Digital & Technology

With marketers planning to go on a Big Data spending spree in 2013. PR execs should leverage its own version of Big Data–social media metrics.

66% of CEOs of the world’s top 50 companies engaged online in 2012, compared with 36% in 2010, but only 18% use social networks.

As the economy recovers, businesses still value face-to-face meetings, but they are minding their expenses in terms of the meeting duration and the number of attendees.

While only 12% said they receive frequent appreciation for their work, 56% of senior management said their company is above average at appreciation. Something has to give. And PR pros can play a big role in changing the conversation.

Salesforce’s Heather-Anne MacLean covers how not only PR, but other members of an organization can prepare for social media dissenters.

Smart PR is more than just getting "ink," says Carrie Fox. It’s about using communications to help you achieve your true business objectives.

According to data from the Reputation Institute, the top 10 most "reputable companies" are putting their money where their mouth is and meeting the public’s desire for CSR.

Despite the dramatic changes about PR in the last few years, people are still in the dark about the versatility of communications execs.

The story that Rodriguez and other athletes received illegal substances from a Miami clinic also brings to the forefront the importance of vetting celebrity/athlete spokespersons.

80% of shoppers are digitally engaged with brands in some way, but the stronger the connection, the greater the impact on public opinion and potential sales of a brand.