As online video views continue to proliferate across the Web, four digital PR experts weigh in on the most effective ways to distribute, track and measure video success.
Geoff Livingston, co-founder of Zoetica and the keynote speaker for PR News’ May 24 Facebook Conference, lays out 10 crucial questions for organizations to consider when developing a Facebook strategy.
Want to keep your Facebook likers engaged? Facebook Conference speaker Jason Winocour of Hunter PR recommends useful and entertaining content, and open dialogue—and try not to delete negative posts.
For small business owners—a group that was dramatically impacted by the recession—social media represents a time-consuming but effective way to generate business exposure.
It’s not just PR practitioners who are harnessing the power of social media. The majority of journalists are now using social media platforms to keep up with PR contacts and help with their reporting.
With consumers increasingly accessing the Web through sophisticated mobile devices, Google is helping communicators deliver targeted messaging to consumers where they are, both digitally and geographically.
American adults are relying on mobile phones and tablets more than ever to keep up with community happenings, creating real time opportunities for news providers.