Digital PR


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Community Involvement Strategies: Be Nice, But Be Smart, Too

It’s good to be a generous benefactor to the community, but think about the broader business goals before leaping into a community involvement program. | MORE »

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Case Study: Bilingual and Influencer Comms Breathe Life Into Campaign for Hispanic Asthma Resource Center

Research was the key in designing a PR program educate the Hispanic community about the triggers and treatment for asthma. | MORE »

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Case Study: Bilingual and Influencer Comms Breathe Life Into Campaign for Hispanic Asthma Resource Center

Research was the key in designing a PR program educate the Hispanic community about the triggers and treatment for asthma. | MORE »

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Full-Service Firms Trump Digital-Only

Full-service firms with strong digital skills that work in traditional media platforms are in greater demand than digital-only firms, which most doubt will survive long-term. | MORE »

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9 Tips to Leverage the Power of LinkedIn

Krista Canfield, senior manager of consumer PR at LinkedIn, provides some tips and statistics to help you make the most of the professional social networking platform. | MORE »

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Social Content Stokes Spending

Exposure to social media not only has a major sales affect when combined with other types of media, but may also shift an individual’s perception of a brand. | MORE »

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Poll: Proving PR’s Worth Remains a Measurement Challenge

Obtaining the support of senior executives and proving PR’s contribution to a company’s business objectives is a crucial skill which eludes many PR practitioners. | MORE »

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Real-World Mobile Engagement Strategies for Nonprofits

MobileCause CEO Douglas Plank provides three examples of how nonprofits can incorporate mobile strategies into their campaigns for an added giving boost. | MORE »

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Seeking to Break Political Fall, Obama Opens Tumblr Account

With approval numbers low across the board and the economy at a standstill, is the Obama campaign’s effort to reach young voters via cool social media platforms too little, too late? | MORE »

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15 Steps to Social Media News Release Success

Journalists pressed for time need PR’s help to do their jobs, and one way to help is to provide reporters with a comprehensive social media news release. Here are the major steps in creating such a release. | MORE »

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