Digital PR


avatar

Tip Sheet: Five Steps to Aligning Strategy With Social Media

Despite the temptation to deploy social media "out of the box," the networks must be integrated with an organization’s strategic plan. Here are some tips for full alignment. | MORE »

4 Comments

avatar

Does Hack of Fox News Twitter Page Portend Tweets to Come?

Early Monday morning, Twitter posts on @foxnewspolitics reported that President Obama was assassinated. As the political fervor builds, what’s to keep more malicious hacks from occurring? | MORE »

Comments Off

avatar

An ‘Awesome’ Headline Grabber From Facebook

Mark Zuckerberg shoves Google aside on his way back to the top of the tech news cycle. | MORE »

Comments Off

avatar

PR News Q&A: An Audience-First Approach to Facebook Engagement

WCG’s Tim Marklein discusses going beyond the number of likes and understanding how fan engagement can boost advocacy for your brand. | MORE »

1 Comment

avatar

Avoid the ‘Audience of One’ Content Creation Pitfall

Martin Jones of March Communications explains why a considered approach to content creation is more valuable than ever amid an expanding echo chamber. | MORE »

Comments Off

avatar

Beyond the Buzz: What Google+ Means for PR Pros

Google has once again entered the social space, this time with its Google+ project, forcing public relations professionals to reevaluate their digital strategies and consider jumping on the service once available. | MORE »

1 Comment

avatar

Careless Research From the Web Is a Killer

Michele Bachmann’s "John Wayne" utterance in her presidential declaration speech was a prime example of too much dependence on Google and other search engines for facts. | MORE »

Comments Off

avatar

Scorecard: Give Your Media Coverage the ‘MBA’ Test

Bottom Line Communications’ Bill Bradley’s MBA scorecard can help determine the effectiveness of media coverage and pinpoint areas of success and weakness in your PR efforts. | MORE »

Comments Off

avatar

Keep Creativity Flowing: Making Space for Slow, Big Ideas

Beth Monaghan of InkHouse Media + Marketing provides tips for PR pros to maintain their creativity amid their ever-expanding day-to-day requirements. | MORE »

2 Comments

avatar

Scorecard: Give Your Media Coverage the ‘MBA’ Test

The Media Branding Analysis scorecard can help determine the effectiveness of media coverage and pinpoint strengths and weaknesses in your PR efforts. | MORE »

Comments Off