Digital PR


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Data Point: The Top Corporate Citizens And Their Presence on Facebook

PR News follows just how much the public "likes" the top 50 companies in CSR on Facebook. | MORE »

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Charting the Industry: Digital Execs Stuck on Stale Social Metrics

Senior digital execs across the globe are using ineffective social media metrics such as "page views" to show social returns. | MORE »

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Charting the Industry: Digital Execs Stuck on Stale Social Metrics

Senior digital execs across the globe are using ineffective social media metrics such as "page views" to show social returns. | MORE »

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CaseStudy: Mobile Optimization and Content Packaging Elevate Raytheon’s Digital Presence at the Paris Air Show

Looking to differentiate its aerospace offerings from competitors at the Paris Air Show, Raytheon’s communicators turned to brand journalism and technical innovation. | MORE »

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SEC’s Demands for More Transparency in Reporting Cyber Hacks Hold Hidden Message for PR Pros

The SEC’s new guidelines for public companies that report cyber hacks only serve to emphasize the importance of having a crisis plan that deals specifically with this new wave of criminal activity. | MORE »

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PR Monitoring Tools, Monitored

March Communications co-founder Martin Jones discusses the value—and sometimes, the lack thereof—in mining data to meet business and communication goals. | MORE »

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PR Monitoring Tools, Monitored

March Communications co-founder Martin Jones discusses the value—and sometimes, the lack thereof—in mining data to meet business and communication goals. | MORE »

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To Focus Your Followers With Twitter Chats, First Ask: Is This Chat Necessary?

Twitter chats can galvanize your online community with structured conversation, but before launching one first see if you can join in on existing chats. | MORE »

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To Focus Your Followers With Twitter Chats, First Ask: Is This Chat Necessary?

Twitter chats can galvanize your online community with structured conversation, but before launching one first see if you can join in on existing chats. | MORE »

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Case Study: Two-Scooped Media Effort and Co-Pitch Partnership Produce Sweet Tax Day Returns for Ice Creamery

Ogilvy Worldwide PR and MaggieMoo’s Ice Cream and Treatery teamed up with a national personal finance publication to pitch a larger story of Tax Day giveaways. | MORE »

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