Digital PR


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PR Video: New Production, Distribution Options Abound, But Old Adage Remains

While the Flip may be no more, new, affordable video technologies have come to the forefront. However, compelling content is still the main ingredient. | MORE »

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PR Video: New Production, Distribution Options Abound, But Old Adage Remains

While the Flip may be no more, new, affordable video technologies have come to the forefront. However, compelling content is still the main ingredient. | MORE »

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+1 Anyone? Sparks Fly as PR Pros Ponder Google’s Social Network

Whether or not Google+ will ultimately challenge Facebook’s social media domination, PR professionals should take careful note of the new platform—which has seen record adoption rates. | MORE »

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PR News Q&A: Sabrina Horn Discusses Combining Microblog Metrics With a Macro Business Outlook

Leading up to the PR News Twitter Conference in November in Las Vegas, panelist Sabrina Horn of the Horn Group opines on the importance of content, Twitter staffing and key measurements that resonate with the C-suite. | MORE »

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PR News Q&A: Sabrina Horn Discusses Combining Microblog Metrics With a Macro Business Outlook

Leading up to the PR News Twitter Conference in November in Las Vegas, panelist Sabrina Horn of the Horn Group opines on the importance of content, Twitter staffing and key measurements that resonate with the C-suite. | MORE »

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How to Treat Content as a Renewable Resource

What are the best ways to get the most out of the content you create? You can start by reviewing and recycling it. | MORE »

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Despite Shaky Business Model, Hyperlocal News Opps Abound

The reach of hyperlocal news is expanding—here are some tips on how to best pitch and place stories with local reporters and editors. | MORE »

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Social Media Gives Food and Bev Execs a Bad ROI Taste

While the ROI of social media efforts remains murky for many organizations, the food and beverage industry in particular is having trouble measuring its returns. | MORE »

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Digital Leaders Lack Resources for Keyword Research

For communicators, keyword research—a fundamental element to search engine optimization—is largely untapped due to a lack of resources and uncertainty surrounding its ROI. | MORE »

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U.K. Riots Spawn Social Media Censorship Debate

Should governments be able to shut down or censor social media platforms if those platforms are playing a role in inciting violence? | MORE »

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