Digital PR

2012 CSR Awards: Social Media Campaign

April 17th, 2012 by

Winner: Timberland and Cone Communications – Timberland’s 2011 Arbor Day Campaign With its logo a tree, what better way for eco-conscious Timberland to address environmental issues than through Arbor Day. In 2011, the company and… Continued

2012 CSR Awards: Facebook Communications Campaign

April 17th, 2012 by

Winner: Cartoon Network – Stop Bullying: Speak Up Cartoon Network spent the summer of 2011 recruiting fellow Time Warner divisions, including CNN and Time, Inc., to a unified initiative that would inspire people to stand… Continued

2012 CSR Awards: Blog

April 17th, 2012 by

Winner: Amway – Amway One by One Campaign for Children Blog The One by One blog started in 2006 as a way to increase transparency, converse with supporters and showcase the impact the organization makes… Continued

Adding Instagram to Your PR Mix? That’s the $1 Billion Question

April 16th, 2012 by

Instagram may be the point of entry for communicators who have yet to venture into mobile PR.

Pinterest Users in a Buying Mood

April 16th, 2012 by

More than one in four online consumers aware of sites like Pinterest have used them to make purchases.

Pinterest Users in a Buying Mood

April 16th, 2012 by

More than one in four online consumers aware of sites like Pinterest have used them to make purchases.

Adding Instagram to Your PR Mix? That’s the $1 Billion Question

April 16th, 2012 by

Instagram may be the point of entry for communicators who have yet to venture into mobile PR.

Cory Booker: Mayor, Action Hero, Social Media Star

April 13th, 2012 by

After the Newark, N.J., mayor rescued a neighbor from a burning building, the story really caught fire on Twitter and in the media.

Cory Booker: Mayor, Action Hero, Social Media Star

April 13th, 2012 by

After the Newark, N.J., mayor rescued a neighbor from a burning building, the story really caught fire on Twitter and in the media.

LinkedIn Adds Capability to Target Groups of Followers

April 13th, 2012 by

The social network has unveiled a new set of follower-focused tools.