Mark Weiner, CEO of PRIME Research, debunks the assumption that the accelerated pace of business requires real-time analytics to make serious PR decisions.
Social media experts shared practical lessons on how to build an engaged community of influencers and advocates at PR News’ sold-out event in New York on May 24.
Twitter, Facebook and blogs are key elements in the modern journalist’s repertoire for sourcing new story angles and connecting with PR pros.
PR’s social media leaders to gather in San Francisco on Aug. 9 to discuss the latest and most-proven strategies for PR practitioners to make the most out of their Facebook efforts.
Facebook’s attempt to plant stories about Google should prompt creative thinking about more ethical ways to confront competition.