Digital PR


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Forget the Controlled Town Hall, Employees Have the Social Floor

The rapid adoption of the use of social media in employee communications begs a provocative question: Have internal PR practitioners become community managers? | MORE »

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Case Study: We Hold This Truth… Innovation Effort Drives Fans in Person and Online to Declare on the Dotted Line

Leveraging the Fourth of July and the Constitution, the CEA created a declaration of its own. When the Declaration of Independence was signed on July 4, 1776, the 13 American colonies had already been at war | MORE »

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A Spike in Online Holiday Spending

It was a good holiday season for online spending, and to keep the momentum going, brands should consider deploying evening teams to engage with consumers who are eager to buy. | MORE »

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PR News Q&A With Joshua Nafman: Hanging Out With PepsiCo on Google+

In advance of PR News’ Feb. 16 Digital PR Summit in San Francisco, PepsiCo digital engagement manager Joshua Nafman discusses the opportunities for brands to connect with their stakeholders on Google+. | MORE »

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Face-to-Face Lives On: Meetings to Increase in 2012

Event PR is alive and well, as meeting suppliers are projecting an increase in events and meetings in 2012. | MORE »

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Top 10 Mom Communications and Marketing Trends

Mom Central Consulting CEO Stacy DeBroff covers the top 10 list of trends from her firm’s research studies and work with mom influencers. | MORE »

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Top 10 Mom Communications and Marketing Trends

Mom Central Consulting CEO Stacy DeBroff covers the top 10 list of trends from her firm’s research studies and work with mom influencers. | MORE »

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PR News Q&A With Joshua Nafman: Hanging Out With PepsiCo on Google+

In advance of PR News’ Feb. 16 Digital PR Summit in San Francisco, PepsiCo digital engagement manager Joshua Nafman discusses the opportunities for brands to connect with their stakeholders on Google+. | MORE »

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Four Tips for Creating a Seamless Media Center

Looking to create a one-stop digital shop for inquiring media? Covalent Logic’s Stafford Kendall provides four ways to make your organization’s media center pop. | MORE »

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Moms’ Online Engagement Impacts In-Store Buys

Moms look to social media to participate in dialogues with brands, give feedback and get inside information. | MORE »

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