Digital PR


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Tear Down That Wall: Content Management Tips for B2B Brands

Great content won’t get you far without a comprehensive content management plan. The first step: Break down the wall between your site and social media. | MORE »

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CMW Conference Tackles Role of Content and Storytelling in Integrated B2C

With the 2011 Content Marketing World Conference under way in Cleveland, a major theme has emerged: the importance of consistent content creation for brands. | MORE »

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PR News Q&A: Integrate Google+ Into Your PR Strategy Now

In advance of PR News’ October 5 Digital PR Summit in New York City, Euro RSCG Worldwide social media newsengine manager Romey Louangvilay discusses the importance of integrating Google+ into your digital strategy. | MORE »

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PR News Q&A: Integrate Google+ Into Your PR Strategy Now

In advance of PR News’ October 5 Digital PR Summit in New York City, Euro RSCG Worldwide social media newsengine manager Romey Louangvilay discusses the importance of integrating Google+ into your digital strategy. | MORE »

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For Organizations, Social Media Rules Should No Longer Be Unwritten

The Washington Post’s update to its social media policy and guidelines serves as a reminder for both journalists and PR pros alike that social media rules should no longer go unwritten. | MORE »

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PR News Q&A: RF Binder’s Nada Arnot on Increasing Your Twitter Following

In advance of PR News’ November 10 Twitter Conference in Las Vegas, RF Binder chief digital officer Nada Arnot discusses the importance of authenticity on Twitter. | MORE »

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PR News Q&A: RF Binder’s Nada Arnot on Increasing Your Twitter Following

In advance of PR News’ November 10 Twitter Conference in Las Vegas, RF Binder chief digital officer Nada Arnot discusses the importance of authenticity on Twitter. | MORE »

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High-Tech Grilled Cheese Joints Fuel Mobile PR Discussion

A new chain of grilled cheese restaurants is decidedly high-tech, integrating mobile ordering and QR codes. As a PR pro, how are you doing with mobile? | MORE »

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Did Qantas Let Twitter Contest Go Too Far?

Qantas Airlines was looking to create buzz around their sponsored rugby team, the Wallabies, as it played for a championship. What they got though, was unwanted buzz for a Twitter contest. | MORE »

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Planning for a Mobile App? Get Ready for Some Techie-Talk

Levick Strategic Communications VP Patrick Kerley prescribes five steps for PR pros to follow when developing apps on behalf of clients or organizations. | MORE »

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