Digital PR


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Case Study: Hot Spots App Tells SXSW Scenesters Where the Action Is and Proves PR Can Drive Mobile Development

For the 2011 SXSW event, Waggener Edstrom’s WE Studio D digital group designed and launched a mobile application to generate awareness for the agency’s forward-thinking mobile PR capabilities. | MORE »

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How to Create Visually Striking Infographics

Infographics, which use rich data to form a captivating piece of visual communication, haven taken the PR world by storm lately. Two infographics experts provide steps for visually engaging readers through compelling data and graphics. | MORE »

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How to Create Visually Striking Infographics

Infographics, which use rich data to form a captivating piece of visual communication, haven taken the PR world by storm lately. Two infographics experts provide steps for visually engaging readers through compelling data and graphics. | MORE »

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As Honda and Toyota Drive Social Media Efforts, Who Gets the Higher Mark?

APCO Worldwide’s David Wescott evaluates the the success of Toyota’s and Honda’s 2012 social media campaigns based on six factors that help determine what makes a company successful in social media and worth supporting. | MORE »

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Why PR Pros Need to Use Infographics

Looking to wow editors, secure major coverage and create a viral sensation? Here’s why you should incorporate infographics into your PR strategy today to help you reach your communications goals. | MORE »

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As Honda and Toyota Drive Social Media Efforts, Who Gets the Higher Mark?

APCO Worldwide’s David Wescott evaluates the the success of Toyota’s and Honda’s 2012 social media campaigns based on six factors that help determine what makes a company successful in social media and worth supporting. | MORE »

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Why PR Pros Need to Use Infographics

Looking to wow editors, secure major coverage and create a viral sensation? Here’s why you should incorporate infographics into your PR strategy today to help you reach your communications goals. | MORE »

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6 Content Ideas to Expand the Reach of Your Small Business

At the Content Marketing World Conference in Cleveland, Marcus Sheridan of River Pools & Spas shared some of his proven content tactics. | MORE »

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Tear Down That Wall: Content Management Tips for B2B Brands

Great content won’t get you far without a comprehensive content management plan. The first step: Break down the wall between your site and social media. | MORE »

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CMW Conference Tackles Role of Content and Storytelling in Integrated B2C

With the 2011 Content Marketing World Conference under way in Cleveland, a major theme has emerged: the importance of consistent content creation for brands. | MORE »

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