Digital PR


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It’s Storytelling Time for Brands on Facebook

Now that Facebook has officially launched Timeline for brands, PR pros must answer this question: What is our brand’s story, and how do we want to tell it visually? | MORE »

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NASCAR Driver Keselowski: Twitter Hero or Bad Example?

After an accident stopped the Daytona 500 for two hours, Brad Keselowski went where no race car driver has gone before—tweeting during the race. | MORE »

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Costa Cruises Leaves Gaps in Allegra Story You Can Run a Ship Through

While the Costa Allegra is being towed slowly to Seychelles, Costa Cruises continues to leave out one of the five W’s: Why? | MORE »

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Charting the Industry: Social Media Now a Fixture for Live Events

Seamless social integration with live events builds anticipation before an event, deepens the event experience itself and extends the lifespan of an event beyond its calendar date. | MORE »

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Case Study: Influencer Communications and Content Creation Make Pinehurst No. 2’s Restoration Campaign a Hole-in-One

Pinehurst Resort’s No. 2 golf course went through much-needed physical and PR makeovers, resulting in a bunker full of media coverage and an uptick in resort bookings. | MORE »

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PR Council Roundtable: Internal Communications, Social Media Cause Sleep Disorder Among Corporate PR Pros

Members of the PR News Corporate PR Council discuss the PR issues that give them the most sleepless nights. Tops on the list: the unpredictability of social media. | MORE »

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10 Points of Pinterest: ‘Inspiration Tool’ Has PR Pros Pining Away

Here’s what you need to know to leverage the hottest social media platform around for your brand. | MORE »

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NBA All-Star Weekend Highlights the League’s Global Social Media Reach

With 3 million people having texted or tweeted their votes in to help decide the slam-dunk contest, the NBA must now focus on keeping and engaging its ever-expanding international social audience. | MORE »

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Of the Big Three Mobile Apps, Users Spend The Most Time on Facebook

Mobile phone users spend about twice their time on Facebook compared to Twitter—and they also watch a lot of video. | MORE »

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Mysteries of Facebook Timeline for Brands Soon to Be Revealed

Facebook’s upcoming launch of Timeline for brands is a hot topic among communications pros, whose questions are on the verge of finally being answered. | MORE »

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