Digital PR


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LinkedIn: No Longer a Social Third Wheel

Stern + Associates VP Jim Nichols explains why LinkedIn has grown to become the most-used social network by journalists. | MORE »

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PR News Q&A: What Do Facebook Users Really Want?

Leading up to PR News’ Oct. 5 Digital PR Summit in New York, Alpaytac, Inc. president and CEO Huma Gruaz discusses the differences between proven content strategies for Facebook and Twitter, among other subjects. | MORE »

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PR News Q&A: What Do Facebook Users Really Want?

Leading up to PR News’ Oct. 5 Digital PR Summit in New York, Alpaytac, Inc. president and CEO Huma Gruaz discusses the differences between proven content strategies for Facebook and Twitter, among other subjects. | MORE »

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+1 Anyone? Sparks Fly as PR Pros Ponder Google’s Social Network

Whether or not Google+ will ultimately challenge Facebook’s social media domination, PR professionals should take careful note of the new platform—which has seen record adoption rates. | MORE »

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+1 Anyone? Sparks Fly as PR Pros Ponder Google’s Social Network

Whether or not Google+ will ultimately challenge Facebook’s social media domination, PR professionals should take careful note of the new platform—which has seen record adoption rates. | MORE »

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Did HP Miss the Marcom Boat on TouchPad’s Demise?

When HP killed its TouchPad tablet last week, prices initially tumbled and demand for the product went through the roof. Should HP have done more to keep the TouchPad alive, even in death? | MORE »

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Socia Media Users Suffering From New Malaise

Privacy concerns, boredom and a distancing from "superficial" contacts has led some some users to visit social media sites less frequently. | MORE »

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Visual Value: Questioning Your Video ROI? Consider These Points

Dane Frederiksen, principal at Digital Accomplice, provides five tips for using video content to boost your PR efforts. | MORE »

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Get Ready for Takeoff: A Google+ Flight Checklist

While Google still hasn’t released brand pages for its highly touted Google+ platform, PR pros need to be able to hit the ground running once they’re made available. Weber Shandwick digital community manager Marcy Massura provides four starting points for orientation. | MORE »

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Case Study: Cocktail of Strong Media Relations and Tongue-in-Cheek Advocacy Boosts T.G.I. Friday’s Bartender Competition

Peppercom refreshes a 20-year-old event by mixing bartending with the Olympics—and ultimately drives more traffic to T.G.I. Friday’s. | MORE »

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