Digital PR


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Case Study: Two-Scooped Media Effort and Co-Pitch Partnership Produce Sweet Tax Day Returns for Ice Creamery

Ogilvy Worldwide PR and MaggieMoo’s Ice Cream and Treatery teamed up with a national personal finance publication to pitch a larger story of Tax Day giveaways. | MORE »

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To Focus Your Followers With Twitter Chats, First Ask: Is This Chat Necessary?

Twitter chats can galvanize your online community with structured conversation, but before launching one first see if you can join in on existing chats. | MORE »

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To Focus Your Followers With Twitter Chats, First Ask: Is This Chat Necessary?

Twitter chats can galvanize your online community with structured conversation, but before launching one first see if you can join in on existing chats. | MORE »

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Deep Dives Into Digital Tactics on Display at PR News’ Digital PR Summit

More than 300 communications professionals learned the ins and outs of a variety of digital PR platforms and disciplines, including Twitter, Facebook, SEO, media relations and more at NYC’s Grand Hyatt on Oct. 5. | MORE »

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2011 Digital PR Awards – Microsite/Custom Site

Winner: Raytheon Company – Raytheon Optimizes 2011 Paris Air show Microsite For Success To stand out at the 2011 International Paris Air Show, Raytheon approached its Paris Web project as brand journalists, aligning storytelling with … | MORE »

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2011 Digital PR Awards – Digital PR Team of the Year: Agency

Winner: MWW Group’s Dialogue Digital Team In 2010, MWW Group launched Dialogue Digital, consolidating the agency’s digital media practice with its in-house branding agency. Led by Jared Hendler, MWW’s EVP, global director of digital and … | MORE »

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2011 Digital PR Awards – Social Networking Campaign

Winner: Discovery Communications – An Idiot Abroad To broaden the audience of the Science Channel’s An Idiot Abroad both on-air and online, the Discovery social media team, led by Gayle Weiswasser, VP of social media … | MORE »

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2011 Digital PR Awards – Media Relations Campaign

Winner: Hilton Hotels & Resorts – Global Launch of eforea: Spa at Hilton Launching its first branded spa, “eforea,” in October 2010 in Short Hills, N.J., a hot stones throw away from New York City, … | MORE »

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2011 Digital PR Awards – Digital PR Campaign: Less Than $100K

Winner: The Axis Agency – #Chevycrawls Takes South Florida by Storm To introduce a new lineup of Chevrolet cars to the South Florida region, the Axis Agency used local influencers and social media (pictured) to … | MORE »

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2011 Digital PR Awards – Redesign/Relaunch of Site

Winner: Cohn & Wolfe – No Ordinary Agency. No Ordinary Website To enhance Cohn & Wolfe’s creative reputation and set it apart from other firms, over 2,000 hours were dedicated to revamping its Web site. … | MORE »

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