Digital PR


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‘Basics’ of Communications Preferred by Consumers

While much has been said about social media’s ability to change how a brand can interact with consumers, customers still find traditional customer service tenets to be more attractive.

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Crisis Tale: Under Intense Fire, Communicator Puts Out PR Blaze

Canadian liquid natural gas facility Canaport LNG puts itself to the test as it manages an invented crisis.

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Case Study: MWW Has Celebrities to Spare in a Multi-Tiered Campaign to Make Bowling Roll With a Younger Crowd

To lift the stodgy image of bowling, MWW devised an online Hall of Fame voting contest ingeniously linked to hot celebrity nominees’ fan sites.

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Mitigating the Risk of Bad Research: Aggregate, Search, Cleanse and Repeat

There are five key questions to ask to determine if you are measuring your social media activity effectively.

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Charting the Industry: Craft Messages of Ease in Times of Stress

While more empowered than ever, U.S. women are also experiencing stress—something that PR pros should take under consideration when pitching to this key demographic.

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Charting the Industry: Craft Messages of Ease in Times of Stress

While more empowered than ever, U.S. women are also experiencing stress—something that PR pros should take under consideration when pitching to this key demographic.

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Tip Sheet: Slow and Steady Wins Race in PR Measurement

The overarching theme of November 2011′s IABC/PRIME measurement conference? Research, measurement and evaluation capabilities are within reach and budget of all communicators.

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Tip Sheet: Slow and Steady Wins Race in PR Measurement

The overarching theme of November 2011′s IABC/PRIME measurement conference? Research, measurement and evaluation capabilities are within reach and budget of all communicators.

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Crisis Tale: Under Intense Fire, Communicator Puts Out PR Blaze

Canadian liquid natural gas facility Canaport LNG puts itself to the test as it manages an invented crisis.

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YouTube Evolves Into a Communicator’s Medium

A new design for the popular video site means more social engagement opportunities for savvy PR pros.

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