Digital PR


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Case Study: Leveraging a Duke Hoops Tradition, Virtual Campout Contest Gathers Alumni and Data in a Slam-Dunk Effort

Duke’s Fuqua School of Business leveraged the men’s basketball "Campout" tradition to increase student and alumni participation and build awareness of its global presence. | MORE »

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When Submitting a PR Resume, Always ‘Cover’ Yourself First

Makovsky + Company’s Steve Seeman and Ruder Finn’s Mindy Gikas provide tips on crafting the perfect cover letter. | MORE »

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How to Create Empowering Digital Guidelines

Here’s how to arm your employees with the digital do’s and don’ts that will protect and build your brand. | MORE »

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3 Things You Need to Know About Google’s Semantic Search

Google’s updating its search engine to include "semantic search," which will emphasize the meaning of words and terms, thus affecting SEO strategies. | MORE »

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Mad About #Draping

A Twitter and Pinterest trend helped promote the premiere of season five of AMC’s Mad Men. | MORE »

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Stress-Free Pinning: The Ins and Outs of Fair Use and Pinterest

Pinterest users can best protect themselves from copyright infringement by commenting on content when pinning and giving credit to photographers. | MORE »

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Gamification Communications: When Game Playing is Good PR

Capitalize on the growth of online gaming with these three tips from Next-POV CEO Steve Brenner. | MORE »

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Twitter Turns Six

Twitter may just be entering kindergarten, but the social platform already has proven its worth to the world, and expanded its Promoted Tweets offering on mobile. | MORE »

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Biz Bloggers to CEOs: It’s All About R-E-S-P-E-C-T

CEOs lack comprehension of the blogosphere’s power and influence, bloggers say. | MORE »

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4 Ways to Make Employee Engagement a Laughing Matter

Peppercom managing partner and part-time stand-up comic Steve Cody recommends incorporating humor into your organization’s DNA. | MORE »

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