareness Efforts Have a Local Flavor
Coca-Cola refreshed its international brand image with a PR campaign that sent three lovers of the carbonated beverage around the world in one year to visit all 206 countries in which Coke is sold.
Social/digital media has changed the press release—for the better. Here are 10 tips to help you make your press release come alive online with search optimization techniques.
Should social media posts, tweets, videos and the like be saved by an organization? Or is it enough to depend on the platforms themselves when the need to find such content arises?
We asked PR News Advisory Board members about the trends and challenges within the PR discipline in 2010, and what the New Year will bring. Not too surprisingly, social media was a big topic of conversation, as was the acceptance of communications strategies in the C-suite.
With the New Year upon us, we look back to Dec. 31, 2009, when North 6th Agency hosted multi-site bashes that broke a Guinness World Record and helped launch the Wisp toothbrush.
Small business owners see social media as a key to customer engagement, says a survey by Constant Contact.
There are many things to consider when integrating blogs and other social networks into an IR program—such as disclosure and adhering to legal compliance.
Have all your crisis ducks in a row? Here’s a checklist of questions from John R. Brooks of the Communication Services of the Evangelical Lutheran Church that may save you some trouble.