Digital & Technology

PBS used multiple social media platforms to drive buzz around season two of the popular show Downtown Abbey.

Faced with the challenge of educating the people of Colorado about the benefits of healthy living, Ground Floor Media enlisted a team of inluential bloggers to increase engagement.

ConranPR designed an online newsroom that provided journalists and bloggers with everything need to produce an effective story.

An elite team of celebrity and competitive athletes were tapped to create Team Refuel and created exclusive Webisodes to drive home the "got chocolate milk?" campaign.

Users of professional social networking site HootSuite can now chat directly with fellow team members, as well as take advantage of these four other features.

PepsiCo turned Tropicana’s Facebook page into a 100% Florida experience—all content focused on TPP’s Florida roots by highlighting growers, groves and oranges, Sunshine State facilities and history.

A Pinterest presence and a special live event promoting in-home sustainability drove awareness around the Kleenex Cottonelle toilet paper brand.

Co-winners The Clorox Company and rbb Public Relations found unique ways to use social media to promote its products.

AOL’s site served as the landing spot for more than one million minutes of talk time donations for military personnel and their families.

Faced with the challenge of educating the people of Colorado about the benefits of healthy living, Ground Floor Media enlisted a team of inluential bloggers to increase engagement.