Digital & Technology

Winner: The Ritz-Carlton –The Ritz Carlton World Concierge The Ritz Carlton had a problem to solve. How does a global brand serve customers on a hyper-local level?  That where the idea for the Ritz Carlton… Continued

Cone Communications went to real life consumers who were lactose intolerant to listen to their concerns and issues and learn from them.

Samara Finn, a VP in Marina Maher Communications’ Creative Catalyst Group (CCG), leads online influencer communications at MMC.

A well-known brand combined with well-known pitchmen equaled a successful campaign for Head & Shoulders.

The American Cancer Society and Vodafone created new ways to reach its target audiences through mobile initiatives.

The International Franchise Association’s campaign has led to placing 7,200 veterans in careers in franchising.

To combat consumers railing against HP’s cost of ink, HP and Porter Novelli put a human face on the issue, designating a supply techonology specialist as HP’s resident "Inkologist."

Cone Communications went to real life consumers who were lactose intolerant to listen to their concerns and issues and learn from them.

Faced with the infamous "Alec Baldwin tweeting" situation on one of its flights, American Airlines used its prior-established plan to immediately acknowledge the crisis.

A rigged vending machine offered free Coke in exchange for hugs and kisses. It resulted in over 1.5 YouTube views.