Digital PR


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Don’t Throw Up An Airball: 4 Tips for Capitalizing on Great News

Solomon McCown owner Ashley McCown provides four tips for boosting communications around an influx of good news—a reverse crisis of sorts. | MORE »

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Pinterest Excitement Tempered by Copyright Concerns

While Pinsanity is on the ascendant for communicators and brands, the ability of users to copy and post content from other sites has some crying foul. | MORE »

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5 Tips to Help Brands Find Their True Voice on Digital Platforms

Applying the art and science of active listening can help an organization reveal its most effective digital voice, says Iona College’s Robert J. Petrausch. | MORE »

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Do-It-Yourself PR Essentials for Small Businesses

PR experts—and one owner of a dog-walking business—show small businesses how they can boost their PR efforts with their current staffing limitations and without breaking the bank. | MORE »

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Q&A With HARO’s Peter Shankman: Pitch Trends, Not Just Your Brand’s Story

Help a Reporter Out founder and small business evangelist for Vocus Peter Shankman offers tips on increasing media coverage of your company and overcoming resistance to social media. | MORE »

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PR News Q&A With Priya Ramesh: Wear a Marketing Hat for PR Measurement

The director of social media for CRT/tanaka and speaker at PR News’ April 18 PR Measurement Conference says all PR pros need to constantly ask themselves this question: "What defines success for my company from a PR standpoint?" | MORE »

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5 Steps to the Perfect PR Pitch for Small Businesses

The In-House Writer president Andrew Hindes provides five key steps for a small business to pitch the media and make the effort worth everyone’s time. | MORE »

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Case Study: Passionate Spokesman, Nimble Communications and Trackside Tweets Power Winning IndyCar Sponsorship

Novo Nordisk takes the fast track in promoting its diabetes product portfolio—putting the pedal to race car driver Charlie Kimball’s metal. | MORE »

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Innovation Drives Video Success as YouTube Becomes the Anchor Platform for Brands

YouTube has become the brand storytelling platform for the next generation, and communicators need cutting-edge strategies to drive greater video success. | MORE »

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How to Leverage Pinterest for Public Relations

Pinterest has grabbed the interest of PR pros, but not every brand should pin its hopes on the hot, new social platform. | MORE »

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