Uncle Ben’s and Porter Novelli launched and promoted Ben’s Beginner Cooking Contest, a Facebook-driven video submission contest which attracted over 700 submissions.
Digital & Technology
2012 Digital PR Awards: Twitter Communications
October 1st, 2012 by PRNEWS"Tweet-a-Beer" allowed virtual contacts to come together, while creating awareness for Waggener Edstrom Worldwide.
2012 Digital PR Awards: Digital PR Campaign
October 1st, 2012 by PRNEWSPBS used multiple social media platforms to drive buzz around season two of the popular show Downtown Abbey.
2012 Digital PR Awards: PR Firm of the Year – Digital
October 1st, 2012 by PRNEWSWeber Shandwick successfully executed campaigns for top brands including Pepsi, U.S. Army and M&Ms.
2012 Digital PR Awards: Digital Marketing Campaign – $200K – $500K
October 1st, 2012 by PRNEWSAn elite team of celebrity and competitive athletes were tapped to create Team Refuel and created exclusive Webisodes to drive home the "got chocolate milk?" campaign.
5 Tips For Using HootSuite—Including Its New ‘Conversations’ Feature
October 1st, 2012 by Bill MiltenbergUsers of professional social networking site HootSuite can now chat directly with fellow team members, as well as take advantage of these four other features.
2012 Digital PR Awards: Facebook Communications
October 1st, 2012 by PRNEWSPepsiCo turned Tropicana’s Facebook page into a 100% Florida experience—all content focused on TPP’s Florida roots by highlighting growers, groves and oranges, Sunshine State facilities and history.
2012 Digital PR Awards: Contest/Game
October 1st, 2012 by PRNEWSUncle Ben’s and Porter Novelli launched and promoted Ben’s Beginner Cooking Contest, a Facebook-driven video submission contest which attracted over 700 submissions.
2012 Digital PR Awards: Twitter Communications
October 1st, 2012 by PRNEWS"Tweet-a-Beer" allowed virtual contacts to come together, while creating awareness for Waggener Edstrom Worldwide.
2012 Digital PR Awards: Digital PR Campaign
October 1st, 2012 by PRNEWSPBS used multiple social media platforms to drive buzz around season two of the popular show Downtown Abbey.