Digital PR


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PR News Q&A With LinkedIn’s Krista Canfield: A Complete Profile Is Just a First Step

Merely having a profile on LinkedIn won’t cut it if you’re hoping to make smart connections on the platform, says Krista Canfield, who will be speaking at PR News’ Feb. 16 Digital PR Summit. | MORE »

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Case Study: A Web Site Redo and Fully Integrated Marketing and PR Lure Thousands of Anglers to Fishing Advocacy Platform

In the past, the American Sportfishing Association catered primarily to its fishing industry members. Then, it set its hooks into anglers themselves, creating a powerful synergy in the process. | MORE »

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Case Study: A Web Site Redo and Fully Integrated Marketing and PR Lure Thousands of Anglers to Fishing Advocacy Platform

In the past, the American Sportfishing Association catered primarily to its fishing industry members. Then, it set its hooks into anglers themselves, creating a powerful synergy in the process. | MORE »

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Forget the Controlled Town Hall, Employees Have the Social Floor

The rapid adoption of the use of social media in employee communications begs a provocative question: Have internal PR practitioners become community managers? | MORE »

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Forget the Controlled Town Hall, Employees Have the Social Floor

The rapid adoption of the use of social media in employee communications begs a provocative question: Have internal PR practitioners become community managers? | MORE »

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Case Study: We Hold This Truth… Innovation Effort Drives Fans in Person and Online to Declare on the Dotted Line

Leveraging the Fourth of July and the Constitution, the CEA created a declaration of its own. When the Declaration of Independence was signed on July 4, 1776, the 13 American colonies had already been at war | MORE »

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A Spike in Online Holiday Spending

It was a good holiday season for online spending, and to keep the momentum going, brands should consider deploying evening teams to engage with consumers who are eager to buy. | MORE »

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PR News Q&A With Joshua Nafman: Hanging Out With PepsiCo on Google+

In advance of PR News’ Feb. 16 Digital PR Summit in San Francisco, PepsiCo digital engagement manager Joshua Nafman discusses the opportunities for brands to connect with their stakeholders on Google+. | MORE »

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Face-to-Face Lives On: Meetings to Increase in 2012

Event PR is alive and well, as meeting suppliers are projecting an increase in events and meetings in 2012. | MORE »

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Top 10 Mom Communications and Marketing Trends

Mom Central Consulting CEO Stacy DeBroff covers the top 10 list of trends from her firm’s research studies and work with mom influencers. | MORE »

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