Digital & Technology

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Hilton’s Chris Brooks on Engaging the Media via Twitter

October 18th, 2012 by

Connecting with the media on Twitter requires conversation and engagement, says Hilton’s Chris Brooks, a featured speaker at PR News’ Media Relations Conference.

Media Trainers Score Round 2 of Romney vs. Obama

October 17th, 2012 by

CommCore Consulting CEO Andy Gilman and communications coach Karen Friedman both agree this was a far different Obama than we saw in the first debate.

Few Companies ‘Very Advanced’ in Leveraging Mobile

October 17th, 2012 by

Just 8% of CMOs say their company already has "very advanced" mobile capabilities.

All the Rage: Big Brands Must Deal With Mad Consumers

October 16th, 2012 by

86% of consumers think big businesses maximized profits at the expense of customers and communities.

After Scoring Media Hits, Pizza Hut Bails on Debate

October 16th, 2012 by

Pizza Hut responded to critical heat and pulled the plug on its planned presidential debate stunt—just in time to bask in the glory of media attention.

Taking Sides: With Issues PR, The Medium Is the Message

October 15th, 2012 by

While digital and social media has changed how audiences are reached, one thing remains constant: The messaging has to be spot on.

The Most Annoying Sayings: The Epic PR News List

October 15th, 2012 by

If you don’t want to annoy your fellow PR practitioners—or anybody fatigued by overused phrases and cliches—study this list and sharpen your self-editing skills.

The Most Annoying Sayings: The Epic PR News List

October 15th, 2012 by

If you don’t want to annoy your fellow PR practitioners—or anybody fatigued by overused phrases and cliches—study this list and sharpen your self-editing skills.

Infographic: Obama Supporters Identify With Google, Romney Fans With Walmart

October 15th, 2012 by

A new study of "Breakout Brands" describes which brands Obama and Romney supporters identify with.

Infographic: Obama Supporters Identify With Google, Romney Fans With Walmart

October 15th, 2012 by

A new study of "Breakout Brands" describes which brands Obama and Romney supporters identify with.