Digital PR


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How to Increase Visibility via Social Bookmarking

Social bookmarking sites like Delicious and Trunk.ly are, in essence, search engines and should be leveraged in lifting your content’s—and your brand’s—profile. | MORE »

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‘Views’ You Can Lose: Beefed Up Tools Alter Online Video Measurement Goals

As online video views continue to proliferate across the Web, four digital PR experts weigh in on the most effective ways to distribute, track and measure video success. | MORE »

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Creating a Winning Facebook Strategy: 10 Questions to Like

Geoff Livingston, co-founder of Zoetica and the keynote speaker for PR News’ May 24 Facebook Conference, lays out 10 crucial questions for organizations to consider when developing a Facebook strategy. | MORE »

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PR News Q&A: Keys to Increasing Facebook Engagement

Want to keep your Facebook likers engaged? Facebook Conference speaker Jason Winocour of Hunter PR recommends useful and entertaining content, and open dialogue—and try not to delete negative posts. | MORE »

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Avoid Shiny Objects: Four Social Media Strategies to Engage the Fifth Estate

In this excerpt from his upcoming book, "Welcome to the Fifth Estate: How to Create and Sustain a Winning Social Media Strategy," PR News Facebook Conference keynoter Geoff Livingston lays out four strategies that organizations use to build their online communities. | MORE »

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Data Point: The Top Corporate Citizens And Their Presence on Facebook

How much does the public “like” the best corporate citizens? PR News is tracking companies on Facebook that the public perceives as tops in CSR, from a list compiled by the Boston College Center for … | MORE »

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Social Media Worth the Effort for Small Biz 

For small business owners—a group that was dramatically impacted by the recession—social media represents a time-consuming but effective way to generate business exposure. | MORE »

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Journalists Follow PR Pros on Social Media 

It’s not just PR practitioners who are harnessing the power of social media. The majority of journalists are now using social media platforms to keep up with PR contacts and help with their reporting. | MORE »

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Hitting a Moving Target: Targeting Audiences on the Go With Mobile

With consumers increasingly accessing the Web through sophisticated mobile devices, Google is helping communicators deliver targeted messaging to consumers where they are, both digitally and geographically. | MORE »

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Local News Going Mobile

American adults are relying on mobile phones and tablets more than ever to keep up with community happenings, creating real time opportunities for news providers. | MORE »

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