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Case Study: Real Estate B2B Breaks Ground for Mobile App With Internal Team Before Digging in With Industry Media

While mobile apps are developed primarily for the B2C space, a professional services B2B has thought outside the box, developing and promoting an app of its own—with great results. | MORE »

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Case Study: Real Estate B2B Breaks Ground for Mobile App With Internal Team Before Digging in With Industry Media

While mobile apps are developed primarily for the B2C space, a professional services B2B has thought outside the box, developing and promoting an app of its own—with great results. | MORE »

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Looking for PR Magic? Pull Some Political Strategies Out of Your Hat

Looking to engineer a grassroots campaign? Here are three proven strategies from the political comms front that you can use. | MORE »

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Looking for PR Magic? Pull Some Political Strategies Out of Your Hat

Looking to engineer a grassroots campaign? Here are three proven strategies from the political comms front that you can use. | MORE »

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LinkedIn: No Longer a Social Third Wheel

Stern + Associates VP Jim Nichols explains why LinkedIn has grown to become the most-used social network by journalists. | MORE »

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LinkedIn: No Longer a Social Third Wheel

Stern + Associates VP Jim Nichols explains why LinkedIn has grown to become the most-used social network by journalists. | MORE »

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PR News Q&A: What Do Facebook Users Really Want?

Leading up to PR News’ Oct. 5 Digital PR Summit in New York, Alpaytac, Inc. president and CEO Huma Gruaz discusses the differences between proven content strategies for Facebook and Twitter, among other subjects. | MORE »

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PR News Q&A: What Do Facebook Users Really Want?

Leading up to PR News’ Oct. 5 Digital PR Summit in New York, Alpaytac, Inc. president and CEO Huma Gruaz discusses the differences between proven content strategies for Facebook and Twitter, among other subjects. | MORE »

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PR Video: New Production, Distribution Options Abound, But Old Adage Remains

While the Flip may be no more, new, affordable video technologies have come to the forefront. However, compelling content is still the main ingredient. | MORE »

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+1 Anyone? Sparks Fly as PR Pros Ponder Google’s Social Network

Whether or not Google+ will ultimately challenge Facebook’s social media domination, PR professionals should take careful note of the new platform—which has seen record adoption rates. | MORE »

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