Digital PR


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2011 Platinum PR Awards: Online Communications

Winner: NEI and Burson-Marsteller – Digital Crisis Management for U.S. Nuclear Industry during Japan Crisis In the immediate aftermath of the devastating March 2011 earthquake in Japan, American public opinion shifted from 57% in support … | MORE »

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2011 Platinum PR Awards: Influencer Communications

Winner: Intel and Ogilvy Public Relations Worldwide – Intel Advisors To help consumers become aware of the importance of Intel processors and other Intel technology innovations, the Intel Advisors board was devised in December 2010 … | MORE »

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PR News Announces Winners of 2011 Platinum PR Awards

At a sold-out luncheon event in NYC, collaboration, listening skills, storytelling and passion were cited by winners of the 2011 Platinum PR Awards as key ingredients in successful PR campaigns. | MORE »

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2011 Platinum PR Awards: Blog

Winner: Centers for Disease Control and Prevention – Preparedness 101: Zombie Apocalypse Are you prepared for a Zombie Apocalypse? It’s the question the CDC posed to shake up its standard personal safety message. In an … | MORE »

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2011 Platinum PR Awards: Web Site Marketing

Winner: Zocalo Group & Dell – The Dell Inspiron Storybook Online Experience To promote Dell’s new touch-screen family computer for the 2010-2011 winter holiday season, the Zocalo Group worked with the computer company to unveil … | MORE »

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2011 Platinum PR Awards: Video Program

Winner: Consumer Electronics Association – CEA’s Innovation Movement Video Brochure for Capitol Hill With the objective of finding a unique way to educate U.S. policy makers about key issues concerning its Innovation Movement campaign, the … | MORE »

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2011 Platinum PR Awards: Social Media Campaign

Winner: U.S. Army with Weber Shandwick – Sharing the Army Strong Story Given the meteoric rise of social media, the U.S. Army, with the help of Weber Shandwick, focused on increasing its social media engagement … | MORE »

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Beyond the White Paper: Effective Content Deployment to Maximize Your Investment

Convince and Convert’s Jay Baer and other content strategists discuss how best to deploy your marketing content. | MORE »

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Bad Online Reviews Change Minds of 4 of 5 Consumers

Consumers’ purchase decisions are influenced more than ever by online product reviews, blogs and articles, with both positive and negative information swaying uncertain buyers in each direction. | MORE »

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Tip Sheet: Handling the Changing Space of Mom Blogging

Child’s Play Communications president Stephanie Azzarone discusses what it means for moms to serve as brand ambassadors in the maturing space of blogs and social media. | MORE »

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