Google shared statistics with the New York Times to prove that its social network is alive and well.
The majority of new media executives are in tune with demands of the evolving marketplace and have transformed their marketing and communications operations accordingly.
Rush Limbaugh’s advertisers can be added to the list of brands that includes Apple, Susan G. Komen for the Cure and Lowe’s that have been forced to deal with fast-growing groundswells of online condemnation.
There’ a lot to like about Pinterest—not least its rapidly expanding user base. Here is a baker’s dozen tips to help your pins (and your clients’ pins) get noticed and repinned.
Two companies licensed by Twitter will soon be offering data mined from old tweets to paying clients—a boon for brands and, perhaps, a threat as well.
PRIME Research CEO Mark Weiner discusses the implications of speed and accurateness in determining whether your organization needs "real-time" news analysis.
Facebook’s Timeline is an opt-in feature for brands—until March 30, when all profile pages make the switchover. Communicators have little time to waste in preparation, says Buddy Media’s chief client officer.
Brands that use paid advocates must be aware of proper disclosure policies in order to avoid conflicts with the Federal Trade Commission.