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PR and Customer Service: Every Customer Counts, Especially the Angry Ones

For good or for bad, the old adage that "the customer is always right" still rings true today. But in the age of social media, PR pros must pick their battles with customers wisely. | MORE »

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How to Brief an Infographic Designer

As infographics continue to fascinate and grab the attention of editors and readers alike, consider these five steps on how to brief a designer to ensure a brand’s infographic hits the mark. | MORE »

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How to Brief an Infographic Designer

As infographics continue to fascinate and grab the attention of editors and readers alike, consider these five steps on how to brief a designer to ensure a brand’s infographic hits the mark. | MORE »

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Twitter Watch: Did a Mea Culpa by Netflix CEO Reed Hastings Turn Negative Customer Vibes Positive?

After Netflix’s service change announcement in July, the company’s stock, customer base and sentiment on Twitter all took major hits. Two months later, CEO Reed Hastings’ public apology earned little positive uptick, but less negative chatter. | MORE »

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Zuckerberg at F8: All Media Lead to Facebook, and Stay There

Mark Zuckerberg announced at the F8 Developers Conference "Timeline" and a wave of open graph apps intended to both humanize the social network and make it the fulcrum for all media. | MORE »

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Google Ups the Ante in Advance of Facebook’s f8 Developer Conference

It’s gloves off for Google: Three months after launching its invitation-only Google+ social network, the company has opened it to the public, directly challenging Facebook. | MORE »

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PR News Q&A: Laura Perry on the Keys to Building a Twitter Following Through Engagement 

Laura Perry, director of communications for the UCLA School of Nursing and a speaker at the upcoming Nov. 10 Twitter Conference, discusses the importance of setting goals and objectives when developing a Twitter strategy in any industry. | MORE »

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PR News Q&A: Laura Perry on the Keys to Building a Twitter Following Through Engagement 

Laura Perry, director of communications for the UCLA School of Nursing and a speaker at the upcoming Nov. 10 Twitter Conference, discusses the importance of setting goals and objectives when developing a Twitter strategy in any industry. | MORE »

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Watch Your Language: When Cease-and-Desist Letters Go Viral

David Bell, social media practice director at Haynes and Boone, LLP, provides five things to consider when writing a cease-and-desist letter in the age of social media. | MORE »

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Watch Your Language: When Cease-and-Desist Letters Go Viral

David Bell, social media practice director at Haynes and Boone, LLP, provides five things to consider when writing a cease-and-desist letter in the age of social media. | MORE »

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