Digital PR


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High-Tech Grilled Cheese Joints Fuel Mobile PR Discussion

A new chain of grilled cheese restaurants is decidedly high-tech, integrating mobile ordering and QR codes. As a PR pro, how are you doing with mobile? | MORE »

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Did Qantas Let Twitter Contest Go Too Far?

Qantas Airlines was looking to create buzz around their sponsored rugby team, the Wallabies, as it played for a championship. What they got though, was unwanted buzz for a Twitter contest. | MORE »

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Planning for a Mobile App? Get Ready for Some Techie-Talk

Levick Strategic Communications VP Patrick Kerley prescribes five steps for PR pros to follow when developing apps on behalf of clients or organizations. | MORE »

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Cyber-Attacks Among Social Networks Increase

Security attacks through social networks are becoming more prevalent despite an increase in users changing their privacy settings. Will social PR campaigns be less effective because of this? | MORE »

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How to Double Your Web Site, Double Your Voice

Building a second Web site may conjure fear and loathing, but there are certain advantages as communications challenges multiply and grow more complex. | MORE »

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Case Study: Real Estate B2B Breaks Ground for Mobile App With Internal Team Before Digging in With Industry Media

While mobile apps are developed primarily for the B2C space, a professional services B2B has thought outside the box, developing and promoting an app of its own—with great results. | MORE »

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Case Study: Real Estate B2B Breaks Ground for Mobile App With Internal Team Before Digging in With Industry Media

While mobile apps are developed primarily for the B2C space, a professional services B2B has thought outside the box, developing and promoting an app of its own—with great results. | MORE »

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Looking for PR Magic? Pull Some Political Strategies Out of Your Hat

Looking to engineer a grassroots campaign? Here are three proven strategies from the political comms front that you can use. | MORE »

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Looking for PR Magic? Pull Some Political Strategies Out of Your Hat

Looking to engineer a grassroots campaign? Here are three proven strategies from the political comms front that you can use. | MORE »

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LinkedIn: No Longer a Social Third Wheel

Stern + Associates VP Jim Nichols explains why LinkedIn has grown to become the most-used social network by journalists. | MORE »

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