Digital PR

Case Study: PR Helps Drive Hope for Pediatric Cancer Cure With Hyundai Cross-Country, Multifaceted Campaign

May 14th, 2012 by

Hyundai and Finn Partners teamed up to raise awareness and funds to fight pediatric cancer while demonstrating the car maker’s electric vehicle.

Tip Sheet: Take Back Your Web Site From the IT Guys

May 14th, 2012 by

PR professionals are churning out more online content than ever—here’s how to gain control over your organization’s content management system.

Tip Sheet: Take Back Your Web Site From the IT Guys

May 14th, 2012 by

PR professionals are churning out more online content than ever—here’s how to gain control over your organization’s content management system.

Charting the Industry: Agencies Smart to Ramp Up Mobile Offerings

May 14th, 2012 by

Now that nearly 50% of cell phone owners have smartphones, it’s time for PR to take advantage of these "moving targets."

Time Magazine’s Perfect Publicity Ploy

May 11th, 2012 by

A Time magazine cover photo of a woman breast-feeding her nearly four-year-old son quickly became an Internet sensation, and boosted Time’s subscriptions.

Time Magazine’s Perfect Publicity Ploy

May 11th, 2012 by

A Time magazine cover photo of a woman breast-feeding her nearly four-year-old son quickly became an Internet sensation, and boosted Time’s subscriptions.

Pinterest vs. Facebook: The Pros and Cons of Their Traffic

May 11th, 2012 by

Visitors from Pinterest spent considerably more money per order than those from Facebook on online jewelry retailer Boticca.

Pinterest vs. Facebook: The Pros and Cons of Their Traffic

May 11th, 2012 by

Visitors from Pinterest spent considerably more money per order than those from Facebook on online jewelry retailer Boticca.

Facebook and Microsoft Unveil Additional Ways to Reach Consumers

May 11th, 2012 by

In advance of Facebook’s IPO, two new offerings expand its ability to help brands reach and connect with consumers.

Facebook and Microsoft Unveil Additional Ways to Reach Consumers

May 11th, 2012 by

In advance of Facebook’s IPO, two new offerings expand its ability to help brands reach and connect with consumers.