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Tip Sheet: Combat ‘In Your Face’ Media: Define News Yourself

I love New York. It is perpetually in your face, but the city is at least honest about it. I was there once at Halloween and saw Napoleon walking down the street en route to … | MORE »

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5 Tips for a Successful Social Media Crisis Response

The speed, immediacy and reach of social media has forever changed business communications—particularly in a crisis. Social media provides the tools to turn a crisis around and turn detractors into fans. But there are tenets … | MORE »

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Like All Brands, Presidential Campaigns Must Convert Followers to ‘Customers’

A presidential campaign is a brand like any other, and as such should aim for engagement on Twitter, not just amassing followers. | MORE »

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PR News Q&A With Krisleigh Hoermann: Build Community at the Speed of a Tweet

The speed of Twitter can be intimidating to even the most social media-savvy communicator. But Krisleigh Hoermann, community manager for the American Heart Association, believes the platform is the perfect place to host a conversation—albeit … | MORE »

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Facebook’s Message to Investors: Look to the Stars

Facebook has been sending a loud and clear message to investors: Pay more attention to the value it will provide over the long term, and don’t get too caught up in how big it opens … | MORE »

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PR News Poll: All Hands on Deck for Social Media

PR News asked members of its online community if everyone on their communications team is expected to engage in social media. | MORE »

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Facebook’s Message to Investors: Look to the Stars

Mark Zuckerberg is telling potential investors to focus on the distant future and think beyond Facebook’s initial valuation—just in case it’s a slight disappointment. | MORE »

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PR News Poll: All Hands on Deck for Social Media

PR News asked members of its online community if everyone on their communications team is expected to engage in social media. | MORE »

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As Google+ Grows, Early Adopters Reveal Brand-Page Best Practices

The new year brings a sense of optimism to PR professionals, as budgets are set, programs are under way and that new iPad is now full of great apps. But this new year also brings … | MORE »

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5 Tips for a Successful Social Media Crisis Response

Proper crisis communications now requires monitoring and responding across social media channels. Salesforce Radian6′s David B. Thomas provides five ways to organize a social crisis strategy. | MORE »

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