Digital PR


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Content Spend Considerable in 2011—More in 2012

Social media and blogs accounted for a quarter of B2B marketing spending in 2011, and that number is expected to increase substantially in 2012. | MORE »

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Use Storytelling Skills to Transform Your Web Content

Tanis Communications’ Stephen Terlizzi offers tips on how to craft your content so it reaches a wider audience. | MORE »

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Taking a Swipe at Sweepstakes: Five Legal Issues You Must Know

Davis & Gilbert LLP partner Allison Fitzpatrick offers compliance tips for companies launching sweepstakes on social networks. | MORE »

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Case Study: Maytag Launches Facebook Page During Negative Spin Cycle, But Turns Dishwasher Disses Into Engaged Fans

Mandated to launch a Facebook page during a product recall, Maytag and PR agency Peppercom successfully morphed the page’s tone from negative to positive. | MORE »

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Despite Weiner, Twitter Usage Rises Among Politicians

In both the U.S. Congress and the U.K.’s Parliament, politicians have increasingly taken to Twitter to communicate with their constituents. | MORE »

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Case Study: Maytag Launches Facebook Page During Negative Spin Cycle, But Turns Dishwasher Disses Into Engaged Fans

Mandated to launch a Facebook page during a product recall, Maytag and PR agency Peppercom successfully morphed the page’s tone from negative to positive. | MORE »

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Twitter Shines Bright Spotlight on Brands

Twitter is putting a new emphasis on helping brands create more engaging experiences for their followers. | MORE »

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Social Media Analysis: Checklist of Questions to Ask—and Test 

Porter Novelli’s Israel Mirsky suggests six questions to consider when analyzing your social media data. | MORE »

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A Peek Behind Twitter’s Trending Algorithm

Twitter’s trend algorithms are geared toward hot topics with major spikes in popularity, rather than those with sustained chatter over time, Twitter’s Matt Graves told NPR. | MORE »

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Assume There Are No Privacy Settings on Facebook, and Proceed From There

A glitch on Facebook revealed users’ photos that were meant to be hidden from view. | MORE »

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