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Case Study: A Needle in a Haystack: PR Outreach Drives Global Search for Progeria Sufferers in Race for a Cure

Comprehensive local media outreach in 10 different countries helped find 24 undiagnosed sufferers of the devastating premature aging disease.

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7 Tips to Consider for Your New Google+ Brand Page

Google has finally launched its much-awaited brand pages for Google+. Euro RSCG Worldwide’s Romey Louangvilay gives you the inside scoop on how to maximize the potential of this powerful new point of connection between your brand and your audiences.

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What Google’s Newest Search Algorithm Means for PR Pros

Now that Google has updated its search algorithm to deliver more timely results, it’s critical for PR pros to optimize their content against trending topics.

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Like This: Financial Advisers Adding Social to Their Portfolios

Financial services firm Raymond James is now providing compliant social media access to its advisers, demonstrating the expansion of social media activities across all types of organizations.

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Tips for Building the Ultimate Facebook Team

In advance of PR News’ Dec. 1 Facebook Conference in Washington, D.C., Cohn & Wolfe’s Brad McCormick makes the case for a four-person Facebook team to keep a brand’s page fresh and management well connected.

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Checklist: Questions to Consider When Prepping Your Organization for a Crisis

Hill & Knowlton senior VP Jeff Mangum poses 12 question for an organization to gauge whether it’s prepared for a crisis, from having a social media policy in place to having a media monitoring program.

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PR News Q&A with TerraCycle’s Albe Zakes: The Low-Cost Power of Strategic Facebook Questions

Albe Zakes of "upcycling" company TerraCycle will present a case study on harnessing the power of Facebook on modest budgets at PR News’ Dec. 1 Facebook Conference in Washington, D.C.

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PR News Q&A with TerraCycle’s Albe Zakes: The Low-Cost Power of Strategic Facebook Questions

Albe Zakes of "upcycling" company TerraCycle will present a case study on harnessing the power of Facebook on modest budgets at PR News’ Dec. 1 Facebook Conference in Washington, D.C.

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Tip Sheet: Social Media Campaign Evaluation—What? Why? How?

For overall social media program success, It’s important to evaluate every campaign across its beginning, middle and end.

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Community Involvement Strategies: Be Nice, But Be Smart, Too

It’s good to be a generous benefactor to the community, but think about the broader business goals before leaping into a community involvement program.

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