The UN Foundation partnered with APCO Worldwide to created a extensive brand-building process for the Shot@Life Web Site.
Digital & Technology
2012 Digital PR Awards: Employee Communications Online
October 1st, 2012 by PRNEWSThrough the effective use of Facebook, employees that had felt dissatisfied with prior company communications efforts, were now informed and engaged.
2012 Digital PR Awards: Blogger
October 1st, 2012 by PRNEWSHenson Consulting used its greatest asset, the talent and diversity of its staff, to create a blog that doubled site traffic and increased time spent on the site by an astounding 152%.
2012 Digital PR Awards: SEO
October 1st, 2012 by PRNEWSCRT/tanaka engineered a total turnaround for the Federation of Quebec Maple Syrup Producers/
2012 Digital PR Awards: Media Relations
October 1st, 2012 by PRNEWSAMD and Unilever both successfully worked with the media to help promote the upcoming release of new products.
Tip Sheet: Identifying and Nailing the Online Defamer
October 1st, 2012 by Whitney C. GibsonIt’s critical to be able to tell the difference between a disgruntled customer and someone who wants to hurt your business—only then can you take the appropriate action.
2012 Digital PR Awards: New Digital Service/Product
October 1st, 2012 by PRNEWSHORN created a successful multi-channel campaign to promote the launch of Dyle, a new mobile device viewing product.
2012 Digital PR Awards: Digital Marketing Campaign – $100K and Under
October 1st, 2012 by PRNEWSTo drive awareness among Australian moms about Kleenex Cottonelle and discuss sustainability, Ogilvy PR and KLeenex Cottonelle hosted a Pinterest-themed event.
2012 Digital PR Awards: WOW! Campaign
October 1st, 2012 by PRNEWSBWK and Linhart Public Relations made consumers say "wow" with two unique campaigns. One involving shaving and the other doodling.
2012 Digital PR Awards: E-Mail Newsletter
October 1st, 2012 by PRNEWSLook to bolster the readership of its established weekly e-newsletter, the Toy Industry Association redesigned the layout, highlighted social sharing links and increased the number of guest columns.