Digital PR


avatar

As Honda and Toyota Drive Social Media Efforts, Who Gets the Higher Mark?

APCO Worldwide’s David Wescott evaluates the the success of Toyota’s and Honda’s 2012 social media campaigns based on six factors that help determine what makes a company successful in social media and worth supporting. | MORE »

Comments Off

avatar

Why PR Pros Need to Use Infographics

Looking to wow editors, secure major coverage and create a viral sensation? Here’s why you should incorporate infographics into your PR strategy today to help you reach your communications goals. | MORE »

Comments Off

avatar

As Honda and Toyota Drive Social Media Efforts, Who Gets the Higher Mark?

APCO Worldwide’s David Wescott evaluates the the success of Toyota’s and Honda’s 2012 social media campaigns based on six factors that help determine what makes a company successful in social media and worth supporting. | MORE »

Comments Off

avatar

Why PR Pros Need to Use Infographics

Looking to wow editors, secure major coverage and create a viral sensation? Here’s why you should incorporate infographics into your PR strategy today to help you reach your communications goals. | MORE »

Comments Off

avatar

Top 10 Tips for Making the Move To Mobile App Development

Richard Ouyang, associate director of digital strategies at Peppercom Digital, offers 10 concepts PR pros need to understand to become well-versed in mobile application development. | MORE »

Comments Off

avatar

U.S. Millennials Gloomier on Future Than Global Peers

Despite maintaining a generally grim outlook on the future of their country compared to their global peers, the majority U.S. millennials agree that the Internet has opened up greater business prospects for their generation. | MORE »

Comments Off

avatar

Tear Down That Wall: Content Management Tips for B2B Brands

Great content won’t get you far without a comprehensive content management plan. The first step: Break down the wall between your site and social media. | MORE »

1 Comment

avatar

6 Content Ideas to Expand the Reach of Your Small Business

At the Content Marketing World Conference in Cleveland, Marcus Sheridan of River Pools & Spas shared some of his proven content tactics. | MORE »

Comments Off

avatar

CMW Conference Tackles Role of Content and Storytelling in Integrated B2C

With the 2011 Content Marketing World Conference under way in Cleveland, a major theme has emerged: the importance of consistent content creation for brands. | MORE »

Comments Off

avatar

PR News Q&A: Integrate Google+ Into Your PR Strategy Now

In advance of PR News’ October 5 Digital PR Summit in New York City, Euro RSCG Worldwide social media newsengine manager Romey Louangvilay discusses the importance of integrating Google+ into your digital strategy. | MORE »

Comments Off