Digital PR

Beware of Meaningless Social Media Numbers

May 1st, 2012 by

Social Media Summit/Taste of Tech speaker Paull Young of charity: water advises PR pros to begin with senior leaders’ business goals when measuring results.

5 Tactics to Help You Eliminate Your SEO Blind Spot

May 1st, 2012 by

Crafting the perfect message is not enough—PR pros must use SEO tactics to make those message visible on the Web.

Charting the Industry: Nonprofits Slow to Use Social Media Tools

April 30th, 2012 by

While social media is transforming how nonprofits communicate with stakeholders, many organizations lack the digital tools to properly manage their social platforms.

Charting the Industry: Nonprofits Slow to Use Social Media Tools

April 30th, 2012 by

While social media is transforming how nonprofits communicate with stakeholders, many organizations lack the digital tools to properly manage their social platforms.

Case Study: Full-Scale PR Campaign Helps Elmhurst Memorial Hospital Survive Transplant to New Facility

April 30th, 2012 by

A fully integrated communications approach—including print, broadcast, digital and social media—drove thousands of people to the grand opening festivities of a suburban Chicago hospital.

10 Tips for Handling a Crisis on Twitter

April 30th, 2012 by

Burson-Marsteller’s Dallas Lawrence lays out some Twitter to-do’s for managing a crisis.

Case Study: Full-Scale PR Campaign Helps Elmhurst Memorial Hospital Survive Transplant to New Facility

April 30th, 2012 by

A fully integrated communications approach—including print, broadcast, digital and social media—drove thousands of people to the grand opening festivities of a suburban Chicago hospital.

10 Tips for Handling a Crisis on Twitter

April 30th, 2012 by

Burson-Marsteller’s Dallas Lawrence lays out some Twitter to-do’s for managing a crisis.

PR News/Cision Study: PR Pros Favor Twitter for Media Relations

April 30th, 2012 by

Despite the growing popularity of social networks, the e-mailing of press releases is not abating.

PR News/Cision Study: PR Pros Favor Twitter for Media Relations

April 30th, 2012 by

Despite the growing popularity of social networks, the e-mailing of press releases is not abating.