Digital PR


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How to Wrangle Your Reputation Online

Don’t play defense to protect your organization’s online reputation—being proactive helps accentuate the positive. | MORE »

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Tap the Value of Social Media: Use a Social Media Matrix to Connect PR With Biz Goals

Hesitant to invest in social media because of measurement concerns? Try creating a matrix that demonstrates the value social media engagement. | MORE »

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PR News Q&A With David Meerman Scott: Have You Asked Your Customers What They Want Lately?

David Meerman Scott discusses real-time communications strategies and capitalizing on opportunities to increase engagement and spread content. | MORE »

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Big-Screen Transparency Pays Off for Domino’s

Open and innovative communications tactics are leading Domino’s back to pizza respectability after its 2009 viral video crisis. | MORE »

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PR News Q&A With Raytheon’s Corinne Kovalsky: The Keys to Increasing Twitter Engagement

PR News Digital PR Summit speaker Corinne Kovalsky shares tips on how to use Twitter to amplify story content and reach a target audience. | MORE »

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Tip Sheet: Public Affairs Advocacy’s New Rules of the Road

Digital PR and a divided government have changed the game for public affairs pros—here are tips on how to be a winner. | MORE »

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Falling for Tumblr: Microblogging Alternative Gains Traction With PR Pros

An alternative to more robust blogging platforms like WordPress and Blogger, Tumblr scores in its simplicity and tight integration with other social networks. | MORE »

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PR News Q&A With Bonin Bough: Will PR Miss Out on Social Media?

PR News’ Facebook Conference keynoter Bonin Bough of PepsiCo argues that communicators, armed with storytelling and persuasion skills, are in prime position to capture the massive opportunities in social media. | MORE »

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When Monitoring Is Not Enough

As a lead-in to his presentation at PR News’ Aug. 9 Facebook Conference, Gary Lee of mBLAST offers some influencer detecting tips for all those who find themselves asking daily, ‘Who is this person talking about my brand—and should I care?’ | MORE »

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PR News’ Oct. 5 Digital PR Summit to Trace Hottest Developments in Social Network Communications, SEO and More

Thought leaders and top communications experts in digital PR will share their success stories and online innovations at PR News’ Digital PR Next Practices Summit in NYC on Oct. 5. | MORE »

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