Digital PR


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George Lucas a (Spiteful) Good Corporate Citizen

The filmmaker’s neighbors refused to let him build a new studio, so he announced plans to build low-income housing instead. | MORE »

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Consumers: Social Dialogue Not Really Two-Way Affair

"Liking" a brand on Facebook should be the start of a relationship between a consumer and a brand, not the end of a courtship. | MORE »

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Tip Sheet: Take Back Your Web Site From the IT Guys

PR professionals are churning out more online content than ever—here’s how to gain control over your organization’s content management system. | MORE »

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Tip Sheet: Take Back Your Web Site From the IT Guys

PR professionals are churning out more online content than ever—here’s how to gain control over your organization’s content management system. | MORE »

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Charting the Industry: Agencies Smart to Ramp Up Mobile Offerings

Now that nearly 50% of cell phone owners have smartphones, it’s time for PR to take advantage of these "moving targets." | MORE »

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Charting the Industry: Agencies Smart to Ramp Up Mobile Offerings

Now that nearly 50% of cell phone owners have smartphones, it’s time for PR to take advantage of these "moving targets." | MORE »

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Get Creative With Viral, Crowdsourcing & Gamification Tactics for CSR Initiatives

Shareable videos, social media events, digital crowdsourcing and online games can be powerful tools to drive engagement with CSR programs. | MORE »

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Case Study: PR Helps Drive Hope for Pediatric Cancer Cure With Hyundai Cross-Country, Multifaceted Campaign

Hyundai and Finn Partners teamed up to raise awareness and funds to fight pediatric cancer while demonstrating the car maker’s electric vehicle. | MORE »

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Case Study: PR Helps Drive Hope for Pediatric Cancer Cure With Hyundai Cross-Country, Multifaceted Campaign

Hyundai and Finn Partners teamed up to raise awareness and funds to fight pediatric cancer while demonstrating the car maker’s electric vehicle. | MORE »

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Pinterest vs. Facebook: The Pros and Cons of Their Traffic

Visitors from Pinterest spent considerably more money per order than those from Facebook on online jewelry retailer Boticca. | MORE »

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