Digital PR

Why Now Is the Time to Become a Thought Leader

May 17th, 2012 by

The first step in becoming a thought leader is determining in which area you can provide the most value to target audiences.

Big Cash Investment Raises Pinterest’s Profile

May 17th, 2012 by

Pinterest raised $100 million in financing, signifying its growing importance in the social media landscape.

Google Makes Bid to Be a Destination Instead of a Highway

May 16th, 2012 by

Knowledge Graph has made Google’s search engine smarter, and perhaps will send brands back to the drawing board with their optimization strategies.

Google Makes Bid to Be a Destination Instead of a Highway

May 16th, 2012 by

Knowledge Graph has made Google’s search engine smarter, and perhaps will send brands back to the drawing board with their optimization strategies.

Consumers: Social Dialogue Not Really Two-Way Affair

May 15th, 2012 by

"Liking" a brand on Facebook should be the start of a relationship between a consumer and a brand, not the end of a courtship.

Consumers: Social Dialogue Not Really Two-Way Affair

May 15th, 2012 by

"Liking" a brand on Facebook should be the start of a relationship between a consumer and a brand, not the end of a courtship.

George Lucas a (Spiteful) Good Corporate Citizen

May 15th, 2012 by

The filmmaker’s neighbors refused to let him build a new studio, so he announced plans to build low-income housing instead.

George Lucas a (Spiteful) Good Corporate Citizen

May 15th, 2012 by

The filmmaker’s neighbors refused to let him build a new studio, so he announced plans to build low-income housing instead.

Tip Sheet: Take Back Your Web Site From the IT Guys

May 14th, 2012 by

PR professionals are churning out more online content than ever—here’s how to gain control over your organization’s content management system.

Tip Sheet: Take Back Your Web Site From the IT Guys

May 14th, 2012 by

PR professionals are churning out more online content than ever—here’s how to gain control over your organization’s content management system.