Digital PR


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How PR Can Claim Social Media for Its Own

Martin Waxman, APR, says too many PR pros are putting the "what" of social media ahead of the "why." | MORE »

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Case Study: We Hold This Truth… ‘Innovation’ Effort Drives Fans in Person and Online to Declare on the Dotted Line

The Consumer Electronics Association’s Declaration of Innovation movement grew its Facebook community tenfold. | MORE »

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Have You Updated Your LinkedIn Profile Lately?

LinkedIn keeps growing and piling up successive quarters of revenue growth. | MORE »

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Path Is on the Right Track to Win Back Users’ Trust

After being called out for uploading user address book data, the mobile social networking app developer went "nuclear" to regain user trust. | MORE »

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5 Ways to Reinvent the Press Release With SEO

The press release still plays an important role in media relations, and Cision’s Vanessa Bugasch provides five quick tips to help you integrate SEO into all of your announcements. | MORE »

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How to Make Your Social Media Policy Stick

Creating a fluid, well-written social media policy is an investment in your organization’s future, says Haynes and Boone partner Matthew Deffebach. | MORE »

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How to Make Your Social Media Policy Stick

Creating a fluid, well-written social media policy is an investment in your organization’s future, says Haynes and Boone partner Matthew Deffebach. | MORE »

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Bad News for Taco Bell as It Feels Heat From Chipotle

Taco Bell’s got a clear-cut messaging assignment: convincing customers that its food is safe to eat after Food Safety News identified the fast food chain as the mystery restaurant responsible for a salmonella outbreak across … | MORE »

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Charting the Industry: Is the Blog Fading? Don’t Bet On It

While a study finds that the number of corporate blogs is declining, experts say the platform yields an important digital/social PR benefit: control. | MORE »

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Charting the Industry: Is the Blog Fading? Don’t Bet On It

While a study finds that the number of corporate blogs is declining, experts say the platform yields an important digital/social PR benefit: control. | MORE »

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