Digital PR


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2011 Digital PR Awards – Employee Communications Online

Winner: AT&T – AT&T’s tSpace Badge Recognition Program It’s not easy connecting more than 260,000 active employees spread among hundreds of business units with jobs ranging from corporate strategy development to call center workers. But … | MORE »

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2011 Digital PR Awards – Contest/Game

Winner: MWW Group – Nikon Film Festival Social Campaign Championing D-SLR Video To merge the popularity of HD video and the burgeoning trend of user-generated content online, MWW Group and Nikon created an online film … | MORE »

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2011 Digital PR Awards – New Site

Winner: American Automobile Association (AAA) – Keys2Drive – Teen Driver Safety TeenDriving.AAA.com was launched in fall 2010 just prior to Teen Driver Safety Week with the goal of establishing AAA’s position as the leading source … | MORE »

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Make Your Intranet Sing: Give Employees a Reason to Return

Want to make employees feel personally invested in your company’s intranet site? Northwestern Mutual’s director of organizational communications Leslie O’Connell provides five tips for building an engaging internal site. | MORE »

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Tweeters Demand Customer Service Answers

Twitter users don’t take to the popular social network for one-way communication, and brands that can follow up to complaints with responses have an opportunity to win over disgruntled consumers. | MORE »

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Dealing With Rumors: The Best Defense Is a Smart Offense

Rumors have the potential to ruin an organization from both financial and reputational standpoints. PR crisis experts weigh in on strategies to squelch rumors. | MORE »

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Dealing With Rumors: The Best Defense Is a Smart Offense

Rumors have the potential to ruin an organization from both financial and reputational standpoints. PR crisis experts weigh in on strategies to squelch rumors. | MORE »

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Charting the Industry: Local Info Focus Puts Spotlight on SEO

As more people access the Web for local news and information, it’s imperative for some organizations to put local SEO into play. | MORE »

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Charting the Industry: Local Info Focus Puts Spotlight on SEO

As more people access the Web for local news and information, it’s imperative for some organizations to put local SEO into play. | MORE »

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PR Pros Need a Dose of Science to Make the Most of Twitter

With more than 8,000 tweets being broadcast globally per second, Twitter’s rich data stream is an excellent source for monitoring brand sentiment and targeting key influencers. | MORE »

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