Digital & Technology

Before PR execs embark on a content-marketing strategy, they first need to understand the actions of their audiences.

A well-engineered survey can be an excellent vehicle for generating media opportunities and gathering data to support your organization’s key messages.

If communications execs want  to own social media, one place to start is by developing formal social media guidelines.

Walmart’s announcement to hire any honorably discharged veteran within his or her first 12 months of active duty brought positive coverage from The New York Times, a rarity for the retailer.

PR pros weigh in on effective blogger relations, including what the going rates are for a paid post.

Here are the Twitter trends and strategies you’ll need to know about to make a social impact in 2013.

To get more of the big picture and think more strategically, sometimes a PR pro needs to tune out the 24/7 communications clutter.

For PR pros, the good professor offers this piece of sagely advice: Try to understand people (read: your CEO, CFO, etc.) and your clients by observing them. Check out this "60 Minutes" story on how to design breakthrough… Continued

In seriously botching a civic engagement campaign for the city of Hamilton, Dialogue Parners learned some valuable lessons.

Help a Reporter Out founder Peter Shankman provides three tips on how to best reach the mobile journalist.