Uncle Ben’s and Porter Novelli launched and promoted Ben’s Beginner Cooking Contest, a Facebook-driven video submission contest which attracted over 700 submissions.
Digital & Technology
2012 Digital PR Awards: Twitter Communications
October 1st, 2012 by PRNEWS"Tweet-a-Beer" allowed virtual contacts to come together, while creating awareness for Waggener Edstrom Worldwide.
2012 Digital PR Awards: Digital PR Campaign
October 1st, 2012 by PRNEWSPBS used multiple social media platforms to drive buzz around season two of the popular show Downtown Abbey.
2012 Digital PR Awards: Influencer Communications
October 1st, 2012 by PRNEWSFaced with the challenge of educating the people of Colorado about the benefits of healthy living, Ground Floor Media enlisted a team of inluential bloggers to increase engagement.
2012 Digital PR Awards: Online Newsroom
October 1st, 2012 by PRNEWSConranPR designed an online newsroom that provided journalists and bloggers with everything need to produce an effective story.
2012 Digital PR Awards: Digital Marketing Campaign – $200K – $500K
October 1st, 2012 by PRNEWSAn elite team of celebrity and competitive athletes were tapped to create Team Refuel and created exclusive Webisodes to drive home the "got chocolate milk?" campaign.
5 Tips For Using HootSuite—Including Its New ‘Conversations’ Feature
October 1st, 2012 by Bill MiltenbergUsers of professional social networking site HootSuite can now chat directly with fellow team members, as well as take advantage of these four other features.
2012 Digital PR Awards: Facebook Communications
October 1st, 2012 by PRNEWSPepsiCo turned Tropicana’s Facebook page into a 100% Florida experience—all content focused on TPP’s Florida roots by highlighting growers, groves and oranges, Sunshine State facilities and history.
2012 Digital PR Awards: Cause Marketing/CSR
October 1st, 2012 by PRNEWSA Pinterest presence and a special live event promoting in-home sustainability drove awareness around the Kleenex Cottonelle toilet paper brand.
2012 Digital PR Awards: Social Networking
October 1st, 2012 by PRNEWSCo-winners The Clorox Company and rbb Public Relations found unique ways to use social media to promote its products.