Digital & Technology

In the following Q+A, senior media analyst Allison Steinberg discusses JetBlue’s content marketing strategy.

The mobile photo editing app is fast becoming a major conversation platform among PR pros, and a way to reach journalists.

With engagement the name of the PR game, calls to action are critical to getting the conversation going with an audience.

78% of marcom professionals at financial services companies say negative public perception is the biggest roadblock in rebuilding reputation.

Small agencies can enjoy flexibility and a different type of talent cultivation compared to their large counterparts. They also require fearlessness and tenacity.

The photo-sharing network has created a solution that makes it more integrated with Twitter.

The key to writing a great tech press release is explaining the benefits of a piece of hardware or software.

Trying to game Yelp’s review system or paying for fake reviews will now earn a company a label that identifies them as cheaters.

In 2013 Newsweek will become the all-digital Newsweek Global, and must rely on its core brand values during the transition.

Connecting with the media on Twitter requires conversation and engagement, says Hilton’s Chris Brooks, a featured speaker at PR News’ Media Relations Conference.