Digital PR

E-mail overload is nothing new, leaving communications professionals struggling to find new methods to increase deliverability, opens, clicks and conversions in e-mail marketing efforts. According to the “Elements of E-mail” survey conducted by eROI, these … | MORE »

The popularity of social networking websites like Facebook presents a broad array of communications opportunities and challenges for organizations looking to manage their digital reputation. Dalhousie University in Nova Scotia came face-to-face with these challenges … | MORE »

  Blogging may have started as a channel for people to start conversations and build virtual communities, but more and more companies are using blogs as marketing tools. In a story in last week’s Washington … | MORE »

News flash: Social media isn’t going anywhere. This whole “blogosphere” thing has gone from a social phenomenon to a full-blown media outlet. Yet today, many companies still do not measure the impact social media is … | MORE »

A series of recent moves by Twitter suggests the micro-blogging service is running into trouble with its business model. As columnist Ben Kunz writes in BusinessWeek, when Twitter launched in Japan in April, users saw … | MORE »

The phenomenon of personalized search is an important step forward toward the semantic web. In its own way, personalized search creates a mini semantic web that is based on the preferences and behavior over time … | MORE »

A recently released report from iProspect, conducted by JupiterResearch, reveals that 45% of search engine marketers do not integrate their search marketing efforts with offline channels, in turn uncovering a disconnect between search engine marketer … | MORE »

New content creation is a key factor in publishers meeting marketers’ brand objectives. According to BearingPoint global director of integrated marketing Paul Dunay, 120,000 new blogs are created every day—an indicator that user-generated content is … | MORE »