PepsiCo’s Global Head of Digital will discuss how leading an organization’s "digital fitness" is a matter of survival for PR practitioners at PR News’ West Coast Facebook Conference on Aug. 9.
To build enduring relationships in the digital front, provide your audience with a stake in participating with your brand.
The Redner Group found out the hard way that what doesn’t fly in a boardroom doesn’t fly on Twitter either.
Keep your site from growing stale by adhering to a checklist that spans your site’s offerings, from branding to social networks and copy editing.
Quick Study: Global Communication Functions Becoming the Norm; Customer PR Drives 20% of Trust in Companies
â–¶ It’s a Small PR World: Communications is going global, finds a study by the Public Relations Global Network. The survey of 206 comms executives across six continents finds seven out of 10 saying their …
Working with online paid brand advocates without awareness of the Federal Trade Commission’s prior activity can open up your company to liability.
Another PR lesson learned in this brutal season of online hacking: When your data’s been breached, quickly pay a visit to your marketing team.