Cone Communications went to real life consumers who were lactose intolerant to listen to their concerns and issues and learn from them.
Digital & Technology
2012 Digital PR Awards: Crisis Management
October 1st, 2012 by PRNEWSFaced with the infamous "Alec Baldwin tweeting" situation on one of its flights, American Airlines used its prior-established plan to immediately acknowledge the crisis.
2012 Digital PR Awards: Video
October 1st, 2012 by PRNEWSA rigged vending machine offered free Coke in exchange for hugs and kisses. It resulted in over 1.5 YouTube views.
2012 Digital PR Awards: Digital PR Team of the Year
October 1st, 2012 by PRNEWSThe three person American Red Cross team stays busy with its 3,000 social media mentions per day; top brands are turning to MWW Group for its digital prowess.
2012 Digital PR Awards: Public Affairs
October 1st, 2012 by PRNEWSThe International Franchise Association’s campaign has led to placing 7,200 veterans in careers in franchising.
Tim Cook’s Public Apology Puts Apple on the Crisis Management Map
October 1st, 2012 by Bill MiltenbergApple’s Tim Cook handled the company’s map criss in a new fashion for the company—he apologized to the public and even recommended other non-Apple offerings as a solution.
2012 Digital PR Awards: Intranet
October 1st, 2012 by PRNEWSBuilt with the input from more than 100 stakeholders in 25 hours of meetings, CONNECT truly connected its 4,000 staff worldwide, attracting more than 50,000 page views on launch day.
2012 Digital PR Awards: Crisis Management
October 1st, 2012 by PRNEWSFaced with the infamous "Alec Baldwin tweeting" situation on one of its flights, American Airlines used its prior-established plan to immediately acknowledge the crisis.
2012 Digital PR Awards: Video
October 1st, 2012 by PRNEWSA rigged vending machine offered free Coke in exchange for hugs and kisses. It resulted in over 1.5 YouTube views.
2012 Digital PR Awards: Digital PR Team of the Year
October 1st, 2012 by PRNEWSThe three person American Red Cross team stays busy with its 3,000 social media mentions per day; top brands are turning to MWW Group for its digital prowess.