Digital PR


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+1 Anyone? Sparks Fly as PR Pros Ponder Google’s Social Network

Whether or not Google+ will ultimately challenge Facebook’s social media domination, PR professionals should take careful note of the new platform—which has seen record adoption rates. | MORE »

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PR News Q&A: Sabrina Horn Discusses Combining Microblog Metrics With a Macro Business Outlook

Leading up to the PR News Twitter Conference in November in Las Vegas, panelist Sabrina Horn of the Horn Group opines on the importance of content, Twitter staffing and key measurements that resonate with the C-suite. | MORE »

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PR News Q&A: Sabrina Horn Discusses Combining Microblog Metrics With a Macro Business Outlook

Leading up to the PR News Twitter Conference in November in Las Vegas, panelist Sabrina Horn of the Horn Group opines on the importance of content, Twitter staffing and key measurements that resonate with the C-suite. | MORE »

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Social Media Gives Food and Bev Execs a Bad ROI Taste

While the ROI of social media efforts remains murky for many organizations, the food and beverage industry in particular is having trouble measuring its returns. | MORE »

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Digital Leaders Lack Resources for Keyword Research

For communicators, keyword research—a fundamental element to search engine optimization—is largely untapped due to a lack of resources and uncertainty surrounding its ROI. | MORE »

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U.K. Riots Spawn Social Media Censorship Debate

Should governments be able to shut down or censor social media platforms if those platforms are playing a role in inciting violence? | MORE »

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U.K. Riots Spawn Social Media Censorship Debate

Should governments be able to shut down or censor social media platforms if those platforms are playing a role in inciting violence? | MORE »

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You Know Your Web Site Needs a Redesign When…

In 2011, an organization’s Web site needs to reflect what modern Web users expect from a quality site, including a clear call to action and a mobile-optimized design. | MORE »

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Case Study: PR Goes All Marketing in Reconnecting Employees of IT Giant HP with Human Resources Communications

By accentuating content look and feel and executing marketing-style campaigns, HP successfully overhauled its internal HR communications outreach. | MORE »

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Case Study: PR Goes All Marketing in Reconnecting Employees of IT Giant HP with Human Resources Communications

By accentuating content look and feel and executing marketing-style campaigns, HP successfully overhauled its internal HR communications outreach. | MORE »

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