Digital PR


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How to Treat Content as a Renewable Resource

What are the best ways to get the most out of the content you create? You can start by reviewing and recycling it. | MORE »

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Despite Shaky Business Model, Hyperlocal News Opps Abound

The reach of hyperlocal news is expanding—here are some tips on how to best pitch and place stories with local reporters and editors. | MORE »

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Social Media Gives Food and Bev Execs a Bad ROI Taste

While the ROI of social media efforts remains murky for many organizations, the food and beverage industry in particular is having trouble measuring its returns. | MORE »

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Digital Leaders Lack Resources for Keyword Research

For communicators, keyword research—a fundamental element to search engine optimization—is largely untapped due to a lack of resources and uncertainty surrounding its ROI. | MORE »

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U.K. Riots Spawn Social Media Censorship Debate

Should governments be able to shut down or censor social media platforms if those platforms are playing a role in inciting violence? | MORE »

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U.K. Riots Spawn Social Media Censorship Debate

Should governments be able to shut down or censor social media platforms if those platforms are playing a role in inciting violence? | MORE »

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You Know Your Web Site Needs a Redesign When…

In 2011, an organization’s Web site needs to reflect what modern Web users expect from a quality site, including a clear call to action and a mobile-optimized design. | MORE »

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Need for Strategic Direction, Experimentation and Iteration Emphasized at PR News’ Facebook Conference in San Francisco

Social media experts shared practical lessons on how to build an engaged community of influencers and advocates at PR News’ August 9 Facebook Conference. | MORE »

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Facebook’s New Feed Feature: What Does It Mean for PR Pros?

Facebook’s newest tweak to its News Feed, which groups posts together by topic, makes keyword usage more important than ever. | MORE »

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Case Study: Olympian PR Effort Helps Those With Chronic Medical Malady Find Their Way to the Nearest Powder Room

Astellas Pharma Canada’s Powder Room initiative leveraged a tie-in to the Olympic Winter Games to raise awareness of overactive bladder (OAB) and provide sufferers with valuable information. | MORE »

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