CaseStudy: Mobile Optimization and Content Packaging Elevate Raytheon’s Digital Presence at the Paris Air Show
Looking to differentiate its aerospace offerings from competitors at the Paris Air Show, Raytheon’s communicators turned to brand journalism and technical innovation.
As these examples of great PR paired with ad campaigns attest, PR is not simply a support mechanism for advertising, it’s a critical driver for brand awareness.
A new study shows that the percentage of comms directors who engage with stakeholders and review social media conversations about their brands is down from last year.
Making your Web site mobile-ready does not mean it’s ready for tablets as well as phones. Here’s the skinny on site readiness for the iPad.
While social media is now becoming integrated into just about every PR pro’s comms arsenal, there are situations in which the use of social platforms should be shunned.
PRSA Conference keynoter Chris Brogan dared attendees to be "vicious, bold and daring" on social networks.
At the PRSA Conference, Priya Ramesh of CRT/tanaka and George Faulkner of IBM said that social media guidelines can empower employees if their wellspring is an organization’s culture and goals.