Digital PR

4 Lessons From the Long-Brewing Cochineal Crisis

May 17th, 2012 by

Starbucks recovered nicely from the March 2012 cochineal dye media firestorm, but still could have been better prepared for the criticism.

Google Makes Bid to Be a Destination Instead of a Highway

May 16th, 2012 by

Knowledge Graph has made Google’s search engine smarter, and perhaps will send brands back to the drawing board with their optimization strategies.

Google Makes Bid to Be a Destination Instead of a Highway

May 16th, 2012 by

Knowledge Graph has made Google’s search engine smarter, and perhaps will send brands back to the drawing board with their optimization strategies.

George Lucas a (Spiteful) Good Corporate Citizen

May 15th, 2012 by

The filmmaker’s neighbors refused to let him build a new studio, so he announced plans to build low-income housing instead.

George Lucas a (Spiteful) Good Corporate Citizen

May 15th, 2012 by

The filmmaker’s neighbors refused to let him build a new studio, so he announced plans to build low-income housing instead.

Consumers: Social Dialogue Not Really Two-Way Affair

May 15th, 2012 by

"Liking" a brand on Facebook should be the start of a relationship between a consumer and a brand, not the end of a courtship.

Consumers: Social Dialogue Not Really Two-Way Affair

May 15th, 2012 by

"Liking" a brand on Facebook should be the start of a relationship between a consumer and a brand, not the end of a courtship.

Get Creative With Viral, Crowdsourcing & Gamification Tactics for CSR Initiatives

May 14th, 2012 by

Shareable videos, social media events, digital crowdsourcing and online games can be powerful tools to drive engagement with CSR programs.

Case Study: PR Helps Drive Hope for Pediatric Cancer Cure With Hyundai Cross-Country, Multifaceted Campaign

May 14th, 2012 by

Hyundai and Finn Partners teamed up to raise awareness and funds to fight pediatric cancer while demonstrating the car maker’s electric vehicle.

Case Study: PR Helps Drive Hope for Pediatric Cancer Cure With Hyundai Cross-Country, Multifaceted Campaign

May 14th, 2012 by

Hyundai and Finn Partners teamed up to raise awareness and funds to fight pediatric cancer while demonstrating the car maker’s electric vehicle.