Digital PR


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One Login, Lots of Data: Google’s Simplified Privacy Policy

Google has simplified its privacy policy to make for one experience across its products, helping the company better understand users’ Web tendencies. | MORE »

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4 Key Strategies to Effective Employee Crowdsourcing

Looking for a way to boost employee engagement on the cheap? Look no further than internal crowdsourcing, but be sure to be transparent and inclusive in your approach. | MORE »

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PR News Q&A With Christopher Lagan: Beware of Using Facebook as Push Tool

PR News Digital PR Summit speaker Christopher Lagan of the U.S. Coast Guard shares tips on how to increase engagement and protect your credibility on Facebook. | MORE »

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PR News Q&A With Christopher Lagan: Beware of Using Facebook as Push Tool

PR News Digital PR Summit speaker Christopher Lagan of the U.S. Coast Guard shares tips on how to increase engagement and protect your credibility on Facebook. | MORE »

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Top 5 Digital Skills PR Leaders Need to Master

CMOs say they could be more tech-savvy on the job. What about PR leaders? What digital/social skills are most needed to move the communications needle and prove they belong at the table with senior management? | MORE »

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A Cautionary Tale About Promoted Tweets, Courtesy of McDonald’s

McDonald’s has demonstrated the power of promoted tweets tied to hashtags—and this power can be dark and menacing indeed. | MORE »

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Indianapolis’ Super Bowl Playbook Includes Social Media

A new social media command center in downtown Indianapolis will help the city aid visitors in having a great Super Bowl experience. | MORE »

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Case Study: Unique Storytelling, Crossover Appeal and an Enchanting Equine Angle Help the Breeders’ Cup Set Records

PR agency Conover Tuttle Pace chose a horse of a different color—the quirky mare Zenyatta—to successfully drive awareness and sales for the Breeders’ Cup. | MORE »

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Case Study: Unique Storytelling, Crossover Appeal and an Enchanting Equine Angle Help the Breeders’ Cup Set Records

PR agency Conover Tuttle Pace chose a horse of a different color—the quirky mare Zenyatta—to successfully drive awareness and sales for the Breeders’ Cup. | MORE »

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As Texting Moves From Simple Prompts to Bottom-Line Actions, R U Ready?

Advances in technology and a steady increase in activity may soon make texting a viable tactic within overall communications strategies. | MORE »

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