Digital PR


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SEC’s Demands for More Transparency in Reporting Cyber Hacks Hold Hidden Message for PR Pros

The SEC’s new guidelines for public companies that report cyber hacks only serve to emphasize the importance of having a crisis plan that deals specifically with this new wave of criminal activity. | MORE »

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PR Monitoring Tools, Monitored

March Communications co-founder Martin Jones discusses the value—and sometimes, the lack thereof—in mining data to meet business and communication goals. | MORE »

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PR Monitoring Tools, Monitored

March Communications co-founder Martin Jones discusses the value—and sometimes, the lack thereof—in mining data to meet business and communication goals. | MORE »

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Case Study: Two-Scooped Media Effort and Co-Pitch Partnership Produce Sweet Tax Day Returns for Ice Creamery

Ogilvy Worldwide PR and MaggieMoo’s Ice Cream and Treatery teamed up with a national personal finance publication to pitch a larger story of Tax Day giveaways. | MORE »

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Case Study: Two-Scooped Media Effort and Co-Pitch Partnership Produce Sweet Tax Day Returns for Ice Creamery

Ogilvy Worldwide PR and MaggieMoo’s Ice Cream and Treatery teamed up with a national personal finance publication to pitch a larger story of Tax Day giveaways. | MORE »

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To Focus Your Followers With Twitter Chats, First Ask: Is This Chat Necessary?

Twitter chats can galvanize your online community with structured conversation, but before launching one first see if you can join in on existing chats. | MORE »

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To Focus Your Followers With Twitter Chats, First Ask: Is This Chat Necessary?

Twitter chats can galvanize your online community with structured conversation, but before launching one first see if you can join in on existing chats. | MORE »

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Deep Dives Into Digital Tactics on Display at PR News’ Digital PR Summit

More than 300 communications professionals learned the ins and outs of a variety of digital PR platforms and disciplines, including Twitter, Facebook, SEO, media relations and more at NYC’s Grand Hyatt on Oct. 5. | MORE »

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2011 Digital PR Awards – Most Engaged Brand

Winner: MWW Group – Jimmy Dean and Hillshire Farm Cook Up Social Media Results at BlogHer To drive trials for new product launches from Jimmy Dean and Hillshire Farm, MWW Group provided samples of new … | MORE »

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2011 Digital PR Awards – Email Newsletter/s

Winner: The American Institute of Certified Public Accountants – Feed the Pig Weekly Savings Tip Looking to change the negative financial behavior patterns of 25-34-year-olds, AICPA introduced a weekly savings tip to help improve their … | MORE »

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