Digital PR

Tip Sheet: The Brand ‘Diss’ Strategy Is Anything But Bland

May 7th, 2012 by

Acknowledging the perceived flaws of a brand’s product is a transparent way to elicit a gut-level reaction from passionate and indifferent consumers.

Tip Sheet: The Brand ‘Diss’ Strategy Is Anything But Bland

May 7th, 2012 by

Acknowledging the perceived flaws of a brand’s product is a transparent way to elicit a gut-level reaction from passionate and indifferent consumers.

Facebook: The New Action Star

May 4th, 2012 by

Facebook is taking social actions one step further by allowing Open Graph app developers to create custom actions on shared user stories.

Facebook: The New Action Star

May 4th, 2012 by

Facebook is taking social actions one step further by allowing Open Graph app developers to create custom actions on shared user stories.

Ads and All: Four Reasons for Your Brand to Be on Tumblr

May 3rd, 2012 by

Tumblr, which offers efficient microblogging capabilities and the potential to reach passionate communities, is introducing its own ad system.

Ads and All: Four Reasons for Your Brand to Be on Tumblr

May 3rd, 2012 by

Tumblr, which offers efficient microblogging capabilities and the potential to reach passionate communities, is introducing its own ad system.

6 Tips for Optimizing News Releases for Social Media

May 2nd, 2012 by

Revamp your traditional press release templates at your organization with these six tips from Meritus Media’s Sally Falkow.

Online Privacy Policy Confusion Could Curb Social Usage

May 2nd, 2012 by

A Siegel+Gale study finds that consumer confusion surrounding Facebook’s and Google’s privacy policies may have an impact on digital campaigns.

Online Privacy Policy Confusion Could Curb Social Usage

May 2nd, 2012 by

A Siegel+Gale study finds that consumer confusion surrounding Facebook’s and Google’s privacy policies may have an impact on digital campaigns.

Monitoring Influencers Takes Combo of Manual Labor and Technology

May 2nd, 2012 by

Social media has complicated the search for and monitoring of relevant influencers—and increased the need for smart tech tools to aid in the process.