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Public Relations in the Age of the Mega-Crisis: Real-Life Strategies That Work

Conventional wisdom says B2B communicators are behind the curve when it comes to crisis response—here are four examples of enterprise crisis comms that disprove that theory. | MORE »

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CSR Reporting: Data Is Only a Third of the Communications Equation

While it helps to consider Global Reporting Initiative guidelines when presenting CSR data, getting your story straight is also a major part of the equation. | MORE »

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Are ‘Pollinators’ the New Queen Bees of the Internet?

Through hyperactive online sharing around their passion points, a new class of online influencers called "pollinators" has emerged on the Web. | MORE »

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Does Hack of Fox News Twitter Page Portend Tweets to Come?

Early Monday morning, Twitter posts on @foxnewspolitics reported that President Obama was assassinated. As the political fervor builds, what’s to keep more malicious hacks from occurring? | MORE »

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PR News Q&A: An Audience-First Approach to Facebook Engagement

WCG’s Tim Marklein discusses going beyond the number of likes and understanding how fan engagement can boost advocacy for your brand. | MORE »

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Avoid the ‘Audience of One’ Content Creation Pitfall

Martin Jones of March Communications explains why a considered approach to content creation is more valuable than ever amid an expanding echo chamber. | MORE »

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An ‘Awesome’ Headline Grabber From Facebook

Mark Zuckerberg shoves Google aside on his way back to the top of the tech news cycle. | MORE »

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Beyond the Buzz: What Google+ Means for PR Pros

Google has once again entered the social space, this time with its Google+ project, forcing public relations professionals to reevaluate their digital strategies and consider jumping on the service once available. | MORE »

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Careless Research From the Web Is a Killer

Michele Bachmann’s "John Wayne" utterance in her presidential declaration speech was a prime example of too much dependence on Google and other search engines for facts. | MORE »

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PR and Cloud Computing Forecast: Sunny Skies, Slight Chance of Rain

Cloud computing is entering the mainstream as a way to further empower employees with tools to do their jobs from anywhere. | MORE »

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