Digital PR


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Can Airbnb Recover From Its Own Housing Crisis?

Even a hot tech startup isn’t immune from an online crisis. While Its initial response left something to be desired, what Airbnb does from now on could define its future. | MORE »

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Not Always a Numbers Game: Creating a Quality Following on Twitter

Inkhouse Media’s Beth Monaghan provides 10 tips for participating in effective, quality conversations and growing an audience on Twitter. | MORE »

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Not Always a Numbers Game: Creating a Quality Following on Twitter

Inkhouse Media’s Beth Monaghan provides 10 tips for participating in effective, quality conversations and growing an audience on Twitter. | MORE »

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PR News Q&A: Margot Sinclair Savell on Avoiding Measurement Blind Spots

PR News Digital PR Summit panelist Margot Sinclair Savell discusses providing metrics to the C-suite, gauging influence and tying measurable objectives to a company’s business plan. | MORE »

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PR News Q&A: Margot Sinclair Savell on Avoiding Measurement Blind Spots

PR News Digital PR Summit panelist Margot Sinclair Savell discusses providing metrics to the C-suite, gauging influence and tying measurable objectives to a company’s business plan. | MORE »

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Tap the Value of Social Media: Use a Social Media Matrix to Connect PR With Biz Goals

Hesitant to invest in social media because of measurement concerns? Try creating a matrix that demonstrates the value social media engagement. | MORE »

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How to Wrangle Your Reputation Online

Don’t play defense to protect your organization’s online reputation—being proactive helps accentuate the positive. | MORE »

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PR News Q&A With David Meerman Scott: Have You Asked Your Customers What They Want Lately?

David Meerman Scott discusses real-time communications strategies and capitalizing on opportunities to increase engagement and spread content. | MORE »

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Big-Screen Transparency Pays Off for Domino’s

Open and innovative communications tactics are leading Domino’s back to pizza respectability after its 2009 viral video crisis. | MORE »

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PR News Q&A With Raytheon’s Corinne Kovalsky: The Keys to Increasing Twitter Engagement

PR News Digital PR Summit speaker Corinne Kovalsky shares tips on how to use Twitter to amplify story content and reach a target audience. | MORE »

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